From Black Friday to Christmas 🎁 – Your November 2025 PPC Insights – Beyond The Bid

👋 Welcome to Beyond the Bid – November 2025 PPC Insights!

As we approach the Black Friday events and the Christmas period, it’s essential to ensure your PPC campaigns are performing at their peak. No need for guesswork – we’ve got the latest updates and November 2025 PPC insights right here to help you stay ahead.

👀 Estimated reading time: 2-3 minutes

📰 Key Updates for Your PPC Campaigns!

#1: Google Introduces ‘Sale Event’ Promotion in Merchant Center

Google has launched a new “Sale Event” promotion type within Merchant Center, enabling merchants to promote broader sales and discounts across shopping placements. This feature simplifies the setup process compared to traditional product-specific promotions, potentially increasing visibility and performance for larger promotional campaigns. Learn more here 👉

PPC Geeks Take: GMC continues to roll out extra features that make it easier for merchants to manage their feeds directly in the Google ecosystem. This simplification is a welcome change compared to relying on your web developer for tweaks. We’re excited to test it out.

#2: Google Tightens Customer Match Rules, Emphasises Privacy

In response to evolving privacy regulations, Google is enforcing stricter guidelines for Customer Match usage. Advertisers must ensure explicit user consent for data usage, avoid targeting minors, and maintain proper documentation. Non-compliance may lead to immediate account suspension, so it’s vital to follow these guidelines. Learn more here 👉

PPC Geeks Take: These updates bring Google’s policies closer in line with GDPR standards, which is a positive step. If you’re not managing your data properly, it’s time to fix that to avoid falling foul of the rules.

#3: Performance Max Campaigns Show Stable Performance Amid Rising CPCs

Recent data indicates that while Performance Max (PMax) campaigns have achieved modest year-over-year improvements in ROAS and conversion rates, rising CPCs and CPAs are squeezing margins. Advertisers should monitor these metrics closely to keep campaigns optimised. Learn more here 👉

PPC Geeks Take: Rising CPCs are something we’ve been noticing too. It’s more important than ever to refine your campaigns and keep them performing at their best.

📝 PPC Geeks Company Updates

As we gear up for Black Friday and the Christmas period, we’re fine-tuning our clients’ campaigns to maximise performance during this busy time. Meanwhile, our sister brand, ThePPCTeam – offering a lower-cost service for accounts spending less than £1,500 a month on ads – continues to grow, delivering fantastic results and glowing reviews from new clients.

💼 Client Case Study Spotlight

When Penketh Group came to us, their Google Ads weren’t delivering results—they needed a change. We made sure to take the time to understand their goals, make every click count, and ensure regular optimisations with an ongoing push for improvements. In just six months, revenue grew by 65%, click-through rates jumped 921%, and conversions improved by 33%. Read more here 👉

🎟️ ICYMI

• Video: How to Boost Conversions with a Better Shopping Feed
• Blog: Mastering Seasonality: Tips to Optimise Your Google Ads Campaigns Year-Round
• Podcast: Performance Maximised – All Things PPC (Episode 5)

🤓 PPC Tip For November

With Black November and Christmas shopping in full swing, make sure your ad copy and creatives reflect the season’s messaging. Tailoring your campaigns can help capture attention and boost engagement during this competitive period.

Thanks for reading! See you in December.

~ Team PPC Geeks

👀 P.S.
Want to get your campaigns ready for 2025? Claim a free audit of your PPC campaigns here.