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PPC Geeks Blog: Insights, Updates, and Expert Advice in the World of PPC Marketing

Welcome to the PPC Geeks Blog – your ultimate destination for staying up-to-date with everything happening in the dynamic world of PPC and digital marketing. Here, you'll find invaluable resources, actionable tips, and behind-the-scenes insights from one of the leading PPC agencies in the UK.

Whether you’re looking for the latest updates on major PPC platforms, expert guidance on optimising your campaigns or inspiring success stories from our clients, our blog is packed with content designed to help your business thrive.

What Can You Expect from the PPC Geeks Blog?

  • Cutting-Edge Industry News: Stay ahead of the curve with updates on Google Ads, Microsoft Ads, and social media ad platforms.
  • Proven Strategies: Learn actionable tips and tricks to improve your ROI and optimise your digital advertising campaigns.
  • Client Success Stories: Discover how our tailored approaches have transformed businesses, helping them scale and achieve their goals.
  • Team Insights: Meet the PPC Geeks team, get to know the experts behind the success, and learn from their extensive experience.
  • Free Resources: Access guides, templates, and audit insights that can help you take your PPC marketing to the next level.
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Will You Be Our Next Happy PPC Ads Client?

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Google Agrees to $100 Million Settlement in Long-Running Ad Dispute

Google has reached a significant settlement of $100 million to resolve a class-action lawsuit that accused the tech giant of misleading advertisers regarding the geographic targeting of ads. This lawsuit, which dates back to 2011, highlights ongoing concerns about transparency in digital advertising practices. Key Takeaways Google will pay $100 million to settle claims from…

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The New Apple iOS14 Update and What it Means For Your Facebook Ads

Is Your Business and Strategy Ready For The New Apple iOS14 Update and What Will it Mean For Your Facebook Ads?   From tracking indicators to a very public war between two of the world’s biggest businesses, the Apple iOS14 update has sparked not only a very real conversation about advertising and its handling of…
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April 8, 2021

Mark Pearsall-Hewes

I have enjoyed a varied career from toy testing to teaching in prisons, to working in a record shop & in music television. Whatever I have done, communication has been my core attribute.

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Dynamic Search Ads in Google Ads – The Everything You Need to Know Guide!

Dynamic search ads are a great way to boost traffic, gain new customers and improve your overall campaign results. Mater them today!
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April 7, 2021

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

PPC News March 2021

March 2021 PPC News – PPC Geeks Monthly Updates

PPC News March 2021 = Welcome to the PPC Geeks Monthly Updates for March 2021 - Where You Will Find All of The Top PPC News!
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April 1, 2021

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Understanding Auction Insights

Understanding Auction Insights: Take Advantage Of Our Free All You Need to Know Guide On AI, Learn Reports, Data & Much More Here Today!
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March 24, 2021

Rory Bettany

Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

What Are Conversion Attribution Models in Google Ads

What Are Conversion Attribution Models in Google Ads

Table of contents Conversion Attribution Model: Last-Click Conversion Attribution Model: First-Click Conversion Attribution Model: Linear Conversion Attribution Model: Time Decay Other Conversion Attribution Models What Are Conversion Attribution Models in Google Ads? Learn All About Them Here Today! Depending on what you want to achieve from your Google ads account you will want to set…
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March 19, 2021

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

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Google Ads to Begin Identity Verification

Table of contents How does Google Ads Identity Verification Work? How Does Google Use Your Information? Restricted Content & Advertiser Responsibility Election Advertising Google Ads Identity Verification In an endeavour to ensure a safe, transparent and reliable service, Google is selecting users at random to complete Google Ads identity verification for their Google Ads account.…
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March 17, 2021

Mark Pearsall-Hewes

I have enjoyed a varied career from toy testing to teaching in prisons, to working in a record shop & in music television. Whatever I have done, communication has been my core attribute.

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7 Ways to Make a Great PPC Landing Page

7 Ways to Make a Great PPC Landing Page. Strong landing pages can boost your Google AdWords conversions and take your business to the next level.
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March 16, 2021

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

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Google Ads to Phase Out BMM & Expand Phrase Match

Google Ads is Phasing Out Broad Match Modifier Keywords & Expands out the Phrase Match Keywords Reach and Matching Capabilities   Google Ads has decided to change the keyword match type targeting yet again and has recently started to phase out Broad Match Modifier (BMM) and expand Phrase Match. The change will see Phrase Match…
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March 16, 2021

Mark Pearsall-Hewes

I have enjoyed a varied career from toy testing to teaching in prisons, to working in a record shop & in music television. Whatever I have done, communication has been my core attribute.

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Responsive Search Ads: The New Default Google Ad Type

Responsive Search Ads (RSA's) As You Will Know Are Now The New Default Google Ad Type. We Have Put This Helpful Guide Together For You!
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March 11, 2021

Mark Pearsall-Hewes

I have enjoyed a varied career from toy testing to teaching in prisons, to working in a record shop & in music television. Whatever I have done, communication has been my core attribute.

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Max Jones joins the PPC Geeks team as an Account Manager

Meet Max Jones, specialises in data analysis and troubleshooting, join us as new Account Manager. Find how his expertise drives client success
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March 5, 2021

Max Jones

I have many years of experience managing award-winning PPC campaigns across a range of industries and a passion for all things maths & tech.

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Partner with us and experience the PPC Geeks difference. We put you, the client, at the centre of all we do. We are client first, and client focused. We are your partner in success, and our testimonials speak for themselves.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

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