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Whisky Online | 107% Lead Increase & Long Term Growth

PPC Success Stories

"107% Lead Increase & Long Term Growth"

As a team of seasoned digital marketing experts with over 20 years of experience, we take pride in the success stories we've crafted for our clients. Let us share with you how PPC Geeks transformed Whisky Online's PPC results and propelled their online presence to new heights.

With our strategic approach and unrivalled expertise in pay-per-click (PPC) management, we orchestrated a tailored campaign that captivated their audience. Through meticulous keyword research, compelling ad copy, and refined targeting, we harnessed the power of PPC to drive targeted traffic and boost Whisky Online's conversion rates.

Witness the remarkable impact of PPC Geeks and see how our collaboration with Whisky Online redefined their digital marketing success.

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"Their team is always willing to work and ready to take your ideas on board. They never have any complaints.”

Harrison Ormerod - Director

The Challenge 🧐

Whisky Online's previous results had been good, but plateaued over time. Our main objective was to scale the auction and valuation side of their business, with a later project being given to do the same with the whisky shop.

The Impact 🦾

Since starting our work with Whisky Online, we have grown both the lead generation side of the business and initiated a new set of shopping campaigns to increase whisky sales too.

The Outcome 💥🚀

Our work has seen consistent improvements over time, with monthly budgets doubling as they continued to see strong returns.

  • 25% CPC DOWN
  • 50% CPA DOWN
  • 17% CTR UP
  • 107% CONVERSION VOLUME UP

Book Your Free Consultation

Simply book your free 30 min call with our PPC experts and we will discuss with you on how to get better results from your PPC marketing!

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Book Your Free PPC Audit

Do you already know that your PPC accounts need improvement? If so book in now for your free PPC audit, we will show you how to get better results!

Image showing the first three pages of the 100% Free PPC Audit produced by the PPC Geeks

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CPC DOWN

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CPA DOWN

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CTR UP

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CONVERSION VOLUME UP

The Brief:

Whisky Online are a two fold business, offering high quality whisky auctions as well as a varied and well priced whisky shop. To compete in a very high pressure market, they use Google Ads to advertise their auction service.

Their previous results had been good, but plateaued over time. Our main objective was to scale the auction and valuation side of their business, with a later project being given to do the same with the whisky shop.

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Short-Term Results:

Since starting our work with Whisky Online, we have grown both the lead generation side of the business and initiated a new set of shopping campaigns to increase whisky sales too.

Long-Term Results:

Our work has seen consistent improvements over time, with monthly budgets doubling as they continued to see strong returns.

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CTR up

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Conversion volume up

How We Did It:

Reduced the cost per lead

Created more engaging ad copy

Removed high cost, irrelevant search terms

Creation of Single Keyword Ad Groups for top converting keywords

Supported creation of new landing pages

Dedicated product data support for Google Shopping

The Journey To Success For 

 Whisky Online

The longest journey starts with the first step and your brand's success is no different. This is why we start every conversation by auditing your accounts. This allows us to work out if we can help you reach your brand's goals. Our audits are free and you are under no obligation to use us to fix any issues we might find. We believe in your success.

 

How The Journey Started

Free Consultation & Audit

Image showing the first three pages of the 100% Free Pay Per Click Audit produced by the PPC Geeks

PPC Geeks conducted a free consultation, PPC audit and market analysis to show Whisky Online what the market conditions for their industry looked like and showed in detail if it was possible to run an account profitably in this industry.

How The Journey Started

Onboarding at PPC Geeks

Two Weeks Onboarding Starts

Google Ads Agency

The team at Whisky Online gave us a chance and we started the two weeks Onboarding process. This is an in-depth process that helps us and our clients to learn more about each other.

The 8 Stages of Onboarding

Meet Your Client Manager

Technical Set Up

Advertising Objectives: Deep Dive

Tracking Implementation

STARS Strategy & KPIs

Review Ad Copy

Live Launch

Monthly Optimisations

Onboarding at PPC Geeks

Setting Up For Success & Go-Live

Expert PPC Team

We assembled our amazing team of PPC Experts onto the account. As this was a new account we built it for success after spend time getting to know Whisky Online, their wants and needs. We research, build and got their new account build set up. Then it was time to Go Live! We launched the new brand which far exceeded initial revenue targets in the first year.

Setting Up For Success & Go-Live

Short Term Wins

Stand-Out Achievements

There have been many great results with Whisky Online over the years and it has been our pleasure to help them grow.

  • First 3 months -
    1. 14% decrease in CPA
    2. 4% increase in Valuations
    3. 18% increase in Auction Bids
Short Term Wins

Landing Pages & CRO Advice

What Moves The Needle

Slow and steady approach to eCom has allowed us to continue to make profit every month despite constantly shifting product availability

Landing Pages & CRO Advice

Going For Growth

Further Expansion Inline With KPIs

22% increase in leads from Scotland in Q4 2022. 23% increase in leads from Scotland YoY, with 11% decrease in CPA.

