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PPC Geeks Blog: Insights, Updates, and Expert Advice in the World of PPC Marketing

Welcome to the PPC Geeks Blog – your ultimate destination for staying up-to-date with everything happening in the dynamic world of PPC and digital marketing. Here, you'll find invaluable resources, actionable tips, and behind-the-scenes insights from one of the leading PPC agencies in the UK.

Whether you’re looking for the latest updates on major PPC platforms, expert guidance on optimising your campaigns or inspiring success stories from our clients, our blog is packed with content designed to help your business thrive.

What Can You Expect from the PPC Geeks Blog?

  • Cutting-Edge Industry News: Stay ahead of the curve with updates on Google Ads, Microsoft Ads, and social media ad platforms.
  • Proven Strategies: Learn actionable tips and tricks to improve your ROI and optimise your digital advertising campaigns.
  • Client Success Stories: Discover how our tailored approaches have transformed businesses, helping them scale and achieve their goals.
  • Team Insights: Meet the PPC Geeks team, get to know the experts behind the success, and learn from their extensive experience.
  • Free Resources: Access guides, templates, and audit insights that can help you take your PPC marketing to the next level.
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Will You Be Our Next Happy PPC Ads Client?

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Google Unveils AI Max: A Game Changer for Search Campaigns

Google has officially launched AI Max, a new feature for Search campaigns designed to enhance ad targeting and creative capabilities. This beta rollout aims to help advertisers adapt to the evolving landscape of AI-driven search, promising improved performance and greater control over ad placements. Key Takeaways Enhanced Query Matching: AI Max uses advanced AI to…

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Understanding How Google PPC Works: A Comprehensive Overview

Learn about Understanding How Google PPC Works and how it drives targeted traffic to boost your online visibility.
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April 15, 2025

Mark Pearsall-Hewes

I have enjoyed a varied career from toy testing to teaching in prisons, to working in a record shop & in music television. Whatever I have done, communication has been my core attribute.

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Temu Withdraws From Google Shopping Ads Amid Cost Pressures

Temu withdraws from Google Shopping as of April 9, 2023. Learn how rising costs impact this e-commerce platform's strategy.
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April 15, 2025

Mark Lee

I have been working on PPC accounts for many years within agency environments so I love the thrill of getting to know new businesses, both big and small. I get a kick out of analysing data and methodically improving every aspect of an ad campaign, I love nothing more than making clients happy.

Three professionals sit around a table in a meeting, discussing PPC agency services. A screen in the background displays "PPC AGENCY" with icons representing "Revenue," "Pricing," and "Services." Charts, graphs, laptops, and stacks of coins are on the table, suggesting a focus on data analysis and financial aspects of PPC.

Understanding How PPC Agencies Make Money: A Comprehensive Guide

Discover how PPC agencies make money with various pricing models and services tailored to boost your advertising efforts.
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April 14, 2025

Lee Sinclair

With over 20 years of Personal and Executive Assistant experience I am here to tackle all things admin and support the team with their day-to-day needs.

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Discover the Leading Certified PPC Professionals Agency in the UK: Spotlight on Agencies with Certified PPC Experts

Explore the essential role of leading certified PPC professionals for successful digital marketing campaigns in the UK.
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April 13, 2025

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

An illustrated business professional stands beside a calendar marked 14 April 2025, surrounded by multiple digital ad layouts and a warning symbol, representing upcoming changes to Google Ads policies.

Google Ads Unveils Major Updates: More Ads and Stricter Policies for Advertisers

Discover the new updates in Google Ads with more ads and stricter policies for advertisers starting April 14, 2025.
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April 13, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

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Unlocking the Potential of the GDN (Google Display Network): How to Leverage Over 2 Million Platforms for Your Ads

Potential of the GDN (Google Display Network): Explore the potential of the GDN to connect with a vast audience across millions of platforms.
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April 12, 2025

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

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Unlocking Success: Exploring the Financial Benefits of a PPC Audit

Discover the financial benefits of a PPC audit and how it can boost ROI, cut wasted spend, and maximise your ad performance.
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April 11, 2025

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

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Unlocking the Secrets of Online Marketing with SpyFu: A Comprehensive Guide to Competitor Keyword Research

Unlock powerful competitor insights with SpyFu. Learn how to boost your marketing strategy using keyword research and competitive analysis.
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April 9, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

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Under Fire: Google Ads Rising Costs and Support Issues Spark Outrage

Discover how Google Ads rising costs, poor support, and new ad policies are impacting advertisers—especially smaller businesses—in 2025.
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April 8, 2025

Siobhain McConnell

Siobhain started her career in Software Engineering, diversifying her skillset to align with growing trends in Website Development and Internet Marketing. After spending a number of years in SEO consultancy, Siobhain is perfectly placed to translate technical data into language that empowers clients to make the best decisions for their business.

A group of professionals in a meeting room smiling and discussing around a table with laptops, tablets, and notebooks, suggesting a productive strategy session.

Shopify vs. Google Ads: Strategies for Maximising ROI in UK Businesses

Explore Shopify vs. Google Ads to maximize your ROI. Discover unique advantages for UK online retail businesses.
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April 8, 2025

Sarah Stott

Sarah has a varied background with a degree in Politics, and significant experience in high level events management. This managerial experience transfer well to her role for the last 5 years in the Digital Marketing space.

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Transformative. Tailored. Results-Oriented

Partner with us and experience the PPC Geeks difference. We put you, the client, at the centre of all we do. We are client first, and client focused. We are your partner in success, and our testimonials speak for themselves.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

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