Leonard Dews
PPC Success Stories
Leonard Dews: Conversions Up 200%
Leonard Dews is one of the oldest jewellers in the North West of England, with over 140 years of experience. They are known for their dealings in fine jewellery and world-renowned watches.
Leonard Dews started working with PPC Geeks to get more out of their underperforming Google Ads account, with the particular aims of lowering CPA, advertising more of their product range and increasing revenue.
"PPC Geeks have been instrumental in allowing us to meet those goals"
"We have really enjoyed working with PPC Geeks and have seen some excellent results in the first three months. Most impressively, we have seen that our CPA has come down by 46%! Thanks so much for all your help!"
~ Gabrielle McNamara - General Manager
The Challenge
Leonard Dews is one of the oldest jewellers in the North West of England, with over 140 years of experience.
The Impact
Leonard Dews started working with PPC Geeks to get more out of their underperforming Google Ads account, with the particular aims of lowering CPA, advertising more of their product range and increasing revenue.
The Outcome
- CPA Down: 46%
- Conversions Up: 200%
- Revenue Up: 83%
- CPC Down: 36%
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The Brief
The Brief:
The Results
Short-Term Results:
CPA DOWN
REVENUE UP
46%
CPA DOWN
83%
REVENUE UP
200%
CONVERSIONS UP
36%
CPC DOWN
Long-Term Results:
CONVERSIONS UP
CPC DOWN
How We Did It
How We Did It:
Added a raft of negative keywords to weed out unnecessary clicks and expenditure
Utilised data-driven bidding strategies
Liaised closely with the client to identify growth opportunities
Assigned budget to the best performing campaigns and increased budget when the data suggested it was the right thing to do
Created new ads that took users directly to the product page they wanted to visit
Added a whole range of new exact match keywords, including model numbers
The Journey to Success
Leonard Dews:
"We have really enjoyed working with PPC Geeks and have seen some excellent results in the first three months. Most impressively, we have seen that our CPA has come down by 46%! Thanks so much for all your help!"
About Leonard Dews
About Leonard Dews:
Quotes from the Client
Quotes from the Client:
"We have really enjoyed working with PPC Geeks and have seen some excellent results in the first three months. Most impressively, we have seen that our CPA has come down by 46%! Thanks so much for all your help!"
~ Gabrielle McNamara - General Manager
About Leonard Dews
Leonard Dews is a synonym for high-quality jewellery and watches. The business has been going from strength to strength, enabling them to house and sell some of the finest timepieces and gems in the country. Their team of gemologists and horologists are constantly learning and training to ensure that their expertise matches the beautiful products on sale.
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Quotes from
Leonard Dews
"We have really enjoyed working with PPC Geeks and have seen some excellent results in the first three months. Most impressively, we have seen that our CPA has come down by 46%! Thanks so much for all your help!"
~ Gabrielle McNamara - General Manager
Quotes from
PPC Geeks
"When taking over the account, we identified a number of opportunities to improve performance - some quick wins and some more longer-term optimisations. These have come together to enable the client to increase their advertising budget, knowing that the results will follow. The account is currently providing more Conversions than ever before with a 46% reduction in CPA"
- PPC Geeks Team
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