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Conversion Rate Optimisation

Welcome to the PPC Geeks Blog! Here you will be able to find all of the amazing things we are doing for our clients in the PPC space.

From new and exciting updates on the major PPC platforms, through to new team members joining us and regular updates on all things you would expect from one of the world-leading Google ads agencies!

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Conversion Rate Optimisation

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5 Effective Strategies to Boost Your Website’s Conversion Rate

CVR: Learn how to enhance your website's conversion rate with these five effective strategies. Simplify forms, social proof & much more!
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May 10, 2024

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

The Ultimate Guide to Conducting a Comprehensive Google Ads Audit

Learn how to conduct a comprehensive Google Ads audit to optimize your PPC success. Follow the essential steps outlined in this guide.
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September 4, 2023

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Two professionals conduct a PPC audit and closely examine documents with a laptop in the background.

How to Conduct a PPC Audit for Your Business: The PPC Geeks Guide

Discover how to conduct a comprehensive PPC audit with our step-by-step guide. Fine-tune your campaigns for exceptional performance.
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August 30, 2023

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

TrustPilot Ads: Image showing four hands holding each other - this is to show 'Trust' - if you run PPC ads you want to show your prospects 'social proof' - the best way to do this is to show Trustpilot in your ads

Trustpilot Ads: How & Does TrustPilot Impact Your Ads?

Trustpilot Ads: You Can Lower Each Cost Per Click, Grow Your Click Through Rate & Cons, Whilst Boosting Your ROAS with Trustpilot in Your Ads
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November 16, 2020

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

Image showing the Six different types of Google Ads Conversion Attribution Models

Conversion Attribution Models in Google Ads

What are Conversion Attribution Models? A Conversion Attribution Model in Google Ads is a rule, that gives credit for conversions and or sales.
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October 13, 2020

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Image showing a digital speedometer to show that page loading speed is very important and a slow page load speed will be costing you a lot of money

Page Load Speed: Why It Matters & How to Improve it Today

Page Load Speed - why it matters. If you’ve ever clicked a link, but found the page took too long to load, you’re not alone!
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October 9, 2020

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

PPC Geeks Blog - Marketing Tip of the Month Test, Test, Test

Marketing Tip of the Month: Test and Test

Test: In a digital world, a whole host of data is at our fingertips. Using this data, we can make the most out of our marketing campaigns!
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November 21, 2018

Ollie and Poppy Martins

We have spent many years learning a deeper understanding of digital marketing and biscuit hustling. Our main focus these days is making sure that we know exactly where the treat jar is located.

PPC Geeks - Landing Page Testing 12 Tests to Run Right Now

Landing Page Testing: 12 Tests to Run Right Now

Landing Page Testing: 12 Tests to Run Right Now. Is the landing page the most important element of your entire AdWords campaign?
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September 26, 2018

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

Call To Action Improvement PPC Geeks Blog - Nail Your Call to Actions

Nail Your Call to Actions: Marketing Tip of the Month

Call To Action Improvement: We all know the importance of CTAs, right? They can be the difference between success and failure
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September 17, 2018

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

PPC Geeks Blog - What Is a Squeeze Page

What is a Squeeze page? And How to Make a Great One

Squeeze page? You can put all the effort into getting people to your website, but if they don’t do what you want, what’s the point?
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June 25, 2018

Sarah Stott

Sarah has a varied background with a degree in Politics, and significant experience in high level events management. This managerial experience transfer well to her role for the last 5 years in the Digital Marketing space.

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