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Pay Per Click (PPC)

Welcome to the PPC Geeks Blog! Here you will be able to find all of the amazing things we are doing for our clients in the PPC space.

From new and exciting updates on the major PPC platforms, through to new team members joining us and regular updates on all things you would expect from one of the world-leading Google ads agencies!

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Pay Per Click (PPC)

TrustPilot Ads: Image showing four hands holding each other - this is to show 'Trust' - if you run PPC ads you want to show your prospects 'social proof' - the best way to do this is to show Trustpilot in your ads

Trustpilot Ads: How & Does TrustPilot Impact Your Ads?

Trustpilot Ads: You Can Lower Each Cost Per Click, Grow Your Click Through Rate & Cons, Whilst Boosting Your ROAS with Trustpilot in Your Ads
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November 16, 2020

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

Image showing Christmas presents - will your company be supplying the presents this year? If you want to be the one who makes sales you need to make sure you follow these 9 top tips for smashing your Christmas Pay Per Click campaigns

9 Tips For A Successful Christmas PPC Campaign 2020

Be SMART This Christmas & Follow Our: 9 Top Tips For A Successful Christmas PPC Campaign in 2020! Happy Christmas From all of the PPC Geeks!
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November 11, 2020

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Conversion Tracking Difference between Google Ads and Analytics - Nov - 2020

Conversion Tracking the Difference between Google Ads and Analytics

It’s important to understand the difference between conversion tracking in Google Ads and Google Analytics. Learn all about it here today!
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November 10, 2020

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

Image showing money burning to signify the ability of Google to spend double your PPC budget each day - if you need help with your Google Ads account the PPC Geeks offer a 100% free Google Ads audit so get yours today - stop google from overspending

How to Stop Google Ads from Overspending Your Budget

Learn effective expert strategies to stop Google Ads from exceeding your budget & tips to manage PPC campaigns efficiently & maximize ROI.
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October 27, 2020

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Image showing a padlock to make reference to Google locking away valuable search data

What Google’s Removal of Keyword Data Means for Businesses

Removal of Keyword Data: This month, Google made a significant change to its keyword data, safe to say that the update has caused a stir!
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October 21, 2020

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Meet the Team

Competitor Brand Term Bidding: To Bid or Not To Bid?

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October 21, 2020

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

Image showing a busy street with adverts all over it - this is to show that you need to make your ads stand out and the best way to do that is to Improve your Ad Relevance

How to Improve Ad Relevance Score

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October 20, 2020

Rory Bettany

Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

Image showing many different brand logos - are you bidding on your brand terms in your PPC marketing? If not you are likely to be missing out on more sales t

Brand Bidding: To Bid or Not To Bid

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October 15, 2020

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

Image showing the Six different types of Google Ads Conversion Attribution Models

Conversion Attribution Models in Google Ads

What are Conversion Attribution Models? A Conversion Attribution Model in Google Ads is a rule, that gives credit for conversions and or sales.
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October 13, 2020

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Image showing lady silhouette with her arm punching the air to show how getting your Digital Marketing Covid-19 Rebound Strategy will help your business

Covid-19 Rebound Strategy – Our 5 Step Free Guide

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October 13, 2020

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

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