💡 Essential PPC Updates & Insights: August 2025 💡

💡 Essential PPC Updates & Insights: August 2025 💡

👀 Estimated reading time: 2-3 minutes.

Hello PPC Enthusiasts,

As summer winds down and we move into August, our team is seeing a shift in seasonal strategies—some clients are wrapping up their busy periods, while others are gearing up for the autumn push. Here’s the latest news and actionable insights to keep your campaigns sharp.

📰 Essential PPC Updates for Your Campaigns!

#1: Google Launches ‘Branded Searches’ as a New Conversion Metric

Google Ads now lets you track “Branded Searches”—the number of people who search for your brand on Google or YouTube after seeing your ad. This finally gives advertisers a real way to measure upper-funnel impact, especially for display, video, Performance Max, or Demand Gen campaigns.

Learn More 👉

PPC Geeks’ Take: This is a big win for anyone running awareness campaigns. It makes it easier to prove the value of top-of-funnel activity and justify brand-building budgets. Make sure your brand mapping is set up correctly to get accurate data.

#2: Smart Bidding Exploration for tROAS Campaigns Goes Live

Google has rolled out Smart Bidding Exploration for tROAS campaigns. This gives Google’s AI more flexibility to test higher-traffic options while still hitting your ROAS targets, without rebuilding your campaigns or increasing spend.

Learn More 👉

PPC Geeks’ Take: This is a low-risk way to find incremental conversions, especially in competitive markets. We recommend testing it if you’re looking to unlock new growth without extra budget.

#3: Search Term Categories for RSAs

Google is rolling out a new insights tool for Responsive Search Ads (RSAs), grouping queries into intent-based categories for better trend spotting and keyword optimisation.

Learn More 👉

PPC Geeks’ Take: Greater transparency here is overdue. Use these insights to tighten up your ad copy and negative keyword lists—expect more relevant traffic as a result.

📊 PPC Geeks Spotlight: International Expansion Success

We’ve recently helped businesses expand their PPC campaigns internationally, targeting new audiences across Europe and the US. If you’re considering global expansion, our latest case studies break down what works and what to avoid.

Read our latest case studies 👉

🏆 Team News: Summer Team Games in Manchester

July saw us meet up for our summer team games in Manchester. The team headed for fun and games at the Cube, then had a great Greek meal and drinks. It was great to get together and share ideas, and social time.

📌 In Case You Missed It (ICYMI):

• 🎧 Podcast: A Deep Dive Into Offline Conversion Tracking – All Things PPC Podcast Ep10
  Explore why offline conversion tracking matters and how to use it to improve your PPC ROI.
  👉 Listen here
• 🍿 Video: PPC Strategy 101 – Planning for Absolute Beginners
  Chris from PPC Geeks breaks down the fundamentals of PPC strategy, perfect for new marketers or anyone needing a reboot.
  👉 Watch here
• 🗒️ Article: Top Landing Page Best Practices for 2025 to Boost Conversions
  Get actionable tips to improve your landing pages and drive more conversions from your PPC campaigns.
  👉 Read here

Thanks for reading this month’s update! See you in September.

Have a productive month,
The PPC Geeks Team

💡 P.S. Not sure your PPC strategy is up to date? Request a FREE PPC Audit from our experts and make sure you’re ready for the next wave of changes.

👉 Claim Your Free Audit