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Natural Nutrients

Natural Nutrients: ROAS up 3,197%

Google Ads (Shopping, Search, Display, Retargeting) 

The Brief:

Liam started selling his first-ever Natural Nutrients product - an unflavoured grass-fed whey protein powder, from the boot of his car following outdoor Bootcamp sessions.

It wasn't long before Liam's car (and spare room) became too cramped for the growing demand and expanding product range, and Natural Nutrients needed its own home. So after a few years as a small side business, Liam set up a new base in Chester-le-Street in County Durham and dedicated himself to his customers full time.

As such Natural Nutrients wanted to further its growth goals with PPC campaigns aligned with increases in sales and revenue. PPC Geeks were pleased to help Natural Nutrients Google Ads campaigns improve dramatically. With Revenue up 5,789% and ROAS up 3,197% year over year. Further improvements to product listings saw the impressions increase by 68% and SIS up 41%. Great results and if you want to see if you could be squeezing out more from your e-commerce stores PPC spend you should speak with one of our PPC Experts today!

Food Brand NDA


Search Impression Share Up


Return on Ad Spend (ROAS) Up


Sales Revenue Up


Impressions Up

Search Impression Share: Up 41% YoY

Return on Ad Spend (ROAS): Up 3,197.87% YoY

Sales Revenue:  Up 5,789.91% YoY

Impressions:  Up 68.95% YoY

The secret to Natural Nutrients continued success is that it is created by Personal Trainer’s and Nutritionists, Natural Nutrients is a market leading supplement brand that customers can trust. Natural Nutrients make cleaner, simpler and more effective products that contain no artificial fillers, bulkers or flavourings – unlike their competitors. Natural Nutrients also guarantee quality and consistency across their entire range.

Natural Nutrients

How we did it:

Granular campaign expansion

SKAGs (Single Keyword Ad Groups)

Dedicated SPAGs (Single Product Ad Groups)

50% traffic split experiments on bidding strategies

Account rebuild in line with company growth goals

Data feed optimisation

Highlighly KPI focused ROAS and CPA build

Dedicated campaign level remarketing and RLSAs

Ongoing ROAS focused granular optimsations (demographics/TOD/DOW/GEO etc)

Continual ad copy A.B testing

Conversion Rate Optimisation (CRO)

See More of the PPC Geeks Case Studies

65% increase in revenue over 6 months
921% Increase in CTR
YoY Conversion Rate increase of 105%
YoY eCommerce Revenue Up 42%
Revenue and Sales up 85%
33% Increase of Conversion Rate
35% decrease in Cost per Conversion
Conversion Rate Increased by 88%
Return on Ad Spend up 241%
107% Lead Increase & Long Term Growth
22% Decrease in Cost Per Lead
Revenue up 135%
CPAs 57% Below Target
Lead volume up 203%
142% Increase in Conversions
81% Increase in Revenue
Cost Per Lead down 44%
Conversions Up 471% Year Over Year
Return On Ad Spend up 3,197%
71% Increase In Sales
Conversions up 993%
215% Conversion Increase
ROAS up 57% and CPA down 40%
Conversion Rate Up 251%
500% Rise in Conversions
Conversion Rate Up 251.31%
83% Increase in Revenue
14.67% Reduction in Cost Per Conversion
Sales Increased 61.62%
109% ROI increase within the first 90 days
Cut Wasted Ad Spend by £7,000 per Month
Impression share up 80%
Lead Volume Up 266%
96% increase in Conversion Rate
Increased Conversions by 331%
58% Conversion Rate Increase

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