Skip to content

Need a New PPC Agency ?

Get a free, human review of your Ads performance today.

What is ‘PPC’ in Digital Marketing?


What is ‘PPC’ in Digital Marketing?

PPC or pay-per-click, is a type of digital marketing which involves marketers or marketing managers paying a fee each time one of their ads is clicked. In short, you only pay a fee if your ad is clicked on. PPC in digital marketing is a method of ‘buying’ visits to your website. In addition to also driving visits to your page without paying a predetermined fee.

Furthermore, one of the most popular forms of PPC advertising is search engine marketing. Which lets advertisers pay for ad placement in a search engine’s sponsored links. This works when a potential customer searches for a keyword related to your business or product.

But what exactly is ‘PPC’ in digital marketing? As our resident Google Ads specialist, I thought I’d explain in a bit more detail.

The Benefits of Using PPC in Digital Marketing

PPC has many advantages and benefits that are guaranteed to transform your business, including the below.

  • Optimised PPC is cheap yet has a major impact
  • Ad is displayed on the first results page when someone searches for a related term
  • Increased brand exposure as targeted customers are directed to your website
  • You can run multiple ad campaigns for each keyword
  • Higher click-through rates (CTR), more conversions, and increased sales revenue
  • Provides instant results

Moreover, if PPC is working as it should, the return on ad spend (ROAS) should be high. As a visit to your site is worth more than what you pay for it, which ultimately shows the power PPC in digital marketing holds. However, it’s never that simple.

In order to get the results you crave so desperately, it’s important to pick the right keywords, integrate those keywords into a robust PPC plan, set up bespoke PPC landing pages, and then make sure that everything is optimised for conversions.

PPC in digital marketing is the cornerstone of online advertising. Though to reap its rewards, you need to learn to be patient. Then, if your ads are satisfying users, you can earn yourself a higher profit.

Who Should Use PPC in Digital Marketing?

PPC in digital marketing is ideal for SME businesses as you get to choose how much you want to spend on each keyword. In doing so, your PPC manager can track how much you want to ultimately spend when your ads are displayed further down the line.

Image showing pay per click digital marketing

In short, this guarantees that the money you spend on ads isn’t wasted. As you’re more likely than not to generate revenue through PPC.

Where Do Google Ads Sit in the Digital Marketing Landscape?

Google Ads is the most used platform in PPC digital marketing. Indeed, Google Ads lets you create campaigns that appear on the Google Ad network which includes everything from Google itself to Gmail and YouTube.

Google is the most used search engine in the world, you can look forward to increased impressions and boosted ad revenue. So it’s important to consider a number of factors. Including making sure your keywords are relevant and popular, you have a quality landing page that looks appealing and is optimised, and that your quality score is up to scratch.

How much do we pay Google for PPC? It hinges on the cost per click (CPC) for the keywords you target, which is influenced by factors like keyword competition, sector-specific demand, and the overall quality of your advertisements. This amount can vary widely, with clicks costing anywhere from a mere few pennies to multiple pounds, depending on the strategic choices and market conditions.

PPC Geeks – PPC and Digital Marketing Experts

We pride ourselves on what we achieve for our clients on a daily basis. Be that results or increasing their ROI through the power of PPC and digital marketing. If you want to work with one of the top PPC agencies in the world, then PPC Geeks is the place to be in order to maximise your profits by using PPC and Google Ads.

As we always have your best interests in mind, if you require any help or want to improve your PPC or Google Ads, then why not invest in one of our 100% FREE, completely comprehensive PPC ads audits?



Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Search Blog

Free PPC Audit

Subscribe to our Newsletter


The Voices of Our Success: Your Words, Our Pride

Don't just take our word for it. With over 100+ five-star reviews, we let our work-and our satisfied clients-speak for us.


"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

Read Our 163 Reviews Here

ppc review