Unbounce allows you to build gorgeous SEO and PPC landing pages and easily A/B test them to see what works

Unbounce is a powerful tool designed to help marketers create stunning landing pages that boost SEO and PPC campaigns. It’s perfect for anyone looking to optimise their online marketing efforts by building, testing, and refining landing pages.

Unbounce: Key Takeaways

• Unbounce makes it easy to create high-converting landing pages.
• You can optimise your landing pages for SEO and PPC campaigns.
• A/B testing is simple and helps you find the best-performing pages.
• Dynamic Text Replacement lets you personalise landing pages.
• Unbounce offers mobile-responsive and AI-powered optimisation features.

Unbounce: The Ultimate Tool for Creating High-Converting Landing Pages

Why Unbounce Stands Out

Unbounce is a powerful platform designed to help us create stunning landing pages that convert. Unlike other tools, Unbounce offers a drag-and-drop builder, making it easy for anyone to design professional pages without any coding skills. Its user-friendly interface is a game-changer for marketers.

Key Features of Unbounce

Unbounce comes packed with features that make it stand out:

• Drag-and-Drop Builder: Easily create and customise landing pages.
• A/B Testing: Test different versions of your pages to see what works best.
• Templates: Choose from over 100 templates tailored for various industries.
• Pop-ups and Sticky Bars: Enhance user engagement and conversions.
• Mobile Responsiveness: Ensure your pages look great on any device.

Success Stories with Unbounce

Many businesses have seen significant improvements in their conversion rates thanks to Unbounce. For instance, a small e-commerce store reported a 30% increase in sales after switching to Unbounce for their landing pages. Another company saw a 25% boost in lead generation by using Unbounce’s A/B testing feature.

Unbounce has helped countless businesses turn visitors into customers with ease. Its comprehensive features and user-friendly design make it a top choice for marketers looking to optimise their campaigns.

Building SEO-Friendly Landing Pages with Unbounce

Optimising for Search Engines

Creating SEO-friendly landing pages is crucial for driving organic traffic. With Unbounce, we can easily optimise our pages for search engines. The platform allows us to edit meta titles, descriptions, and URLs, ensuring they are relevant and keyword-rich. Additionally, Unbounce’s fast loading times and mobile responsiveness contribute to better search engine rankings.

Using Keywords Effectively

Keywords play a vital role in SEO. Unbounce helps us integrate targeted keywords seamlessly into our landing pages. We can place keywords in headings, subheadings, and throughout the content without compromising readability. The platform also supports keyword variations, making our pages more likely to rank for different search queries.

SEO Best Practises with Unbounce

To make the most out of Unbounce for SEO, we should follow some best practices:

• Use descriptive and keyword-rich URLs: This helps search engines understand the content of our pages.
• Optimise images: Ensure all images have alt text and are compressed for faster loading times.
• Create high-quality content: Focus on providing valuable information that meets the needs of our audience.
• Internal linking: Link to other relevant pages on our site to improve navigation and SEO.

By following these best practises, we can enhance our landing pages’ visibility and attract more organic traffic.

Enhancing PPC Campaigns with Unbounce

Creating PPC-Specific Landing Pages

When it comes to PPC campaigns, having dedicated landing pages is crucial. Unbounce allows us to create tailored landing pages that align perfectly with our PPC ads. This means higher relevance and better Quality Scores on platforms like Google AdWords PPC. We can easily rebrand templates to match our clients’ needs, making it a favourite among PPC ad agencies.

Integrating with PPC Platforms

Unbounce integrates seamlessly with major PPC platforms such as Google Ads and Facebook Ads. This integration ensures that our campaigns run smoothly and that we can track performance metrics effectively.

Tracking PPC Performance

Tracking the performance of our PPC campaigns is made simple with Unbounce. The platform provides detailed analytics that help us understand which landing pages are performing best. We can monitor metrics like click-through rates, conversion rates, and more. This data is invaluable for any PPC ecommerce agency looking to optimise their campaigns. With Unbounce, we can make data-driven decisions to improve our PPC management strategies.

Unbounce’s integration capabilities and performance tracking tools make it an essential tool for any PPC agency looking to maximise their ROI.

A/B Testing Made Easy with Unbounce

Setting Up Your First A/B Test

Setting up your first A/B test with Unbounce is a breeze. Start by navigating to the Page Overview screen. Scroll down to the Page Traffic Mode section and select A/B Test. Create a new variant of your current page. You can set the variant weight to control how much traffic goes to each version. For example, you might choose a 50/50 split or a 70/30 split if you want to focus more on one variant. Once you have enough data, you can see which variant performs better and direct all your traffic to the winning page.

Analysing A/B Test Results

Unbounce makes it simple to analyse your A/B test results. The platform provides native analytics, allowing you to see how each variant is performing in real-time. You can view metrics like conversion rates, bounce rates, and time on page. With these insights, you can make informed decisions about which elements of your landing page are working and which need improvement. This helps you optimise your pages for better performance.

