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Pay Per Click (PPC)

Welcome to the PPC Geeks Blog! Here you will be able to find all of the amazing things we are doing for our clients in the PPC space.

From new and exciting updates on the major PPC platforms, through to new team members joining us and regular updates on all things you would expect from one of the world-leading Google ads agencies!

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Pay Per Click (PPC)

Pay Per Click News February 2021

Monthly Pay Per Click News Roundup – PPC Geeks – February 2021

Pay Per Click News February 2021: We have another round up of news featuring all of the main news updates from February.
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March 1, 2021

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

An artistic image showing the same view but upside-down as viewed through a glass ball. This is to signify the Conversion discrepancies between Google Ads and Google Analytics are there for all to see - but they are both right due to the data they are reporting on

Conversion discrepancies between Google Ads and Google Analytics

Google Ads and Google Analytics: learn why you see conversion discrepancies between the the two measurement platforms.
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February 25, 2021

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

Gmail Ads and Their Future Within Discovery Campaigns

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February 16, 2021

Mark Pearsall-Hewes

I have enjoyed a varied career from toy testing to teaching in prisons, to working in a record shop & in music television. Whatever I have done, communication has been my core attribute.

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Give Your Business the Advantage with YouTube Advertising

YouTube Advertising: Give Your Business the Advantage Across Your Audience with YouTube Advertising and targeting.
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February 4, 2021

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Image showing a calendar open on the January Page as this blog is all about new PPC News in January 2021

Monthly News Roundup – PPC Geeks – January 2021

PPC News January 2021: This month, we learnt more about ways to improve expected CTR, updates to Google Ads & new features in e-commerce.
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February 1, 2021

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Image showing a very old computer with the words 'stay connected' and this is to signify that you need to get your business in a position to capitalise on this new platform

WhatsApp adds new shopping button

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January 25, 2021

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Image showing a road sign that says: Stay at home protect the NHS save lives E-Commerce Wins Over COVID

E-Commerce Wins Over COVID

E-Commerce Wins Over COVID 2020 was defined by offerings in response to how the COVID-19 impacted consumers and advertisers.
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January 25, 2021

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Image showing someone touching the camera screen - this looks like someone 'clicking' - as this is all about how to improve your CTR

Expected CTR & How to Improve Today

Improve Expected CTR with our all you need to know guide! Expected Click Through Rate, is Google's estimation of which ad viewers will click
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January 21, 2021

Rory Bettany

Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

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Google Maps: Customers Can Now Message With Businesses in More Ways With Google Maps

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January 15, 2021

Mark Pearsall-Hewes

I have enjoyed a varied career from toy testing to teaching in prisons, to working in a record shop & in music television. Whatever I have done, communication has been my core attribute.

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Google Ads Updates – December 2020

December 2020 PPC News: Here we bring you the latest updates from a new Ads Editor, to changes in goal metrics & much more
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January 5, 2021

Mark Pearsall-Hewes

I have enjoyed a varied career from toy testing to teaching in prisons, to working in a record shop & in music television. Whatever I have done, communication has been my core attribute.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

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