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Kate Graham
Client Services Director

Kate has 10+ years' experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management
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Kate Graham - Client Services Director

Kate Graham has 10+ years' experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management, Kate has worked with businesses across all industry sectors to deliver successful digital media solutions within time and budget.

Having lived overseas for several years as well as worked for a global media agency, Kate has international market experience and worked with an array of clients from SMEs to multi-national corporations, managing budgets big and small.

Kate is responsible for the end-to-end management of accounts moving from vision and strategy to hands-on implementation. As well as being the day to day point of contact for clients.

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Superpower

Animal Morphing - I'd love to be able to transform into animals as well as adopt their ability and traits

Grow Business
Claim to fame

I've lived overseas - 7 months in South Korea ?? and 5.5 yrs down under in 'Straya ??

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Brew making skills

I know how to use a kettle

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Not many people know about me
I used to be in the Territorial Army
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My favourite book
Touching the Void by Joe Simpson
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My favourite film
Don't really have one. My favourite Christmas movie though is 'Elf'

Kate Graham, Client Services Director

My favourite thing to do when I'm not in work:
Climb and Travel

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My favourite sports team
Erm England whenever they are playing ....I don't follow sport unless its the football/rugby World Cup

My favourite drink
Coffee

My specialist subject
Health and fitness (as well as a PPC geek I'm also a certified Personal Trainer)

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Recent Blogs from Kate G

The Digital Markets Act (DMA) Impact on Google Advertisers in the European Economic Area (EEA)

The Digital Markets Act (DMA) Impact on Google Advertisers in the European Economic Area (EEA)

At the end of 2022, the European Commission designated Google as a ‘gatekeeper’ under the…

Author
January 25, 2024
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

GA4: Key Differences from UA3

Unless you are new to the marketing industry, you will be all too well aware…

Author
July 21, 2023
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

Scaling Your Business: 5 Strategies for Sustained Growth

Businesses have been experimenting with more creative ways of reaching new audiences, staying relevant and…

Author
July 14, 2023
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

New Dimensions & Metrics for GA4

Google Analytics 4 audience builder has gained six new dimensions and metrics. The new metrics…

Author
June 21, 2023
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

GA4 Launches New Custom Funnel Reports

GA4 custom funnel reports have landed, helping you identify steps in your sales funnel that…

Author
May 18, 2023
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

PPC Geeks Pleased to be Named a Top eCommerce Marketing Company on Clutch

I am excited to announce that PPC Geeks has been named a top eCommerce marketing…

Author
February 20, 2023
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
Features in Google Analytics 4

Top 5 Features in Google Analytics 4

Google Analytics 4 may not be your favourite platform, but there are a few features…

Author
January 6, 2023
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

4 New Amazon Advertising Features

Table of contents Amazon Advertising: Reward Sponsored Display Ads Sponsored Display Video Creative Amazon Advertising:…

Author
November 11, 2022
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
Amazon Ads Agency

The Ultimate Guide to Amazon Advertising

Table of contents Amazon Advertising: What Are Sponsored Product Ads? Amazon Advertising: What Are Sponsored…

Author
September 3, 2022
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
Google Analytics 4 Migration

Why Google Analytics 4 Mitigation Should be a Priority

Table of contents Google Analytics 4 Mitigation: 3 Important reasons to migrate to GA4 right…

Author
August 13, 2022
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
Amazon Marketing Stream

Amazon Launches Beta Test of New Amazon Marketing Stream

Table of contents Why is Amazon Marketing Stream Important? What is Amazon Marketing Stream? PPC…

Author
July 11, 2022
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
How to Protect Yourself From Google’s Desire for Profit

How to Prepare Your Ads for Amazon Prime Day

Table of contents Amazon Prime Day: Test Your Ads Ahead of Time Amazon Elite Day:…

Author
June 2, 2022
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
This is a snapshot of a top-notch performer on stage and this blog's main image. Our PPC specialists will explain what Google Ads Performance Max programs are and what benefits they provide in this article.

Google Ads Performance Max Campaigns

Table of contents What Are Performance Max Campaigns? What Are the Benefits of Performance Max?…

Author
May 24, 2022
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
Enhanced Conversions

Enhanced Conversions Explained: What You Need to Understand

Table of contents What is Google Enhanced Conversions? How Does Google Enhanced Conversions Work? What…

Author
April 10, 2022
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
Image showing a mobile phone on Google searching for Analytics - this blog goes into details on the all new Google Analytics

Google Announces a Universal Analytics Sunset for July 2023 in Favour of Google Analytics 4

Table of contents Why Have Google Announced a Universal Analytics Sunset? When Will Google’s Universal…

Author
March 25, 2022
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
Amazon Advertising Solutions Recap

Amazon Sponsored Display Ads: Amazon Advertising Solutions Recap

Table of contents Amazon Sponsored Display Ads: Grow Your eCommerce Business With Amazon Ads Amazon…

Author
March 9, 2022
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
Amazon Advertising Solutions Recap

Amazon Advertising Solutions – Amazon Sponsored Display Ads

Table of contents What Are Amazon Sponsored Display Ads? Why Use Amazon Paid Display Ads?…

Author
February 22, 2022
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
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Amazon Advertising Solutions — Amazon Sponsored Brands

Table of contents What are Amazon Sponsored Brands? Why Use Amazon Sponsored Brands? Amazon Sponsored…

Author
February 16, 2022
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
This graphic depicts one of the most common and effective forms of sponsored advertising. Our PPC Geeks specialists will walk you through comprehending Amazon Sponsored Products Ads, how they function, and what benefits they provide to merchandisers in this blog piece.