Best Practises for A/B Testing

To get the most out of your A/B tests, follow these best practices:

• Test one variable at a time: This helps you understand what exactly is affecting your results.
• Run tests for a sufficient period: Ensure you have enough data to make a confident decision.
• Use clear and measurable goals: Know what you are testing for, whether it’s click-through rates, form submissions, or another metric.
• Keep your audience in mind: Make sure the changes you test are relevant to your target audience.

By embedding A/B testing into our routine, we not only optimise our landing pages but also empower our team to embrace experimentation and drive creativity.

With Unbounce, A/B testing is not just easy; it’s a powerful way to boost your marketing efforts and achieve better results.

Unbounce’s Dynamic Text Replacement Feature

How Dynamic Text Replacement Works

Dynamic Text Replacement (DTR) is a powerful tool that allows us to personalise our landing pages based on the keywords users type into search engines. When someone clicks on our PPC ad, the text on our landing page changes to match their search terms. This makes our content more relevant to each visitor.

Benefits for PPC Campaigns

Using DTR can significantly boost our PPC campaigns. By matching the landing page text to the user’s search intent, we can increase engagement and conversion rates. This feature ensures that visitors see exactly what they are looking for, making them more likely to take action.

Step-by-Step Guide to Using Dynamic Text Replacement

1. Select the text you want to make dynamic on your landing page.
2. Click the ‘Dynamic Text’ button in the Unbounce editor.
3. Enter the default text and the keyword you want to replace.
4. Save and publish your changes.

With just a few clicks, we can make our landing pages more relevant and effective, leading to better results from our PPC campaigns.

Mobile-Responsive Landing Pages with Unbounce

Importance of Mobile-Responsiveness

In today’s digital age, having a mobile-responsive landing page is crucial. More people are browsing the web on their phones than ever before. Ensuring your landing pages look great on any device can significantly boost your conversion rates. With Unbounce, we can easily create pages that adapt to any screen size, providing a seamless experience for our visitors.

Creating AMP Pages

Accelerated Mobile Pages (AMP) are designed to load quickly on mobile devices. Unbounce offers a variety of professional AMP templates that adhere to the latest standards. This means our pages not only look good but also perform exceptionally well. Setting up an AMP page with Unbounce is straightforward, allowing us to focus on what matters most: engaging our audience.

Testing Mobile Performance

Testing is a vital part of ensuring our landing pages perform well on mobile devices. Unbounce provides tools to preview and test our pages on different devices. This helps us identify and fix any issues before our pages go live. By regularly testing mobile performance, we can ensure our visitors have the best possible experience, no matter how they access our site.

Mobile responsiveness is not just a feature; it’s a necessity in today’s fast-paced digital world. With Unbounce, we can easily create, test, and optimise our landing pages for mobile users, ensuring we never miss out on potential leads.

Unbounce’s Smart Traffic: AI-Powered Conversion Optimisation

What is Smart Traffic?

Smart Traffic is Unbounce’s AI-driven tool designed to boost conversions. Unlike traditional A/B testing, it doesn’t wait for a large amount of data. Instead, it analyses each visitor’s attributes, like location and device type, to decide which landing page variant to show. This means quicker and more accurate optimisation.

How Smart Traffic Improves Conversions

Smart Traffic starts working after just 50 visits. It directs visitors to the page variant they are most likely to convert on. This feature is available on the Optimise plan and higher. By tailoring the experience to each visitor, Smart Traffic can significantly increase your conversion rates.

Implementing Smart Traffic on Your Pages

1. Ensure you are on the Optimise plan or higher.
2. Create multiple variants of your landing page.
3. Enable Smart Traffic in your Unbounce dashboard.
4. Monitor the performance and let the AI do its magic.

Smart Traffic is a game-changer for those looking to maximise their landing page performance without the long wait times of traditional A/B testing.

Integrating Unbounce with Your Marketing Stack

Popular Integrations

Unbounce seamlessly connects with a wide range of marketing platforms. Some of the most popular integrations include:

• Salesforce
• Hubspot
• Mailchimp
• Google Analytics
• Zapier
• Twilio
• CallRail

These integrations ensure that your data flows smoothly between Unbounce and your other marketing tools, making it easier to manage campaigns and track performance.

Setting Up Integrations

Setting up integrations in Unbounce is straightforward. Follow these simple steps:

1. Navigate to the Integrations tab in your Unbounce dashboard.
2. Select the platform you want to integrate with.
3. Follow the on-screen instructions to connect your accounts.
4. Configure the integration settings to match your needs.

In just a few minutes, you can have your Unbounce account connected to your favourite marketing tools.

Maximising the Benefits of Integrations

To get the most out of your integrations, it’s important to regularly review and update your settings. Ensure that your data is being accurately captured and that your campaigns are optimised for the best results. Regularly monitoring your integrations can lead to improved campaign performance and higher conversion rates.

Integrating Unbounce with your marketing stack not only saves time but also enhances the efficiency of your campaigns. By leveraging these integrations, we can focus more on strategy and less on manual data entry.

