Why Has My Organic Search Plummeted?
Why Has My Organic Search Plummeted?
Over the last six months, there has been a very clear and emerging trend that Organic Search results have plummeted. In short, as consumer confidence plummets, so does search intent, notwithstanding other factors such as the cost of living crisis, energy and fuel crisis, and even the war in Ukraine.
Importantly, there are actions you can take to find out why your Organic Search results have dropped, be it internal missteps or external factors. Once you’ve identified the causes, you can then work on a plan to help you return to where you want to be.
So, as consumer confidence looks set to continue to plummet, here I wanted to address the specific reasons why Organic Search is no longer giving you the results it once did, and how you can compensate with a robust paid search strategy.
Organic Search Results: Why Have My Results Dropped?
Drops in Organic Search can sometimes have nothing to do with your work, while any PPC expert would be the first to agree that external actions can have a monumental impact on your results.
So, here are some possible reasons why your Organic Search results may have plummeted:
- Recent trends from Google show a substantial decrease in Direct and Organic Search – In short, a decrease in Organic Search can occur for multiple reasons beyond your control. Google’s search algorithms are constantly evolving, as is the world around us. That said, simply ignoring these trends is something we would not recommend.
Google trends is a good place to start as it can help you gauge your planned response to anything outside of your control. Simply put, ignoring key trends can be heavily detrimental to your results so, rather than trying to absorb the loss, put plans in place to mitigate it.
- Lower demand and decreased search volume – Brands across the board are finding lower demand and decreased search volume for search terms that were once the main drivers of their Organic Search and SEO.
It’s fair to say that people get caught up in content creation and neglect the SEO basics as a result. However, there is no denying that we are in the midst of a serious decline in demand which is negatively impacting search volume, with some Google Ads specialists expressing their concerns.
- Plummets in keyword specific searches can be hugely significant – SEO is keywords focused, so any decrease in keyword specific search volumes is likely to have a significant impact on Organic Search without any additional way to expand your reach.
SEO and keyword research is a multifaceted topic with numerous moving parts, but it’s extremely hard to prepare for a big decline in keyword specific searches.
- Optimisation is now more pertinent than ever before – The focus on specific keywords to drive engagement is not as important as it once was because nowadays, if you have optimised pages for a keyword that has plummeted, you get less engagement.
To improve your organic reach, you should look at optimising your pages by adding the relevant SEO information rather than solely focusing on keywords.
Why Paid Search is the Best Avenue to Pursue
As seen above, changes in keyword search volumes can have a devastating impact on Organic Search results.
Paid search is also impacted by search volumes for specific keywords – however, with PPC we can expand audience targeting with Performance Max, Broad Match, Dynamic Search Ads, etc. and across multiple channels and audience segments. Indeed, it’s also easier for Paid Search to maintain consistency in volume. We can then refine those methods of audience expansion and targeting by using machine learning and AI to refine expanded reach into good engagement and tangible profit.
Why Trust PPC Geeks with Your Paid Search?
Here at PPC Geeks, we have amassed an award-winning team of specialists, data analysts and expert consultants. Indeed when it comes to paid search, we have very structured processes to ensure that accounts are reviewed, analysed, and optimised to the highest possible standards, so you never have to be concerned about plummeting results. Our data experts understand exactly how to read data, test key performance areas, train the Google Ads artificial intelligence, manipulate bidding strategies to increase ROI, and target relevant audiences at the relevant times. In doing so, we do everything in our power to make sure your Paid Search ads perform and succeed.
In short, we get outstanding results through optimum performance and operating in the upper echelons of PPC management. We take the guesswork out of performance and make solid decisions based on in-depth data analysis, but also analysis of ongoing geopolitical trends.
Trust PPC Geeks – The Best PPC Agency in the UK
We pride ourselves on what we achieve for our clients on a daily basis, be that results or a sense of calm knowing that we’re abreast of every situation imaginable. So, if you want to work with one of the top PPC agencies in the country, then PPC Geeks is the place to be to make sure you are prepared for every outcome.
As we always have your best interests in mind, if you require any help or want to improve your PPC or Google Ads, then why not invest in one of our 100% FREE, completely comprehensive PPC audits?