Skip to content

Need a New PPC Agency ?

Get a free, human review of your Ads performance today.

Google Launches Shopping Portal

single-post-top-banner

Google has recently announced the launch of a new shopping portal, powered by Google’s Shopping Graph. This is a comprehensive dataset encompassing global shopping information. This integration into Google Search means users can now access a new deals page dedicated to shopping, making it easier than ever to find the best offers online. This could especially interesting for anyone using Google Shopping.

Transforming Chrome: A Shopping-Oriented Browser

Google isn’t stopping at search enhancements. New features are being introduced to Chrome, both on mobile and desktop platforms, tailoring it to become more shopping friendly. Chrome now includes features that actively help users discover discounts across the web. For instance, the ‘resume browsing’ feature showcases products you’ve recently viewed, and highlights available promotions.

When visiting a product page, you can click the new Discount tag icon in the Chrome address bar to reveal applicable coupon codes. These features are accessible through the “Shop Deals” search option, further streamlining the shopping experience.

Google’s Shopping Portal: Empowering Merchants and Consumers Alike

Merchants can now manage how their deals display across Google through their Merchant Center settings. This level of control allows for more targeted and effective marketing strategies, benefiting both merchants and consumers. For more details on these features, visit Google’s official announcement here and learn about managing merchant settings here.

Leverage Google’s Shopping Portal for PPC Success

For PPC clients, these developments present an unparalleled opportunity. By integrating your strategy with Google’s new shopping features, you can significantly enhance visibility, customer engagement, and ultimately, conversions. At the moment, these features are only available in the US, but are likely to be rolled out to Europe soon.

At PPC Geeks, we offer an unmissable 100% free Google Ads audit, availability is limited so book your FREE PPC review today. Find out how your Ads account stacks up against the best in the business!

Author

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Search Blog

Free PPC Audit

Subscribe to our Newsletter

chat-star-icon

The Voices of Our Success: Your Words, Our Pride

Don't just take our word for it. With over 100+ five-star reviews, we let our work-and our satisfied clients-speak for us.

circle-star-icon

"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

Read Our 165 Reviews Here

ppc review