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Talk home calling cards

PPC Success Stories

Talk Home Calling Cards - Sales Up 81%

Communication is a global affair, with thousands of international phone calls made every day from the UK. With multiple ways to make an international call, paid calling cards are still very popular and attract a huge demand. Talk Home have been a leader in the paid calling card market for a number of years, but wanted to get better visibility and sales through their Google Ads account.

Being one of the most competitive offerings in the market, Talk Home wanted to make sure they increased revenue month on month, as well as increasing the volume of sign ups to their rechargeable card product, to generate a higher lifetime customer value.

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"PPC Geeks have been instrumental in allowing us to meet those goals"

"The increase in revenue and attention to detail has been great from PPC Geeks."

~ Valeria Zhukova, Digital Marketing Manager.

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The Challenge

Being one of the most competitive offerings in the market

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The Impact

Talk Home have been a leader in the paid calling card market for a number of years, but wanted to get better visibility and sales through their Google Ads account.

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The Outcome

As well as tasking us with improving the account, the client also wanted us to drive month on month revenue growth, which is no easy task!

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The Brief

The Brief:

Communication is a global affair, with thousands of international phone calls made every day from the UK. With multiple ways to make an international call, paid calling cards are still very popular and attract a huge demand. Talk Home have been a leader in the paid calling card market for a number of years, but wanted to get better visibility and sales through their Google Ads account.

Being one of the most competitive offerings in the market, Talk Home wanted to make sure they increased revenue month on month, as well as increasing the volume of sign ups to their rechargeable card product, to generate a higher lifetime customer value.

talk home calling

The Results

Short-Term Results:

Revenue up
Cost per sale down

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81%

Revenue up

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15%

Cost per sale down

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21%

Conversions up

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221%

Conversion rate up

Long-Term Results:

Conversions up
Conversion rate up

How We Did It

How We Did It:

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Creation of a new display marketing campaign

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Focus on their top performing markets

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Use of SKAGs for high volume keywords

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Tailored bid modifiers based on location demographics

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Intelligent competitor advertising

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Significant increase in negative keyword usage

The Journey to Success

Talk Home Calling:

"PPC Geeks do their best and are attentive, flexible, always available and hear the client."

About Talk Home Calling

About Talk Home Calling:

Talk Home Calling Cards are an international calling card supplier based in the UK, offering low priced calling cards for hundreds of destinations.
Talk Home Calling

Quotes from the Client

Quotes from the Client:

"The increase in revenue and attention to detail has been great from PPC Geeks."

~ Valeria Zhukova, Digital Marketing Manager.

About Talk Home Calling

Talk Home Calling Cards are an international calling card supplier based in the UK, offering low priced calling cards for hundreds of destinations.

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Quotes from
Talk Home

"The increase in revenue and attention to detail has been great from PPC Geeks."

~ Valeria Zhukova, Digital Marketing Manager.

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Quotes from
PPC Geeks

Internal quote on results: As well as tasking us with improving the account, the client also wanted us to drive month on month revenue growth, which is no easy task!
In the first 3 months, we achieved consistent revenue growth, nearly doubling their income vs the previous 3 months.

In addition to this, we made sure their monthly spend was far more efficient, seeing a significant reduction in their cost per sale.

With sales up 81% and the cost per sale down 15%, its clear we made a significant impact to results and ensured Talk Home were able to grow their Google Ads presence.

- PPC Geeks Team

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