Going For Growth

Another Record-Breaking Month

Continued Refinement & Expansion

Pivot in client strategy for Valuations saw us increase leads in high value geographical areas

Another Record-Breaking Month

More Record Results & Growth

Drops In CPAs & CPCs

  • In the last 3 months -
    1. 13% decrease in CPA
    2. 37% increase in ROAS
    3. 91% increase in Sales
    4. 26% increase in Auction Bids
    5. 10% increase in conv. rate
More Record Results & Growth

What Do PPC Geeks Say?

Great Brand To Work With

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The team at Whisky Online have been great to work with. They are responsive and take our advise onboard to help grow their brand.

“Since starting our work with Whisky Online, we have grown both the lead generation side of the business and initiated a new set of shopping campaigns to increase whisky sales too. Our work has seen consistent improvements over time, with monthly budgets doubling as they continued to see strong returns.”

PPC Geeks Team

What Do PPC Geeks Say?

What Does Whisky Online Say?

Always Willing to Work

"Their team is always willing to work and ready to take your ideas on board. They never have any complaints.”

Harrison Ormerod - Director

What Does Whisky Online Say?

About Whisky Online

Formed in 1990, Whisky Online began as a retailer, specialising in a mix of current releases but also with a heavy emphasis on older and rarer bottlings.

Now the auction side of the business flourishes well and serves as an indicator of the new direction the industry is taking.

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This is what your brand’s journey could look like

DO YOU WANT BETTER PPC RESULTS?

Book your free consultation with Ste one of our resident PPC experts. Ste will help you drive better results with world-class Google Ads PPC Management.

In the first six months of 2022, we generated an average of 10.1x ROAS for our ecommerce clients.

  • We manage over £1.5 million in Google Ads each month
  • We generated an average 10x ROAS for our eComm clients in Q1 & Q2 of 2022
  • We are Google Ads Premier Partner, in the top 3% of Google Ads Agencies

Our Google Ads audits have helped improve PPC results for over 150 brands and counting. Each audit is packed with custom advice on how to make your PPC spend work harder to generate more revenue and higher ROAS.

Quotes from Whisky Online

“PPC Geeks delivers successful PPC campaigns that lead to constant and considerable growth in our company.”

"Their team is always willing to work and ready to take your ideas on board. They never have any complaints.”

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Harrison Ormerod - Director

Quotes from PPC Geeks

“Since starting our work with Whisky Online, we have grown both the lead generation side of the business and initiated a new set of shopping campaigns to increase whisky sales too. Our work has seen consistent improvements over time, with monthly budgets doubling as they continued to see strong returns.”

This is a glimpse of our PPC Geeks Team Banner, which includes photos of our staff. We're showcasing everybody who makes up PPC Geeks as we're seeking the best candidate for this WFH Account Manager position through our Google Ads Job search.

PPC Geeks Team

Book Your PPC Audit Today For Your Brand

Book your Free Consultation & PPC Audit to find out how Your Brand’s PPC account stacks up against the best in the business, simply start your journey to better results today!

What you will get:

✔️ Increase Sales From Your Spend

✔️ Reduce How Much Each Sale Costs your brand

✔️ Get 100% Free Advice (From The PPC Experts)

Your manually reviewed PPC Audit costs you nothing and you are under no obligation to use us to fix any issues we find. What's not to like about that? Start your journey to better results today!

See More of the PPC Geeks Case Studies

347% increase in leads over the first 6 months
65% increase in revenue over 6 months
More traffic and better Google Ads Grant Usage
921% Increase in CTR
YoY Conversion Rate increase of 105%
YoY eCommerce Revenue Up 42%
Revenue and Sales up 85%
33% Increase of Conversion Rate
35% decrease in Cost per Conversion
Conversion Rate Increased by 88%
Return on Ad Spend up 241%
107% Lead Increase & Long Term Growth
22% Decrease in Cost Per Lead
Revenue up 135%
Conversions up 250%
Sales & Revenue up by 85%
Revenue up 282.33%
CPAs 57% Below Target
Lead volume up 203%
142% Increase in Conversions
81% Increase in Revenue
Cost Per Lead down 44%
Conversions Up 471% Year Over Year
Return On Ad Spend up 3,197%
71% Increase In Sales
Conversions up 993%
215% Conversion Increase
ROAS up 57% and CPA down 40%
Conversion Rate Up 251%
500% Rise in Conversions
Conversion Rate Up 251.31%
83% Increase in Revenue
14.67% Reduction in Cost Per Conversion
Sales Increased 61.62%
109% ROI increase within the first 90 days
Revenue up 281%
Non brand CPA down by 50%
ROAS up by 72%
Cut Wasted Ad Spend by £7,000 per Month
Impression share up 80%
Lead Volume Up 266%
96% increase in Conversion Rate
Increased Conversions by 331%
58% Conversion Rate Increase

Read Our 164 Reviews Here

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