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Leonard Dews

Leonard Dews: Conversions Up 200%

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The Brief:

Leonard Dews is one of the oldest jewellers in the North West of England, with over 140 years of experience. They are known for their dealings in fine jewellery and world-renowned watches.

Leonard Dews started working with PPC Geeks to get more out of their underperforming Google Ads account, with the particular aims of lowering CPA, advertising more of their product range and increasing revenue.

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“We have really enjoyed working with PPC Geeks and have seen some excellent results in the first three months. Most impressively, we have seen that our CPA has come down by 46%! Thanks so much for all your help!”

"When taking over the account, we identified a number of opportunities to improve performance - some quick wins and some more longer-term optimisations. These have come together to enable the client to increase their advertising budget, knowing that the results will follow. The account is currently providing more Conversions than ever before with a 46% reduction in CPA "

CPA Down: 46%

Revenue Up: 83%

Conversions Up: 200%

CPC Down: 36%

Company Bio:

Leonard Dews is a synonym for high-quality jewellery and watches. The business has been going from strength to strength, enabling them to house and sell some of the finest timepieces and gems in the country. Their team of gemologists and horologists are constantly learning and training to ensure that their expertise matches the beautiful products on sale.

Leonard Dews

How we did it:

Added a raft of negative keywords to weed out unnecessary clicks and expenditure

Utilised data-driven bidding strategies

Liaised closely with the client to identify growth opportunities

Assigned budget to the best performing campaigns and increased budget when the data suggested it was the right thing to do

Created new ads that took users directly to the product page they wanted to visit

Added a whole range of new exact match keywords, including model numbers

“We have really enjoyed working with PPC Geeks and have seen some excellent results in the first three months. Most impressively, we have seen that our CPA has come down by 46%! Thanks so much for all your help!”

Gabrielle

~ Gabrielle McNamara - General Manager

See More of the PPC Geeks Case Studies

65% increase in revenue over 6 months
921% Increase in CTR
YoY Conversion Rate increase of 105%
YoY eCommerce Revenue Up 42%
Revenue and Sales up 85%
33% Increase of Conversion Rate
35% decrease in Cost per Conversion
Conversion Rate Increased by 88%
Return on Ad Spend up 241%
107% Lead Increase & Long Term Growth
22% Decrease in Cost Per Lead
Revenue up 135%
CPAs 57% Below Target
Lead volume up 203%
142% Increase in Conversions
81% Increase in Revenue
Cost Per Lead down 44%
Conversions Up 471% Year Over Year
Return On Ad Spend up 3,197%
71% Increase In Sales
Conversions up 993%
215% Conversion Increase
ROAS up 57% and CPA down 40%
Conversion Rate Up 251%
500% Rise in Conversions
Conversion Rate Up 251.31%
83% Increase in Revenue
14.67% Reduction in Cost Per Conversion
Sales Increased 61.62%
109% ROI increase within the first 90 days
Cut Wasted Ad Spend by £7,000 per Month
Impression share up 80%
Lead Volume Up 266%
96% increase in Conversion Rate
Increased Conversions by 331%
58% Conversion Rate Increase

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