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Category: Pay Per Click (PPC)

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Category: Pay Per Click (PPC)

  • Google Ads First-Party Cookie to Go Live Via Your Global Site Tag in Europe

    Google Ads First-Party Cookie to Go Live Via Your Global Site Tag in Europe

    Table of contents Why The Change to Google Ads Cookies? What Does This Mean for the Marketing Industry? Additional Conversion…

  • Understanding Auction Insights

    Understanding Auction Insights

    Table of contents What is an auction insights report? How to Use Data from Auction Insights Drilling down into Auction…

  • Google Ads to Begin Identity Verification

    Google Ads to Begin Identity Verification

    Table of contents How does Google Ads Identity Verification Work? How Does Google Use Your Information? Restricted Content & Advertiser…

  • Google Ads to Phase Out BMM & Expand Phrase Match

    Google Ads to Phase Out BMM & Expand Phrase Match

    Google Ads is Phasing Out Broad Match Modifier Keywords & Expands out the Phrase Match Keywords Reach and Matching Capabilities…

  • Responsive Search Ads: The New Default Google Ad Type

    Responsive Search Ads: The New Default Google Ad Type

    Table of contents What does it mean for advertisers? What are Responsive Search Ads? Best Practices for Responsive Search Ads…

  • Google Ads Exams: Dan Trotter has Passed All Google Ads Exams and is Fully Certified for 2021-2022

    Google Ads Exams: Dan Trotter has Passed All Google Ads Exams and is Fully Certified for 2021-2022

    Table of contents What Does it Mean to be Google Ads Certified? The Importance of Trusting Certified Experts Why Choose…

  • The Difference Between Smart and Semi-auto Google Ads Bidding Strategies

    The Difference Between Smart and Semi-auto Google Ads Bidding Strategies

    Table of contents Target CPA Bidding Target ROAS Bidding Maximising Conversions/ Value Enhanced Cost Per Click Maximise Clicks Other Google…

  • LinkedIn Ads Tutorial: How to Create Your First LinkedIn Campaign

    LinkedIn Ads Tutorial: How to Create Your First LinkedIn Campaign

    Table of contents The types of people you can target Where the ads show Campaign Set-Up & Strategy Audience Targeting…

  • How to Improve Google Shopping Product Data

    How to Improve Google Shopping Product Data

    Table of contents Google Shopping Product Data and Your Customer Journey Make Good Use of High Quality Images Maximise Google…

  • Conversion discrepancies between Google Ads and Google Analytics

    Conversion discrepancies between Google Ads and Google Analytics

    Table of contents Conversion Discrepancies Google Ads and Analytics: Different attribution models Different conversion date/time stamp Different conversion rate Difference…

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