Amazon Advertising Solutions – Amazon Sponsored Products

Table of contents What Are Amazon Sponsored Products? Where Do Amazon Sponsored Products Appear? The…

Author
February 11, 2022
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
Image showing a lady holding a magnifying glass in front of her face to show this page is all about 'search' and search ads

Grow Your eCommerce Business With Amazon Ads

Table of contents What Are Amazon Ads? Benefits of Amazon Ads UK Amazon Ads: Amazon’s…

Author
February 4, 2022
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

Advertising Agent: Google Ads Introduces Conversion Goals, Tag Assistant and Explanations for Search Campaigns

If you are an advertiser, then it is important you understand that Google Ads is introducing a multitude of new actions and troubleshooting tools including conversion goals, Tag Assistant and explanations for Search Campaigns.

Author
December 12, 2021
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
Performance Max campaigns

What are Performance Max Campaigns?

Table of contents What Are Performance Max Campaigns How Do Performance Max Campaigns Work? Who…

Author
November 18, 2021
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
eCommerce Profit Tracking or POAS will help your brand focus on numbers that actually matter

POAS Tracking for your eCommerce Brand

Table of contents What is POAS Tracking? How POAS Tracking Improves Your Marketing Output Implement…

Author
October 25, 2021
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
Image showing a dart board to show this article is about Optimised Targeting: Google Ads’ New Optimised Targeting option

Google Combines Smart Display and Standard Display Campaigns

Table of contents What is a Smart Display Campaign What is a Standard Display Campaign…

Author
October 15, 2021
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
A Guide to Smart Bidding & Budgeting During the Christmas Season - PPC Geeks

A Guide to Smart Bidding & Budgeting During the Christmas Season

Table of contents Budgeting and Smart Bidding During the Christmas Season: Choosing the Right Strategy…

Author
October 13, 2021
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
Image showing a lady holding a magnifying glass in front of her face to show this page is all about 'search' and search ads

Improvements to Google’s Broad Match

Table of contents Broad Match: Language Expansion Broad Match: Location Specificity Improvements Broad Match: Query…

Author
October 7, 2021
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
Google logo

7 Best Practices to Increase ROI with Google Ads

Table of contents Google Ads Best Practices: Define Your Objective Google Ads Best Practices: Build…

Author
September 30, 2021
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
Image showing a dart board to show this article is about Optimised Targeting: Google Ads’ New Optimised Targeting option

Google Smart Display Campaigns: How They Work & How to Use Them Successfully

Table of contents What Are Smart Display Campaigns? When Should You Use Smart Display Campaigns?…

Author
September 3, 2021
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
Google Ads Bidding

Smart Bidding: How to Bid Like a Pro in Google Ads

Table of contents Smart Bidding: Patience is Key Smart Bidding: Stop Making Continuous Major Changes…

Author
August 6, 2021
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
Google Shopping Ads

Google Smart Shopping: Best Practices

Table of contents What is Google Smart Shopping? Be Aware of Data Integrity Target All…

Author
August 5, 2021
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
An artistic image showing the same view but upside-down as viewed through a glass ball. This is to signify the Conversion discrepancies between Google Ads and Google Analytics are there for all to see - but they are both right due to the data they are reporting on

Conversion discrepancies between Google Ads and Google Analytics

Table of contents Conversion Discrepancies Google Ads and Analytics: Different attribution models Different conversion date/time…

Author
February 25, 2021
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
Image showing two computer screens showing the difference in Smart Campaigns and Gogle Ads Normal Campaigns - Pro Vs Beginner

Smart Campaigns: The Limitations of Smart Campaigns

Table of contents What are “smart” ad campaigns? The limitations of smart ads campaigns Lack…

Author
December 16, 2020
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
ad preview and diagnosis tool

Why You Shouldn’t be Searching for (and Clicking) Your Own Ads

Table of contents Clicking your own ads wastes your budget Searching for your own ad…

Author
December 10, 2020
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
Image showing a compass - this is to show that we have 10 ideas of why your ads are not showing on Google Ads - we will help you!

10 Reasons Why Your Google Ads Are Not Showing

Table of contents Check your account and billing information Double check the status of your…

Author
December 9, 2020
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
Conversion Tracking Difference between Google Ads and Analytics - Nov - 2020

Conversion Tracking the Difference between Google Ads and Analytics

Table of contents The Difference Between Google Ads and Analytics – Learn all you need…

Author
November 10, 2020
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
Meet the Team

Competitor Brand Term Bidding: To Bid or Not To Bid?

Table of contents What is Competitor Brand Bidding? The Pros and Cons of Competitor Brand…

Author
October 21, 2020
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
Image showing many different brand logos - are you bidding on your brand terms in your PPC marketing? If not you are likely to be missing out on more sales t

Brand Bidding: To Bid or Not To Bid

Table of contents What is a Branded Search Term? Should You Bid on Your Own…

Author
October 15, 2020
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
Image showing a digital speedometer to show that page loading speed is very important and a slow page load speed will be costing you a lot of money

Page Load Speed: Why It Matters & How to Improve it Today

Table of contents What Is Page Speed? Why Page Speed Matters Page Load Speed: Why…

Author
October 9, 2020
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
Image showing top three podium - improving your ad rank will help you get better results from your Google Ads spend

Ad Rank and Impacting Factors

Table of contents The value of the ad rank Factors that impact the ad rank…

Author
September 16, 2020
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
best amazon ads agency

PPC Geeks Awarded a Top Amazon Ads Agency 2019

PPC Geeks Named a Top Amazon Ads Agency PPC Geeks are excited to announce that…

Author
June 24, 2019
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
PPC Geeks Blog - Business Expansion Plan How to Create & Execute Your Plan

Business Expansion Plan: How to Create & Execute Your Plan

Business expansion isn’t something that just happens. It’s not a case of simply hiring more…

Author
March 22, 2019
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

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