PPC Geeks Blog: Insights, Updates, and Expert Advice in the World of PPC Marketing

Welcome to the PPC Geeks Blog – your ultimate destination for staying up-to-date with everything happening in the dynamic world of PPC and digital marketing. Here, you'll find invaluable resources, actionable tips, and behind-the-scenes insights from one of the leading PPC agencies in the UK.

Whether you’re looking for the latest updates on major PPC platforms, expert guidance on optimising your campaigns or inspiring success stories from our clients, our blog is packed with content designed to help your business thrive.

What Can You Expect from the PPC Geeks Blog?

Cutting-Edge Industry News: Stay ahead of the curve with updates on Google Ads, Microsoft Ads, and social media ad platforms.
Proven Strategies: Learn actionable tips and tricks to improve your ROI and optimise your digital advertising campaigns.
Client Success Stories: Discover how our tailored approaches have transformed businesses, helping them scale and achieve their goals.
Team Insights: Meet the PPC Geeks team, get to know the experts behind the success, and learn from their extensive experience.
Free Resources: Access guides, templates, and audit insights that can help you take your PPC marketing to the next level.

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How Much Does Google Ads Cost? Complete UK Guide 2023

Wondering how much does Google Ads cost? Discover average CPCs, budgeting tips, and strategies to maximize ROI in our comprehensive UK guide.

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Abstract digital representation of a central glowing sphere surrounded by orbiting smaller spheres, against a background of concentric blue and green data circles, symbolising a commission model in e-commerce.

OpenAI’s New Commission Model in ChatGPT: What E-Commerce Brands Need to Know

Explore OpenAI’s new commission model in ChatGPT, enabling in-chat purchases with built-in checkout for merchants.

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July 22, 2025

Lee Sinclair

With over 20 years of Personal and Executive Assistant experience I am here to tackle all things admin and support the team with their day-to-day needs.

ChatGPT’s Shopping Layer: A New Frontier in AI-Driven Commerce for Brands

Explore ChatGPT’s Shopping Layer for seamless product comparisons and personalized recommendations within the chat interface.

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July 22, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

how to improve conversion rate using performance data and analytics

How to Improve Conversion Rate for Your UK Site

Learn how to improve conversion rate with a data-driven strategy—set goals, track KPIs, and understand user behaviour for real results.

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July 22, 2025

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

Digital dashboard with Boost Conversions text emphasising Landing Page Best Practices

Top Landing Page Best Practices for 2025 to Boost Conversions

Boost conversions with proven landing page best practices to cut ad waste and turn more visitors into customers.

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July 21, 2025

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

Team monitoring dashboards displaying key performance indicators for digital marketing across multiple screens

Key Performance Indicators for Digital Marketing | Boost Your Strategy

Unlock growth with the right Key Performance Indicators for digital marketing—ditch vanity metrics and track what truly drives ROI.

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July 20, 2025

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

Laptop screen displaying remarketing ads examples and analytics

7 Top Remarketing Ads Examples to Re-Engage UK Customers

Discover powerful remarketing ads examples that re-engage users and boost ROI. Learn proven tactics to turn interest into conversions.

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July 19, 2025

Siobhain McConnell

Siobhain started her career in Software Engineering, diversifying her skillset to align with growing trends in Website Development and Internet Marketing. After spending a number of years in SEO consultancy, Siobhain is perfectly placed to translate technical data into language that empowers clients to make the best decisions for their business.

Public perception and awareness of What Is a Good Click Through Rate

What Is a Good Click Through Rate? UK Benchmarks & Tips

What is a Good Click Through Rate? Discover why CTR matters, what counts as ‘good’, and how to improve this key metric.

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July 18, 2025

Sarah Stott

Sarah has a varied background with a degree in Politics, and significant experience in high level events management. This managerial experience transfer well to her role for the last 5 years in the Digital Marketing space.

Decoding Google Ads Cost Per Click

Learn the real Google Ads Cost Per Click in the UK and what affects it—industry, keywords, and campaign quality.

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July 17, 2025

Rory Bettany

Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

How Does Google PPC Work branding on a laptop screen

How Does Google PPC Work? A Beginner’s Guide

How Does Google PPC Work? Discover how Google's auction-based ad system puts your brand in front of searchers—and why relevance beats budget.

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July 16, 2025

Ollie and Poppy Martins

We have spent many years learning a deeper understanding of digital marketing and biscuit hustling. Our main focus these days is making sure that we know exactly where the treat jar is located.

AdWords Budget Calculator tools including a calculator, laptop, and notepad.

Your AdWords Budget Calculator for Accurate PPC Planning

Take the guesswork out of PPC. Use our AdWords budget calculator to set a profitable budget based on real data and business goals.

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July 15, 2025

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

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