Affordable Pricing Plans for Every Business

Overview of Pricing Plans

Unbounce offers four main pricing plans designed to fit various business needs. Here’s a quick look at each plan:

• Launch: $99 per month
• Optimise: $145 per month
• Accelerate: $240 per month
• Concierge: $625 per month

Each plan provides access to most of Unbounce’s features, including unlimited landing pages, popups, and sticky bars. The primary differences lie in the number of conversions, visitors, and connected domains allowed.

Choosing the Right Plan for Your Needs

Selecting the right plan depends on your specific requirements. If you’re just starting, the Launch plan might be perfect. For businesses needing more advanced features and higher limits, the Optimise or Accelerate plans are ideal. Agencies and large enterprises might find the Concierge plan most beneficial due to its extensive support and scalability.

Maximising Value with Unbounce

To get the most out of your Unbounce subscription, consider the following tips:

1. Utilise all features: Make sure to explore and use all the features available in your plan.
2. Monitor your usage: Keep an eye on your conversions, visitors, and connected domains to ensure you’re on the right plan.
3. Take advantage of integrations: Connect Unbounce with your existing marketing tools to streamline your workflow.

Customising Your Landing Pages with Unbounce’s Drag-and-Drop Builder

Getting Started with the Builder

Unbounce’s drag-and-drop builder is designed to be user-friendly, even for beginners. We can start by selecting from over 100 templates, each crafted to be visually appealing and conversion-focused. The templates are displayed as small thumbnails, but clicking on one opens a larger preview. This makes it easy to choose the right design for our needs.

Advanced Customisation Options

Once we’ve picked a template, the real fun begins. The builder allows us to add and customise text, images, call-to-action buttons, forms, and other media elements. We have full control over every detail. For those who want even more flexibility, Unbounce supports custom CSS and JavaScript. This means we can tweak the design to match our brand perfectly.

Tips for Effective Design

Creating an effective landing page isn’t just about looks. Here are some tips to keep in mind:

• Keep it simple: Avoid clutter and focus on a single call to action.
• Use high-quality images: They can make a big difference in how professional your page looks.
• Test different elements: A/B testing can help us find out what works best.

With Unbounce, we can create stunning, high-converting landing pages without needing any coding skills. The drag-and-drop builder makes the process straightforward and enjoyable.

Why Marketers Love Unbounce

Testimonials from Marketers

Marketers from various industries appreciate Unbounce for its ease of use and powerful features. Claire Seymour, a Director of Marketing, says, “Unbounce lets me quickly build campaigns on my own and provides all the insights I need to make informed decisions.” This platform is a game-changer for solo marketers and large teams alike.

Case Studies

Unbounce has proven successful across different sectors. For instance, SaaS businesses can swiftly discover their best-performing lead generation campaigns. E-commerce stores benefit by directing customers to custom landing pages, which have been shown to double conversion rates. Marketing agencies impress clients with audience-specific landing pages and effective A/B testing.

Unique Benefits for Different Industries

Unbounce offers unique advantages tailored to various industries:

• SaaS Businesses: Quickly build and optimise landing pages without needing a developer.
• E-commerce Stores: Increase sales by using custom landing pages instead of standard product pages.
• Marketing Agencies: Deliver better results for clients with targeted landing pages and A/B testing.

Unbounce is great for marketers across all industries and teams of any size, including solo marketers. The platform’s versatility and effectiveness make it a favourite among marketing professionals.

Marketers are head over heels for Unbounce because it makes creating landing pages a breeze. With its user-friendly interface, even beginners can craft professional pages that convert. Want to see how it can boost your campaigns?

Conclusion

In summary, Unbounce stands out as a top choice for creating stunning, high-converting landing pages tailored for SEO and PPC campaigns. Its user-friendly interface and robust A/B testing capabilities make it an invaluable tool for marketers aiming to optimise their campaigns. Whether you’re a small business or a large enterprise, Unbounce provides the flexibility and features needed to drive better results. By leveraging its powerful tools, you can ensure that your landing pages not only attract visitors but also convert them into loyal customers. So, if you’re looking to enhance your digital marketing efforts, Unbounce is definitely worth considering.

Frequently Asked Questions

What is Unbounce?

Unbounce is a tool that helps you create landing pages, pop-ups, and more to boost your marketing efforts.

How does Unbounce help with SEO?

Unbounce offers features like keyword optimisation and mobile-friendly pages to improve your search engine ranking.

Can I use Unbounce for PPC campaigns?

Yes, Unbounce is great for PPC campaigns. It allows you to create specific landing pages and track their performance.

What is A/B testing in Unbounce?

A/B testing lets you compare two versions of a page to see which one performs better. Unbounce makes it easy to set up and analyse these tests.

Is Unbounce suitable for mobile devices?

Absolutely, Unbounce allows you to create mobile-responsive landing pages to ensure a good user experience on all devices.

What is Dynamic Text Replacement?

Dynamic Text Replacement changes the text on your landing page to match the keywords used in a visitor’s search, making the page more relevant to them.

How does Unbounce integrate with other tools?

Unbounce can be connected with various marketing tools like Google Analytics, Mailchimp, and HubSpot to streamline your campaigns.

Is there a free trial for Unbounce?

Yes, Unbounce offers a 14-day free trial so you can explore its features before committing to a plan.