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PPC News May 2022: Welcome to the PPC Geeks Monthly PPC Update


PPC News May 2022: Welcome to the PPC Geeks Monthly PPC Update

PPC News May 2022: It was Harper Lee who said ‘summer is a time when wonderful things can happen.’ But, before they do, we thought it best to look back on the month of May first. In this, the fifth monthly update of 2022, we take a closer look at everything from Google’s sharing of further insights into audience signals and their impact on performance max campaigns, to how long it takes for your Google Ads to start generating your desired results, to our comprehensive deep dive into the future of digital marketing.

As summer rears its much welcomed head, it’s great sometimes to just stop, pause and take a look back over the previous month, as it can be immeasurably beneficial to see just how far the hard work and dedication of our incredible team has brought us in what has been a truly outstanding month for our PPC agency.

This outstanding work ethic is constantly echoed in our TrustPilot reviews: check them out.

So, without further ado, let’s get started. There’s a lot to get through.

Google Shares Further Insights Into Audience Signals & Their Impact On Performance Max Campaigns

PPC News May 2022 Overview: We began the month of May by digesting the news that Google, almost unannounced we must add, shared a number of insights into audience signals and their impact on performance max campaigns. What came as a relative surprise to a host of Google Ads specialists, many of which had been struggling to process the new ad type anyway, signalled a fresh step in Google’s journey to be more transparent with its users.

PPC News May 2022 Key Findings: When asked to comment, a respected Google Ads consultant said: “Audience signals are used to jumpstart [campaigns] only. They don’t limit your ads to those audiences, instead they aim to find the most conv/conv value. [Moreover], use audience insights to see top segments to inform assets and landing pages.” In short, while this cleared up a number of issues, the facts remain the same: Google’s new audience signals are extremely unique and relatively unpredictable, despite their importance in kick starting your campaigns.

The Future of Digital Marketing

PPC News May 2022 Overview: In May, we decided to take a look into the abyss and contemplate the future of digital marketing. For many business owners and PPC experts alike, the future of digital marketing has an immeasurable impact on their livelihoods. That said, the future looks bright thanks to the emergence of new competitors and a whole host of important initiatives being ushered in by the higher-ups in PPC management.

PPC News May 2022 Key Findings: From the rise of sustainable marketing, which is expected to see a large proportion of platforms pivot to a more environmentally conscious way of working, to the rising cost of advertising on Amazon, to the rise of TikTok and how this is interestingly linked to Facebook’s imploding identity crisis, the future of digital marketing, nevertheless, looks not only bright, but also very interesting indeed.

How Long Does It Take For Google Ads to Work

PPC News May 2022 Overview: As the month progressed, we thought we’d answer a simple, yet recurring question: how long does it take for Google Ads to work? In short, and while timelines vary business to business, our years’ worth of experience managing ad campaigns for everyone from SMEs to international enterprises has taught us that, for a Google Ads campaign to work, takes anywhere between 4-12 months for it to develop into a strong campaign. Easy, right?

PPC News May 2022 Key Findings: According to Google, businesses make an average of £2 in revenue for every £1 they spend on Google Ads, making the set-up and maturing process worth the wait. However, we found it best to make time for the onboarding process; to optimise your campaign to its maximum, and to test as much as possible in order to ease any client nerves.

Google Ads Performance Max Campaigns

PPC News May 2022 Overview: As the month drew to a close, we instructed our Google Ads experts to answer another simple question: what are performance max campaigns? Performance Max is a fully automated, objective-based campaign that brings other campaign types together. In short, marketers can combine everything within the Google Ads network, including YouTube, Display Ads, Search Ads, Gmail, and even Maps. Essentially, how we explained it was, if you work for a Google Shopping agency and your KPIs are very goal oriented, then Performance Max will automate your ads so as to achieve your target CPA.

PPC News May 2022 Key Findings: What we also went into more detail about was the number of benefits associated with performance max campaigns, including how it is quick and easy to use, guaranteed to improve performance and very goal oriented. In essence, with Performance Max, you can depend on machine learning to help and support your campaigns rather than relying on individual knowledge.

PPC Agency Chelsea

PPC News May 2022 Overview: In May, alongside our usual output of expert blogs, we also built a number of pages dedicated to showcasing the expertise of our PPC agencies across the country. The first of these pages was solely based around how we are the best PPC agency in Chelsea. Noting everything from the importance of PPC advertising and conducting a thorough PPC ads audit, to highlighting the number of key services we provide, these pages have been a huge help to so many people who are looking for a PPC agency in Chelsea they can trust.

PPC News May 2022 Key Findings: For those needing specialist help, our dedicated page to our PPC agency in Chelsea has been a monumental success in helping consumers make the right choice in terms of choosing a Google Ads agency to work with. Here at PPC Geeks, our team of PPC certified specialists work tirelessly to deliver you the best PPC campaigns possible, and this page goes a long way to highlight that dedication and proficiency from those who work down in SW3.

PPC Agency Liverpool

PPC News May 2022 Overview: Being the leading PPC agency in Liverpool is no mean feat. So, this month, we created a page that showcased the work we do on a daily basis and how we go about solidifying our superior status both in Liverpool, the UK and across the globe. Not only did we dedicate this page to highlighting our proficiency as an agency, but we also also created it to convey the power of PPC marketing and how we can help revolutionise your business.

PPC News May 2022 Key Findings: On this page we listed a number of our key services including the ads we excel in such as Google Ads, Google Shopping Ads, LinkedIn Ads and more. We also shared with you a collection of statistics that underpin our success, the main one being that we are the 6th best ranked PPC agency in the world.

PPC News – May, 2022

We hope you enjoyed our monthly PPC news May 2022 roundup. The team and I are always happy to share with you our thoughts regarding the world of PPC advertising.

And, while you’re at it, why not take advantage of one of our free PPC audits or Google Ads audits?

Feel free to share this post or check out last month’s roundup.



Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

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