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Leonard Dews

PPC Success Stories

Leonard Dews: Conversions Up 200%

Leonard Dews is one of the oldest jewellers in the North West of England, with over 140 years of experience. They are known for their dealings in fine jewellery and world-renowned watches.

Leonard Dews started working with PPC Geeks to get more out of their underperforming Google Ads account, with the particular aims of lowering CPA, advertising more of their product range and increasing revenue.

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"PPC Geeks have been instrumental in allowing us to meet those goals"

"We have really enjoyed working with PPC Geeks and have seen some excellent results in the first three months. Most impressively, we have seen that our CPA has come down by 46%! Thanks so much for all your help!"

~ Gabrielle McNamara - General Manager

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The Challenge

Leonard Dews is one of the oldest jewellers in the North West of England, with over 140 years of experience.

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The Impact

Leonard Dews started working with PPC Geeks to get more out of their underperforming Google Ads account, with the particular aims of lowering CPA, advertising more of their product range and increasing revenue.

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The Outcome

  • CPA Down: 46%
  • Conversions Up: 200%
  • Revenue Up: 83%
  • CPC Down: 36%

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The Brief

The Brief:

Leonard Dews is a synonym for high-quality jewellery and watches. The business has been going from strength to strength, enabling them to house and sell some of the finest timepieces and gems in the country. Their team of gemologists and horologists are constantly learning and training to ensure that their expertise matches the beautiful products on sale.
Leonard Dews

The Results

Short-Term Results:

CPA DOWN
REVENUE UP

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46%

CPA DOWN

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83%

REVENUE UP

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200%

CONVERSIONS UP

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36%

CPC DOWN

Long-Term Results:

CONVERSIONS UP
CPC DOWN

How We Did It

How We Did It:

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Added a raft of negative keywords to weed out unnecessary clicks and expenditure

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Utilised data-driven bidding strategies

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Liaised closely with the client to identify growth opportunities

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Assigned budget to the best performing campaigns and increased budget when the data suggested it was the right thing to do

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Created new ads that took users directly to the product page they wanted to visit

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Added a whole range of new exact match keywords, including model numbers

The Journey to Success

Leonard Dews:

"We have really enjoyed working with PPC Geeks and have seen some excellent results in the first three months. Most impressively, we have seen that our CPA has come down by 46%! Thanks so much for all your help!"

About Leonard Dews

About Leonard Dews:

  Leonard Dews is a synonym for high-quality jewellery and watches. The business has been going from strength to strength, enabling them to house and sell some of the finest timepieces and gems in the country. Their team of gemologists and horologists are constantly learning and training to ensure that their expertise matches the beautiful products on sale.  
Leonard Dews

Quotes from the Client

Quotes from the Client:

"We have really enjoyed working with PPC Geeks and have seen some excellent results in the first three months. Most impressively, we have seen that our CPA has come down by 46%! Thanks so much for all your help!"
~ Gabrielle McNamara - General Manager

About Leonard Dews

Leonard Dews is a synonym for high-quality jewellery and watches. The business has been going from strength to strength, enabling them to house and sell some of the finest timepieces and gems in the country. Their team of gemologists and horologists are constantly learning and training to ensure that their expertise matches the beautiful products on sale.

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Quotes from
Leonard Dews

"We have really enjoyed working with PPC Geeks and have seen some excellent results in the first three months. Most impressively, we have seen that our CPA has come down by 46%! Thanks so much for all your help!"

~ Gabrielle McNamara - General Manager

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Quotes from
PPC Geeks

"When taking over the account, we identified a number of opportunities to improve performance - some quick wins and some more longer-term optimisations. These have come together to enable the client to increase their advertising budget, knowing that the results will follow. The account is currently providing more Conversions than ever before with a 46% reduction in CPA"

- PPC Geeks Team

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