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Talk home calling cards

Talk Home Calling Cards - Sales Up 81%

Google Ads Search & Display 

The Brief:

Communication is a global affair, with thousands of international phone calls made every day from the UK. With multiple ways to make an international call, paid calling cards are still very popular and attract a huge demand. Talk Home have been a leader in the paid calling card market for a number of years, but wanted to get better visibility and sales through their Google Ads account.

Being one of the most competitive offerings in the market, Talk Home wanted to make sure they increased revenue month on month, as well as increasing the volume of sign ups to their rechargeable card product, to generate a higher lifetime customer value.

Food Brand NDA


Revenue up


cost per sale down


conversions up


Conversion rate up

"Comment from the client"

“PPC Geeks do their best and are attentive, flexible, always available and hear the client.”

"Comment from PPC Geeks"

Internal quote on results: As well as tasking us with improving the account, the client also wanted us to drive month on month revenue growth, which is no easy task!

In the first 3 months, we achieved consistent revenue growth, nearly doubling their income vs the previous 3 months.

In addition to this, we made sure their monthly spend was far more efficient, seeing a significant reduction in their cost per sale.

With sales up 81% and the cost per sale down 15%, its clear we made a significant impact to results and ensured Talk Home were able to grow their Google Ads presence.

Revenue up: 81%

Conversions up: 21%

Cost per sale down: 15%

Conversion rate up: 221%

Company Bio:

Talk Home Calling Cards are an international calling card supplier based in the UK, offering low priced calling cards for hundreds of destinations.

Talk Home

How we did it:

Creation of a new display marketing campaign

Focus on their top performing markets

Use of SKAGs for high volume keywords

Tailored bid modifiers based on location demographics

Intelligent competitor advertising

Significant increase in negative keyword usage

"The increase in revenue and attention to detail has been great from PPC Geeks.”

~ Valeria Zhukova, Digital Marketing Manager.

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65% increase in revenue over 6 months
921% Increase in CTR
YoY Conversion Rate increase of 105%
YoY eCommerce Revenue Up 42%
Revenue and Sales up 85%
33% Increase of Conversion Rate
35% decrease in Cost per Conversion
Conversion Rate Increased by 88%
Return on Ad Spend up 241%
107% Lead Increase & Long Term Growth
22% Decrease in Cost Per Lead
Revenue up 135%
CPAs 57% Below Target
Lead volume up 203%
142% Increase in Conversions
81% Increase in Revenue
Cost Per Lead down 44%
Conversions Up 471% Year Over Year
Return On Ad Spend up 3,197%
71% Increase In Sales
Conversions up 993%
215% Conversion Increase
ROAS up 57% and CPA down 40%
Conversion Rate Up 251%
500% Rise in Conversions
Conversion Rate Up 251.31%
83% Increase in Revenue
14.67% Reduction in Cost Per Conversion
Sales Increased 61.62%
109% ROI increase within the first 90 days
Cut Wasted Ad Spend by £7,000 per Month
Impression share up 80%
Lead Volume Up 266%
96% increase in Conversion Rate
Increased Conversions by 331%
58% Conversion Rate Increase

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