KLC – School of Design: Return on Ad Spend up 673%
PPC Success Stories
"Increased Conversions Year on Year"
Welcome to the PPC Geeks KLC case study, where we delve into real success stories that inspire busy brand owners and digital marketing managers. In this case study, we uncover the remarkable journey of KLC, a brand that achieved extraordinary results through strategic PPC advertising.
From increased website traffic to phenomenal conversion rates, KLC's success story demonstrates the transformative power of well run PPC campaigns.
Join us as we dissect their strategies and uncover hidden gems that can revolutionise your own digital marketing initiatives. Let's write your own success story together!
"PPC Geeks have been instrumental in allowing us to meet those goals"
"The increase in conversions is great to see...my Course Advisor is straining to handle it all....thanks for all your help!"
Stewart Smith - Marketing Director
The Challenge
KLC School of Design wanted to see their conversion rate improve and to only spend budget in areas that would have a positive impact on their business.
The Impact
Our PPC Experts were able to show great improvements in just the first quarter on management. We have now been working with KLC for many years.
The Outcome
Since taking over the account, the client's conversions have increased every quarter and every year.
- 60% spend reduction
- 927% increase in quality conversions
- 673% increase in ROAS
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The Brief
The Brief:
At KLC, they put their students at the heart of everything they do. They have an ingrained culture of caring applied to how they teach and they encourage students to reflect on how they as designers can impact the environment, communities and each other. These core values have helped KLC establish itself as one of the go-to specialist companies in the sector.
The Results
Short-Term Results:
Our PPC Experts were able to show great improvements in just the first quarter on management with Spend Reduced by 60%, Quality Conversions increasing a mind-blowing 927% and ROAS (return on ad spend) jumping 673%.
927%
QUALITY CONVERSIONS
669%
ROAS JUMP
914.75%
CTR INCREASE
92.37%
REDUCED CPA
Long-Term Results:
Since taking over the account the client's conversions have increased every quarter and every year.
How We Did It
How We Did It:
Granular course led campaign expansion
Dedicated campaign level remarking and RLSAs
Ad copy experiments
Landing page and CRO guidance
Ongoing ROAS focused granular optimisations (demographics/TOD/DOW/GEO etc)
SKAGs (Single keyword ad groups)
The Journey to Success
KLC School of Design
The longest journey starts with the first step and your brand's success is no different. This is why we start every conversation by auditing your accounts. This allows us to work out if we can help you reach your brand's goals. Our audits are free and you are under no obligation to use us to fix any issues we might find. We believe in your success.
About KLC School
About KLC School of Design
At KLC, they put their students at the heart of everything they do. They have an ingrained culture of caring applied to how they teach and they encourage students to reflect on how they as designers can impact the environment, communities and each other. These core values have helped KLC establish itself as one of the go-to specialist companies in the sector.
Their courses are innovative but career-focused and firmly grounded within the industry, cultivating their students' creativity.
They promote collaboration, experimentation and fearless exploration to the point that their graduates become sought after employees and professional designers who will continue to push the industry forward in the ever-changing professional landscape.
Quotes from the Client
Quotes from the Client:
"The increase in conversions is great to see...my Course Advisor is straining to handle it all....thanks for all your help!"
~ Stewart Smith - Marketing Director
About KLC School of Design
At KLC, they put their students at the heart of everything they do. They have an ingrained culture of caring applied to how they teach and they encourage students to reflect on how they as designers can impact the environment, communities and each other. These core values have helped KLC establish itself as one of the go-to specialist companies in the sector.
Their courses are innovative but career-focused and firmly grounded within the industry, cultivating their students' creativity.
They promote collaboration, experimentation and fearless exploration to the point that their graduates become sought after employees and professional designers who will continue to push the industry forward in the ever-changing professional landscape.
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Quotes from
KLC School of Design
"The increase in conversions is great to see...my Course Advisor is straining to handle it all....thanks for all your help!"
Stewart Smith - Marketing Director
Quotes from
PPC Geeks
"For our clients, it is important to implement the most efficient structure for the account and follow disciplined processors for managing campaigns and make improvements in light of the results."
- PPC Geeks Team
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I've been really impressed with the project management throughout.
We have good regular updates and useful discussions around experiments we can try next to keep the momentum or deal with challenges when they come up. There has been a good foundation of honesty since we started, which has made this feel like a real team effort.
