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PPC Geeks Blog: Insights, Updates, and Expert Advice in the World of PPC Marketing

Welcome to the PPC Geeks Blog – your ultimate destination for staying up-to-date with everything happening in the dynamic world of PPC and digital marketing. Here, you'll find invaluable resources, actionable tips, and behind-the-scenes insights from one of the leading PPC agencies in the UK.

Whether you’re looking for the latest updates on major PPC platforms, expert guidance on optimising your campaigns or inspiring success stories from our clients, our blog is packed with content designed to help your business thrive.

What Can You Expect from the PPC Geeks Blog?

  • Cutting-Edge Industry News: Stay ahead of the curve with updates on Google Ads, Microsoft Ads, and social media ad platforms.
  • Proven Strategies: Learn actionable tips and tricks to improve your ROI and optimise your digital advertising campaigns.
  • Client Success Stories: Discover how our tailored approaches have transformed businesses, helping them scale and achieve their goals.
  • Team Insights: Meet the PPC Geeks team, get to know the experts behind the success, and learn from their extensive experience.
  • Free Resources: Access guides, templates, and audit insights that can help you take your PPC marketing to the next level.
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Team collaborating on PPC strategies in a modern office.

Discover the Top PPC Ad Agencies UK: Your Guide to the Best PPC Agencies for 2025

Finding the right PPC agency can feel like searching for a needle in a haystack, especially with so many options available in the UK. This guide aims to help you identify the top PPC ad agencies in the UK for 2025, making it easier for you to choose a partner that truly understands your needs.…

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Google Ads Check Up: Step 2 – Audiences and Performance

Google Ads Check Up 2: Now that you’ve completed step one, you’ll already be familiar with the basics of your Google Ads account.
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June 15, 2018

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

PPC Geeks Blog - AdWords Checkup Step 1

Google Ads Check Up: Step 1 – The Basics

Google Ads Check Up 1: If you’re taking on a new account or just battling inertia, a G-Ads account check up should always be on the cards.
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June 14, 2018

Sarah Stott

Sarah has a varied background with a degree in Politics, and significant experience in high level events management. This managerial experience transfer well to her role for the last 5 years in the Digital Marketing space.

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10 Ways to Improve your Google Ads Quality Score

Whether you’re brand new to Google Ads or you’ve been running multiple accounts for a while, Quality Score is always going to be a priority. It strikes fear into the hearts of some. ? And confusion into the minds of others. ? But what is it, why does it matter and, most importantly, how can you improve…
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June 12, 2018

Ollie and Poppy Martins

We have spent many years learning a deeper understanding of digital marketing and biscuit hustling. Our main focus these days is making sure that we know exactly where the treat jar is located.

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Google AdWords Cost: How Much Will it Cost You?

Google AdWords Cost: So you’re thinking about setting up an AdWords account but you’re not sure how much it’s all going to cost?
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April 17, 2018

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

The PPC Geeks PPC Management Blog

What are Custom Intent Audiences in Google Ads?

At the tail end of 2017, Google added Custom Intent Audiences to Google Ads. Haven’t heard of them yet? You’re not the only one. What are custom intent audiences? Customer intent audiences are a feature for the Google Display Network. The idea behind it is for you to target people who want to by your…
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April 17, 2018

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

The PPC Geeks PPC Management Blog

Google Ads Keyword Types: After Exact Match, Which Match Type Should I Use?

Google Ads keyword types: When a searcher clicks on your ad when they’ve searched exactly what you wanted, of course you have an upper hand!
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April 17, 2018

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

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SEO vs. PPC – Which is Best for your Business?

SEO vs PPC? Which is Best for your Business? Where PPC results are almost instant, Search Engine Optimization will take many months!
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April 17, 2018

Sarah Stott

Sarah has a varied background with a degree in Politics, and significant experience in high level events management. This managerial experience transfer well to her role for the last 5 years in the Digital Marketing space.

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How to Increase Calls from Google Ads – Does My Business Need Calls?

Increase Calls from Google Ads: Follow our helpful guide and you will have your phone ringing before you know it! From the PPC Geeks
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April 17, 2018

Ollie and Poppy Martins

We have spent many years learning a deeper understanding of digital marketing and biscuit hustling. Our main focus these days is making sure that we know exactly where the treat jar is located.

The PPC Geeks PPC Management Blog

How to Write Calls to Action (CTAs) for Google Ads

Reviewing your Google Ads calls to action or adding in some news ones? Good move. Effective calls to action (CTAs) are an essential part of any marketer’s toolkit. What is a CTA? A lot of people think of a CTA as the button or key action on your landing page. After all, effective CTAs are…
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April 17, 2018

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

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Using Remarketing Lists for Search Ads (RLSA): Everything You Need to Know

Remarketing Lists for Search Ads: Are you looking to up your Google Ads game? It’s been available for ages but still rarely used.
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April 17, 2018

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

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