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Pulse Healthcare

PPC Success Stories

Pulse Healthcare: CPL down 44%

We were asked to support a leading healthcare recruitment agency in recruiting more temporary nursing staff across the UK, aiming to reduce the average CPL. Previous ad spend hadn't hit their internal targets and they wanted to see a greater value for money in a competitive industry.

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"PPC Geeks have been instrumental in allowing us to meet those goals"

"PPC Geeks' work has resulted in more high-quality candidates for the business. We've had to recruit more internal staff to deal with the capacity!"

~ Aqib Khan - Marketing Manager

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The Challenge

Previous ad spend hadn't hit their internal targets and they wanted to see a greater value for money in a competitive industry.

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The Impact

Pulse is a leading UK and international provider of health and social care staffing.

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The Outcome

Total conversions up 99% with only a 11% increase in spend.

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The Brief

The Brief:

Pulse is a leading UK and international provider of health and social care staffing. They place quality candidates into NHS and private sector medical businesses and health trusts, across a wide range of health care professions.
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The Results

Short-Term Results:

CPL down
Conversion rate up

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44%

CPL down

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73%

Conversion rate up

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99%

Total registrations up

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69%

CTR up

Long-Term Results:

Total registrations up
CTR up

How We Did It

How We Did It:

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Reduction in wasted spend and removal of irrelevant keywords

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Full review and improvement to ad copy

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Implementation of data driven bid strategies

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Experimentation with broad and focussed keyword groups

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Restructure of location bid modifiers

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Regular review of internal client needs and requirements

The Journey to Success

The Pulse Healthcare:

"Total conversions up 99% with only a 11% increase in spend. The target CPL was lowered as a result of a strong first 3 month performance."

About Pulse Healthcare

About Pulse Healthcare:

Pulse is a leading UK and international provider of health and social care staffing. They place quality candidates into NHS and private sector medical businesses and health trusts, across a wide range of health care professions.
pulse

Quotes from the Client

Quotes from the Client:

"PPC Geeks' work has resulted in more high-quality candidates for the business. We've had to recruit more internal staff to deal with the capacity!"

~ Aqib Khan - Marketing Manager

About Pulse Healthcare

Pulse is a leading UK and international provider of health and social care staffing. They place quality candidates into NHS and private sector medical businesses and health trusts, across a wide range of health care professions.

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Quotes from
Pulse Healthcare

"PPC Geeks' work has resulted in more high-quality candidates for the business. We've had to recruit more internal staff to deal with the capacity!"

~ Aqib Khan - Marketing Manager

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Quotes from
PPC Geeks

"PPC Geeks' work has resulted in more high-quality candidates for the business. They are easily accessible and possess strong communication skills."

"Total conversions up 99% with only a 11% increase in spend. The target CPL was lowered as a result of a strong first 3 month performance."

- PPC Geeks Team

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I've been really impressed with the project management throughout.

We have good regular updates and useful discussions around experiments we can try next to keep the momentum or deal with challenges when they come up. There has been a good foundation of honesty since we started, which has made this feel like a real team effort.

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