Skip to content

Need a New PPC Agency ?

Get a free, human review of your Ads performance today.

Third Party Cookies and Depreciation in Chrome: What You Need to Know

single-post-top-banner

Welcome to our latest blog post, where we dive into the intricacies of Chrome’s depreciation of 3rd party cookies. As digital advertisers, it’s essential to stay informed about these changes and understand how they affect our accounts. In this post, we’ll break down what you need to know in simple terms. Covering when Google plans to stop using third-party cookies, the differences between first-party and third-party cookies, and how these changes affect digital advertisers like you.

Understanding the Basics: What are Cookies?

Before we delve into Chrome’s cookie depreciation, let’s start with the basics. Cookies are small text files stored on users’ devices by websites they visit. They serve various purposes, from remembering login credentials to tracking user activity for advertising purposes.

Chrome’s Depreciation of Third Party Cookies: Timeline

Google announced its plans to phase out third party cookies in Chrome by the end of 2024. This move aims to enhance user privacy and improve browsing experiences. The importance of  these cookies makes this a pivotal change in digital advertising.

First Party vs. Third Party Cookies: What’s the Difference?

First-party cookies are set by the website domain you’re visiting. They are typically used for site functionality and user experience customisation. Whereas, third-party cookies are set by domains other than the one the user is visiting and are used for tracking and advertising purposes.

Adapting to Change: How Digital Advertisers Can Respond

As Google phases out these cookies, digital advertisers must adapt to reach their target audiences effectively. This may involve focusing more on first-party data collection. Or implementing alternative tracking methods like Enhanced Conversions for web. And finally, exploring privacy-safe targeting options such as Google Consent Mode.

Next Week: Enhancing First-Party Data Collection Efforts

In next week’s blog, we’ll delve into strategies for enhancing your first-party data collection efforts to prepare for the ‘Cookieless Future.

At PPC Geeks, we offer an unmissable 100% free Google Ads audit, availability is limited so book your FREE PPC review today. Find out how your Ads account stacks up against the best in the business!

Author

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

Search Blog

Free PPC Audit

Subscribe to our Newsletter

chat-star-icon

The Voices of Our Success: Your Words, Our Pride

Don't just take our word for it. With over 100+ five-star reviews, we let our work-and our satisfied clients-speak for us.

circle-star-icon

"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

Read Our 166 Reviews Here

ppc review