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Pulse Healthcare

Pulse Healthcare: CPL down 44%

The Brief:

We were asked to support a leading healthcare recruitment agency in recruiting more temporary nursing staff across the UK, aiming to reduce the average CPL. Previous ad spend hadn’t hit their internal targets and they wanted to see a greater value for money in a competitive industry.

Food Brand NDA


CPL down


Total registrations up


conversion rate up


CTR up

“PPC Geeks’ work has resulted in more high-quality candidates for the business. They are easily accessible and possess strong communication skills.”
“Total conversions up 99% with only a 11% increase in spend. The target CPL was lowered as a result of a strong first 3 month performance.”

CPL down: 44%

Total registrations up: 99%

Conversion rate up: 73%

CTR up: 69%

Company Bio:

Pulse is a leading UK and international provider of health and social care staffing. They place quality candidates into NHS and private sector medical businesses and health trusts, across a wide range of health care professions.

Pulse Healthcare

How we did it

Reduction in wasted spend and removal of irrelevant keywords

Full review and improvement to ad copy

Implementation of data driven bid strategies

Experimentation with broad and focussed keyword groups

Restructure of location bid modifiers

Regular review of internal client needs and requirements

“PPC Geeks’ work has resulted in more high-quality candidates for the business. We’ve had to recruit more internal staff to deal with the capacity!”

~ Aqib Khan - Marketing Manager

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65% increase in revenue over 6 months
921% Increase in CTR
YoY Conversion Rate increase of 105%
YoY eCommerce Revenue Up 42%
Revenue and Sales up 85%
33% Increase of Conversion Rate
35% decrease in Cost per Conversion
Conversion Rate Increased by 88%
Return on Ad Spend up 241%
107% Lead Increase & Long Term Growth
22% Decrease in Cost Per Lead
Revenue up 135%
CPAs 57% Below Target
Lead volume up 203%
142% Increase in Conversions
81% Increase in Revenue
Cost Per Lead down 44%
Conversions Up 471% Year Over Year
Return On Ad Spend up 3,197%
71% Increase In Sales
Conversions up 993%
215% Conversion Increase
ROAS up 57% and CPA down 40%
Conversion Rate Up 251%
500% Rise in Conversions
Conversion Rate Up 251.31%
83% Increase in Revenue
14.67% Reduction in Cost Per Conversion
Sales Increased 61.62%
109% ROI increase within the first 90 days
Cut Wasted Ad Spend by £7,000 per Month
Impression share up 80%
Lead Volume Up 266%
96% increase in Conversion Rate
Increased Conversions by 331%
58% Conversion Rate Increase

Read Our 153 Reviews Here

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