PPC Success Stories
Pulse Healthcare: CPL down 44%
We were asked to support a leading healthcare recruitment agency in recruiting more temporary nursing staff across the UK, aiming to reduce the average CPL. Previous ad spend hadn’t hit their internal targets and they wanted to see a greater value for money in a competitive industry.
“PPC Geeks have been instrumental in allowing us to meet those goals”
“PPC Geeks’ work has resulted in more high-quality candidates for the business. We’ve had to recruit more internal staff to deal with the capacity!”
~ Aqib Khan – Marketing Manager
The Challenge
Penketh Group were spending on Google Ads with no conversions or leads coming through the platform.
The Impact
Pulse is a leading UK and international provider of health and social care staffing.
The Outcome
Total conversions up 99% with only a 11% increase in spend.
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The Brief:
Pulse is a leading UK and international provider of health and social care staffing. They place quality candidates into NHS and private sector medical businesses and health trusts, across a wide range of health care professions.
Short-Term Results:
CPL down
Conversion rate up
44%
CPL down
73%
Conversion rate up
99%
Total registrations up
69%
CTR up
Long-Term Results:
Total registrations up
CTR up
How We Did It:
Reduction in wasted spend and removal of irrelevant keywords
Full review and improvement to ad copy
Implementation of data driven bid strategies
Experimentation with broad and focussed keyword groups
Restructure of location bid modifiers
Regular review of internal client needs and requirements
The Pulse Healthcare:
“Total conversions up 99% with only a 11% increase in spend. The target CPL was lowered as a result of a strong first 3 month performance.”
About Pulse Healthcare:
Pulse is a leading UK and international provider of health and social care staffing. They place quality candidates into NHS and private sector medical businesses and health trusts, across a wide range of health care professions.
Quotes from the Client:
“PPC Geeks’ work has resulted in more high-quality candidates for the business. We’ve had to recruit more internal staff to deal with the capacity!”
~ Aqib Khan – Marketing Manager
About Pulse Healthcare
Pulse is a leading UK and international provider of health and social care staffing. They place quality candidates into NHS and private sector medical businesses and health trusts, across a wide range of health care professions.
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Quotes from
Pulse Healthcare
“PPC Geeks’ work has resulted in more high-quality candidates for the business. We’ve had to recruit more internal staff to deal with the capacity!”
~ Aqib Khan – Marketing Manager
Quotes from
PPC Geeks
“PPC Geeks’ work has resulted in more high-quality candidates for the business. They are easily accessible and possess strong communication skills.”
“Total conversions up 99% with only a 11% increase in spend. The target CPL was lowered as a result of a strong first 3 month performance.
– PPC Geeks Team
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