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Natural Nutrients: ROAS up 3,197%

Google Ads (Shopping, Search, Display, Retargeting) 

The Brief:

Liam started selling his first-ever Natural Nutrients product - an unflavoured grass-fed whey protein powder, from the boot of his car following outdoor Bootcamp sessions.

It wasn't long before Liam's car (and spare room) became too cramped for the growing demand and expanding product range, and Natural Nutrients needed its own home. So after a few years as a small side business, Liam set up a new base in Chester-le-Street in County Durham and dedicated himself to his customers full time.

As such Natural Nutrients wanted to further its growth goals with PPC campaigns aligned with increases in sales and revenue. PPC Geeks were pleased to help Natural Nutrients Google Ads campaigns improve dramatically. With Revenue up 5,789% and ROAS up 3,197% year over year. Further improvements to product listings saw the impressions increase by 68% and SIS up 41%. Great results and if you want to see if you could be squeezing out more from your e-commerce stores PPC spend you should speak with one of our PPC Experts today!

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Will your company be our next happy PPC client ?

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Search Impression Share Up

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Return on Ad Spend (ROAS) Up

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Sales Revenue Up

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Impressions Up

Search Impression Share: Up 41% YoY

Return on Ad Spend (ROAS): Up 3,197.87% YoY

Sales Revenue:  Up 5,789.91% YoY

Impressions:  Up 68.95% YoY

The secret to Natural Nutrients continued success is that it is created by Personal Trainer’s and Nutritionists, Natural Nutrients is a market leading supplement brand that customers can trust. Natural Nutrients make cleaner, simpler and more effective products that contain no artificial fillers, bulkers or flavourings – unlike their competitors. Natural Nutrients also guarantee quality and consistency across their entire range.

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How we did it:

Granular campaign expansion

SKAGs (Single Keyword Ad Groups)

Dedicated SPAGs (Single Product Ad Groups)

50% traffic split experiments on bidding strategies

Account rebuild in line with company growth goals

Data feed optimisation

Highlighly KPI focused ROAS and CPA build

Dedicated campaign level remarketing and RLSAs

Ongoing ROAS focused granular optimsations (demographics/TOD/DOW/GEO etc)

Continual ad copy A.B testing

Conversion Rate Optimisation (CRO)

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Happy Clients

We have definitely seen massive growth in the sales on our website. PPC Geeks managed to implement advanced campaigns that can enable us to maximize our return on ad spending. We also love their monthly reports, with solid recommendations along with the live dashboard in case we want to check results anytime

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Every campaign they run is built strategically and methodically with a real focus on gathering and acting on data. This has been really refreshing for me as it integrates perfectly with how we run the other parts of our online business.

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