Third Party Cookies and Depreciation in Chrome: What You Need to Know

Welcome to our latest blog post, where we dive into the intricacies of Chrome’s depreciation of 3rd party cookies. As digital advertisers, it’s essential to stay informed about these changes and understand how they affect our accounts. In this post, we’ll break down what you need to know in simple terms. Covering when Google plans to stop using third-party cookies, the differences between first-party and third-party cookies, and how these changes affect digital advertisers like you.

Understanding the Basics: What are Cookies?

Before we delve into Chrome’s cookie depreciation, let’s start with the basics. Cookies are small text files stored on users’ devices by websites they visit. They serve various purposes, from remembering login credentials to tracking user activity for advertising purposes.

Chrome’s Depreciation of Third Party Cookies: Timeline

Google announced its plans to phase out third party cookies in Chrome by the end of 2024. This move aims to enhance user privacy and improve browsing experiences. The importance of  these cookies makes this a pivotal change in digital advertising.

First Party vs. Third Party Cookies: What’s the Difference?

First-party cookies are set by the website domain you’re visiting. They are typically used for site functionality and user experience customisation. Whereas, third-party cookies are set by domains other than the one the user is visiting and are used for tracking and advertising purposes.

Adapting to Change: How Digital Advertisers Can Respond

As Google phases out these cookies, digital advertisers must adapt to reach their target audiences effectively. This may involve focusing more on first-party data collection. Or implementing alternative tracking methods like Enhanced Conversions for web. And finally, exploring privacy-safe targeting options such as Google Consent Mode.

Next Week: Enhancing First-Party Data Collection Efforts

In next week’s blog, we’ll delve into strategies for enhancing your first-party data collection efforts to prepare for the ‘Cookieless Future.

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