3. Overall PPC Audit Score -

Our PPC Experts will assign your account a score out of 100 and will show you simply if what you are doing can be improved upon or not. Most companies are unknowingly spending money on areas of their PPC accounts that if data-backed decisions were made the accounts outcomes would look much better. This simple score out of 100 will be evaluated on what has been found on the audit and help guide you on if you are doing well or if you would benefit from extra help to get you where you want to be in terms of ROI and KPIs.

4. Top Line 12 Month Figures -

This is the summary over the longer term of the account. Our PPC Geeks will evaluate the account on top-level KPI metrics, performance and results. Is the account improving or being beaten to the punch over the long term? 12 months can be a long time for a business and with many internal and external factors could be contributing to the outcomes. Our PPC Experts will report on the overall trends and help guide you on how the account has been performing.

5. Top Line 30 Days Pay Per Click Figures -

Our PPC Experts will lift the lid and show you here the top-level details on the most recent performance highlighting any issues or missed KPIs (Key Performance Indicators). This is essential to see how the account has been performing on the most recent time period - have results taken a turn for the worst or inactivity strangling your progress? How much testing has been going on? As with almost everything in life - the harder you work on something the better it will be - and - PPC is no exception. There does need to be constant data-backed optimisations made, with lots of testing to make sure your account is constantly evolving. See our case studies for just some of the amazing results we get for our clients.

6. Account Structure & Naming Conventions -

This might be overlooked by many - but careful planning on the structure and naming conventions on your PPC account will not only helo you and your team working on the account but also get you better results as you will bale to move around the account quicker. Allowing you and or your team to action data-backed decisions quicker. You will be able to bring or take away products much faster and build your account for success. How well 'thought out' and 'planned' are the specific elements within the account? Our team of PPC Experts will evaluate this and report back.

7. Conversion Tracking (Pixels, Remarketing, GTM, Firebase & More)-

Your PPC account will only ever be as good as the data it can collect and report back on. Unfortunately, we audit many accounts where conversion tracking is not set up correctly. This is a very costly mistake with lots of wasted budget because you can't see accurately what is and isn't working on your account. Is your conversion tracking set up correctly? Our PPC and Tracking Experts will lift the lid and see if everything looks good or not.

8. Target Audiences & Placements -

Are you making the most of the many Placements and Audience types available on PPC Accounts these days? Choosing and executing the correct targeting will have a dramatic influence on the results you get. With a mind-blowing array of options these days our PPC Geeks will evaluate your performance in this area. Does the data collected in your PPC account support the chosen targeting within the campaigns, ad groups, and account you are running? Are you putting money where you will reap the greatest returns?

9. Deep Dives into The Highest Spending Campaigns -

Usually, most accounts will have some 'top-performing' and 'spending' elements and campaigns. Here we get to 'lift the bonnet' of the account and see in greater detail what is and isn't working at the 'nuts and bolts' level to give you valuable and actionable insights into how you can improve your bottom line. Often we find that some areas that are spending the most are in need of optimisation and these improvements will have a very positive impact on your bottom line.

10. Keyword and Adverts Quality Score-

Most PPC platforms now score your keywords and ads. This means that improvements can direct impact on how much each click costs you. How much time has been spent on improving your Quality Scores? Has your team been testing and improving your QS on elements such as your keywords, ads, Videos, Images, Carrousels, Shopping ads? Improving and working through a structured improvement plan can and will directly improve your results the ROI (return on investment) your account can achieve.

11. Main KPIs Overview -

How well is your team performing against the KPIs set by your business? There can be many hurdles and excuses as to why your team is or isn't performing inline or overachieving on your set KPIs. Here we look to see how your account is performing against the set KPIs. This section will detail the areas for improvement Vs the KPIs set for the account and give you the 'clear plan of action' you need to improve the results you get from your Pay Per Click Ads account.

12. Concluding Comments -

This section is for all levels of experience and will clearly summarise the details and any specific comments from our Pay Per Click Ads PPC Geeks.

We recommend after your 100% Free Pay Per Click Ads Audit you should book in for your Business Specific Success Strategy (BSSS) that will road map out for you the next steps to gain success on Pay Per Click Ads and set the business-led specific KPIs - we create these for all of our clients.