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Paul Zanelli
Digital Marketing Manager

Experienced marketing professional specialising in the creation and development of strategies that improve and optimise customer experiences online.
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Paul Zanelli, Digital Marketing Manager

Paul is an experienced marketing professional specialising in the creation and development of strategies that improve and optimise customer experiences online. He knows what it takes to turn a good or not so good website into a great website.

Paul has had success in many campaigns and has considerable project management experience in a variety of roles including being part of senior leadership teams and the company/management buyout process.

With over 13 years of experience (agency and client-side) in managing marketing campaigns; he is a Member of the Chartered Institute of Marketing and has a proven record of creating and implementing effective strategies to increase the online presence for clients.

Paul prides himself on being straight talking and offers 'no nonsense' advice. He is adept in discussing technical matters to users of all levels making the whole process easier to digest.

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Superpower

Super Speed - Imagine all the amazing things you could get done with this superpower. Actually, I'd rather be Iron Man but my son tells me this is better!

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Claim to fame

I once shared a pizza with Blaze Bailey who went on to be lead singer with Iron Maiden for a time.

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Brew making skills

Pretty good at making coffee, tea not so much!

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Not many people know about me
Jumped over a ramp on my BMX and got stuck in a tree when I was a child.
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My favourite book
Any of the Sherlock Holmes series and Hitchikers Guide to the Galaxy
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My favourite film
Star Wars (original trilogy)

Paul Zanelli, Digital Marketing Manager

My favourite thing to do when I'm not in work:
Krav Maga - I've been training in various martial arts for over ten years but fear that perhaps it's time to take up golf instead.

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My favourite sports team
Workington Town Rugby Club

My favourite drink
Coffee or a nice IPA.

My specialist subject
Eighties computer games especially ZX Spectrum. Those were the days.

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Recent Blogs from Paul Zanelli

A futuristic cityscape with digital interfaces displaying symbols of security, privacy, and analytics, representing the shift away from third-party cookies in digital advertising.

The End of Third-Party Cookies: A New Era for Digital Privacy and Advertising

Digital advertising is undergoing a seismic shift with Google’s phasing out of third-party cookies in…

Author
February 27, 2024
Paul is a seasoned marketing professional and a member of the Chartered Institute of Marketing. He specialises in crafting, developing and enhancing strategies that elevate online customer experiences, ensuring optimal results.

LinkedIn Retires Lookalike Audiences

LinkedIn has announced the retirement of its lookalike audiences feature. From February 29th, LinkedIn lookalike…

Author
February 2, 2024
I have been working on PPC accounts for many years within agency environments so I love the thrill of getting to know new businesses, both big and small. I get a kick out of analysing data and methodically improving every aspect of an ad campaign, I love nothing more than making clients happy.
marketing manager meticulously ticks off tasks on a comprehensive marketing checklist.

The Checklist Every Marketing Manager Needs to Action Today

A marketing manager’s role can now be far more dynamic and challenging than ever before….

Author
January 31, 2024
Paul is a seasoned marketing professional and a member of the Chartered Institute of Marketing. He specialises in crafting, developing and enhancing strategies that elevate online customer experiences, ensuring optimal results.
A person is discreetly sliding a stack of US dollar bills into their back jeans pocket, symbolizing strategic financial management and the concept of optimising ROAS in PPC campaigns.

Optimising ROAS: Best Practices for Your PPC Campaign

Pay-Per-Click (PPC) campaigns stand as a cornerstone of online advertising success. However, navigating the PPC…

Author
January 30, 2024
Paul is a seasoned marketing professional and a member of the Chartered Institute of Marketing. He specialises in crafting, developing and enhancing strategies that elevate online customer experiences, ensuring optimal results.

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