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PPC Blog

Welcome to the PPC Geeks Blog! Here you will be able to find all of the amazing things we are doing for our clients in the PPC space.

From new and exciting updates on the major PPC platforms, through to new team members joining us and regular updates on all things you would expect from one of the world-leading Google ads agencies!

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Will Your Brand be our next happy Pay per Click Ads client ?

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See all our blog posts

New Dimensions & Metrics for GA4

Google Analytics 4 audience builder has gained new dimensions & metrics. Here's all you need to know in its pursuit of analytical perfection.
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June 21, 2023

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

How The Instagram Algorithm Can Work For You

It’s important to know how to use the Instagram algorithm to your advantage to grow your reach, ROI, and status on the platform
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June 17, 2023

Mark Lee

I have been working on PPC accounts for many years within agency environments so I love the thrill of getting to know new businesses, both big and small. I get a kick out of analysing data and methodically improving every aspect of an ad campaign, I love nothing more than making clients happy.

How to Increase Your ROAS with Performance Max

With the transition to Performance Max almost complete, know how to increase your ROAS by implementing the upgrade to Performance Max.
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June 16, 2023

Rory Bettany

Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

New UET Insights for Microsoft Advertising

Microsoft has announced the introduction of UET Insights. What should you expect from Microsoft’s latest feature
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June 16, 2023

Helen Gallagher

Helen has a background in copywriting, SEO and paid search. Has a broad range of experience across travel marketing, e-commerce and B2B. Started off working on the Buzz! video games.

A Day of Adventure and Team Building: PPC Geeks’ Edinburgh Meetup

PPC Geeks recently held an exciting team meetup at the picturesque city of Edinburgh, famous for its history and stunning architecture
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June 8, 2023

Paul Zanelli

Paul is a seasoned marketing professional and a member of the Chartered Institute of Marketing. He specialises in crafting, developing and enhancing strategies that elevate online customer experiences, ensuring optimal results.

The Next Stage for Google Merchant Centre

Google has confirmed that by 2024, Google Merchant Centre will be replaced by Merchant Centre Next. But, what will this entail?
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June 2, 2023

Rory Bettany

Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

PPC Geeks Awarded Great Place to Work and Joins Mindful Employer Charter

PPC Geeks is pleased to announce that it has been recognised as both a Mindful Employer and Great Place to Work
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May 31, 2023

Paul Zanelli

Paul is a seasoned marketing professional and a member of the Chartered Institute of Marketing. He specialises in crafting, developing and enhancing strategies that elevate online customer experiences, ensuring optimal results.

4 Key Features of Generative AI

Google has developed a new way to search the internet. But what exactly is generative AI and what are its key features?
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May 26, 2023

Helen Gallagher

Helen has a background in copywriting, SEO and paid search. Has a broad range of experience across travel marketing, e-commerce and B2B. Started off working on the Buzz! video games.

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Partner with us and experience the PPC Geeks difference. We put you, the client, at the centre of all we do. We are client first, and client focused. We are your partner in success, and our testimonials speak for themselves.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

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