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PPC Geeks Blog: Insights, Updates, and Expert Advice in the World of PPC Marketing

Welcome to the PPC Geeks Blog – your ultimate destination for staying up-to-date with everything happening in the dynamic world of PPC and digital marketing. Here, you'll find invaluable resources, actionable tips, and behind-the-scenes insights from one of the leading PPC agencies in the UK.

Whether you’re looking for the latest updates on major PPC platforms, expert guidance on optimising your campaigns or inspiring success stories from our clients, our blog is packed with content designed to help your business thrive.

What Can You Expect from the PPC Geeks Blog?

  • Cutting-Edge Industry News: Stay ahead of the curve with updates on Google Ads, Microsoft Ads, and social media ad platforms.
  • Proven Strategies: Learn actionable tips and tricks to improve your ROI and optimise your digital advertising campaigns.
  • Client Success Stories: Discover how our tailored approaches have transformed businesses, helping them scale and achieve their goals.
  • Team Insights: Meet the PPC Geeks team, get to know the experts behind the success, and learn from their extensive experience.
  • Free Resources: Access guides, templates, and audit insights that can help you take your PPC marketing to the next level.
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Will You Be Our Next Happy PPC Ads Client?

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Google Unveils AI Max: A Game Changer for Search Campaigns

Google has officially launched AI Max, a new feature for Search campaigns designed to enhance ad targeting and creative capabilities. This beta rollout aims to help advertisers adapt to the evolving landscape of AI-driven search, promising improved performance and greater control over ad placements. Key Takeaways Enhanced Query Matching: AI Max uses advanced AI to…

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PPC Geeks Blog - Outsourcing Advantages & Disadvantages for Business

Outsourcing: Advantages & Disadvantages

Reducing costs and increasing productivity are goals for any successful business. Outsourcing could help you do both!
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September 10, 2018

Ollie and Poppy Martins

We have spent many years learning a deeper understanding of digital marketing and biscuit hustling. Our main focus these days is making sure that we know exactly where the treat jar is located.

PPC Geeks Blog - AdWords Match Types Explaining Exact, Broad and Phrase Match

Google Ads Match Types: Explaining Exact, Broad and Phrase Match

Learn Google Ads Match Types: Fully Explaining Exact Match, Phrase Match and Broad Match Types. Get it right and the ROI can be incredible.
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September 7, 2018

Sarah Stott

Sarah has a varied background with a degree in Politics, and significant experience in high level events management. This managerial experience transfer well to her role for the last 5 years in the Digital Marketing space.

PPC Geeks Blog - Build the Perfect PPC Landing Page Best Practice & Examples

Build the Perfect PPC Landing Page: Best Practice & Examples

How To Build the Perfect Google Ads PPC Landing Page: Best Practice and Examples No matter how big your PPC budget, and no matter how clever your keyword and bidding strategy is, and no matter how beautifully written and relevant your ads are, if you’re not sending users to good landing pages you might as…
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August 31, 2018

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

PPC Geeks Blog - 10 Essential Metrics You Need to be Tracking

PPC Audit – 10 Essential Metrics You Need to be Tracking

One of the major benefits of PPC is how easy it makes it to track your essential metrics. The problem is, there's so much you can track...
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August 24, 2018

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

PPC Geeks Blog - Benefits of PPC Advertising

18 Immediate Benefits of PPC Advertising

18 Immediate Benefits of Google Ads PPC Advertising: PPC Geeks How long does it take for Google Ads to work? PPC is an essential part of any good digital marketing strategy. Sure, many businesses think they can get by without it, but they’re missing out. There are so many benefits of PPC that, from almost…
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August 17, 2018

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

How to Use AdWords to Promote and Inform Branded Content (2)

How to Use Google Ads to Promote and Inform Branded Content

Promote branded content: this can take many forms online & offline. If you’re able to create content then it can be a great strategy.
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August 13, 2018

Ollie and Poppy Martins

We have spent many years learning a deeper understanding of digital marketing and biscuit hustling. Our main focus these days is making sure that we know exactly where the treat jar is located.

PPC Geeks Blog - What’s New in Google AdWords

What’s New in Google Ads? What You Might Have Missed

Google ads latest changes: If you’re struggling to keep up with Google Ad's latest changes, this post is for you.
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August 3, 2018

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

PPC Geeks Blog - AdWords vs AdWords Express

Google Ads vs Google Ads Express: What You Need to Know

Google Ads vs Google Ads Express: So, you've decided to enter the world of PPC advertising. Congratulations! You're going to enjoy this.
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August 2, 2018

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

The Future of Google AdWords

The Future of Google Ads – What We’ve Got to Look Forward To

Future of Google Ads: Google is always working on improving. There’s always new features to find out about, catch up on and take advantage of.
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August 1, 2018

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

PPC Geeks Blog - CPC Calculations

CPC Calculations: How to Calculate Your Max CPC

CPC Calculations: The beauty of Google Ads is control. In digital marketing it is rare to have so much control as you do in the world of PPC.
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July 6, 2018

Sarah Stott

Sarah has a varied background with a degree in Politics, and significant experience in high level events management. This managerial experience transfer well to her role for the last 5 years in the Digital Marketing space.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

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