"65% increase in revenue over 6 months"
At PPC Geeks, we had the pleasure of partnering with IT Bay to supercharge their PPC results. Through our expertise and strategic approach, we revolutionised their online advertising campaigns, delivering outstanding outcomes.
By meticulously optimising their pay-per-click strategy, we ensured IT Bay's brand soared above the competition, capturing the attention of their target audience and maximising their return on investment.
See for yourself the remarkable transformation as IT Bay experienced exponential growth and unrivalled success in the digital landscape. Discover how PPC Geeks became the driving force behind their triumphant PPC journey.
Will Your Brand be our next happy Google Shopping Ads client
"We set really strict profit goals for online sales and PPC Geeks have been instrumental in allowing us to meet those goals. The PPC Geeks team have been methodical and data-driven in their approach, seeking to incrementally increase sales in a sustainable and cost effect manner.”
Albie Attias - Managing Director
The Challenge 🧐
The IT Bay came to us to align their Google Ads PPC with the launch of their new website.
The Impact 🦾
After 12 weeks we had enhanced optimisations scores & the performance was vastly improved.
The Outcome 💥
- 65% increase in revenue over 6 months
- 52% increase in ROAS over 6 months
- 76% decrease in cost per acquisition over 6 months
- 82% increase in conversions over 6 months
0%
INCREASE IN REVENUE OVER 6 MONTHS0%
INCREASE IN ROAS OVER 6 MONTHS0%
DECREASE IN COST PER ACQUISITION OVER 6 MONTHS0%
INCREASE IN CONVERSIONS OVER 6 MONTHSThe Brief:
The IT Bay came to us to align their Google Ads PPC with the launch of their new website. Our goal was to penetrate the market with month on month revenue growth to hit profit targets. The IT Bay now stands shoulder to shoulder with the major household names in the online arena.
How We Did It:
Initially expanding their offering by developing their Search & Shopping campaigns to run more efficiently
Ran experiments to gain insight to how broad match keywords could drive sales & other enquiries
Trialled changing the names of products to see if this made them more attractive to users
Moved some of the shopping campaigns over to Performance Max
Identifying those products that are high margin, that have a high CTR & lower CPC
Undertook market analysis to support the client launch & evolve their refurbished technology products
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About The IT Bay
The IT Bay is an online technology shop selling technology, electronics and office IT products throughout the UK.
They stock thousands of the latest tech products from leading brands including Dell, HP, Lenovo and Microsoft. With expert advice, some of the best prices on the web, rapid next day delivery and free, easy returns, The IT Bay is ideally placed to help you with all your technology needs.
They're based near Manchester and stock a huge range of the latest laptops, PCs, tablets and monitors in their purpose built distribution centre. Their team has been buying and selling technology from all over the UK and Europe for over 25 years. As a dynamic team they can put more focus on you as a customer, offer shorter response/lead times than many competitors and provide you with a more tailored service.
This is what your brand ’s journey could look like
DO YOU WANT BETTER PPC RESULTS?
Book your free consultation with Ste one of our resident PPC experts. Ste will help you drive better results with world-class Google Ads PPC Management.
In the first six months of 2022, we generated an average of 10.1x ROAS for our ecommerce clients.
- We manage over £1.5 million in Google Ads each month
- We generated an average 10x ROAS for our eComm clients in Q1 & Q2 of 2022
- We are Google Ads Premier Partner, in the top 3% of Google Ads Agencies
Our Google Ads audits have helped improve PPC results for over 150 brands and counting. Each audit is packed with custom advice on how to make your PPC spend work harder to generate more revenue and higher ROAS.
Quotes from The IT Bay
"We set really strict profit goals for online sales and PPC Geeks have been instrumental in allowing us to meet those goals. The PPC Geeks team have been methodical and data-driven in their approach, seeking to incrementally increase sales in a sustainable and cost effect manner.”
Albie Attias - Managing Director
Quotes from PPC Geeks
“With The IT Bay we had to be careful to build the account in such a way that would provide long term stability with incremental growth. We were careful to make changes as and when the data indicated it was the correct time and our strategy really paid off. The account has achieved phenomenal results over a six month period and we continue to grow on a monthly basis.”
PPC Geeks Team
Book Your PPC Audit Today For Your Brand
Book your Free Consultation & PPC Audit to find out how
What you will get:
✔️ Increase Sales From Your Spend
✔️ Reduce How Much Each Sale Costs
✔️ Get 100% Free Advice (From The PPC Experts)
Your manually reviewed PPC Audit costs you nothing and you are under no obligation to use us to fix any issues we find. What's not to like about that? Start your journey to better results today!
