1st Choice Formations
PPC Success Stories
"35% decrease in Cost per Conversion"
As a team of seasoned digital marketing experts with over 20 years experience, we've had the pleasure of working closely with numerous brand owners and digital marketing managers across the UK.
One particular success story that stands out is how PPC Geeks made a remarkable impact on 1st Choice Formations PPC results. Our team delved into their campaign meticulously analysing every aspect and implementing data-driven strategies tailored to their specific goals.
Through our collaborative efforts, 1st Choice Formations witnessed a significant boost in their PPC performance, achieving higher click-through rates, increased conversions, and ultimately, a stronger online presence. It's truly gratifying to see our partnership with 1st Choice Formations yield such impressive results, solidifying our reputation as one of the leading PPC management specialists in the industry.
“PPC Geeks offer a professional service. Their levels of communication, reporting and service delivery are excellent. In our particular case, they managed to reduce our Google spend by 40% without any loss of sales”
Suman Chakraborty - Director
The Challenge 🧐
1st Choice Formations wanted their Google Ads account to be more effectively managed after the performance worsened in the first half of 2021. Our instructions were to increase the amount of sales and also reduce the Cost per Conversion.
The Impact 🦾
We were able to fix their tracking issues and come up with a successful plan that lowered their Cost per Conversion and enabled them to spend money more efficiently on generating more sales.
The Outcome 💥🚀
The account is now in a settled state, producing sales and revenue above the client’s expectations.
- 35% COST PER CONVERSION DOWN
- 40% COST DOWN BY
- 20% CTR UP BY
- 14% CPC DOWN BY
Book Your Free Consultation
Simply book your free 30 min call with our PPC experts and we will discuss with you on how to get better results from your PPC marketing!
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Do you already know that your PPC accounts need improvement? If so book in now for your free PPC audit, we will show you how to get better results!
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Will your company be our next happy Pay Per Click client
The Brief:
1st Choice Formations wanted their Google Ads account to be more effectively managed after the performance worsened in the first half of 2021. Our instructions were to increase the amount of sales and also reduce the Cost per Conversion.
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MONTH 1 CPA£0
MONTH 2 CPAShort-Term Results:
1st Choice Formations came to PPC Geeks with an underperforming account that had inaccurate conversion tracking and a high Cost per Conversion. We were able to fix their tracking issues and come up with a successful plan that lowered their Cost per Conversion and enabled them to spend money more efficiently on generating more sales.
Long-Term Results:
After fixing the conversion tracking, we set about ridding the account of the wasted spend that had been contributing to the expensive Cost per Conversion. This saved the client 40% of their existing spend and meant they could then target the key campaigns more effectively. The account is now in a settled state, producing sales and revenue above the client’s expectations.
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CTR increase-0%
CPA Below TargetHow We Did It:
Added extensive negative keyword lists to the account to eradicate wasted spend
Built new Responsive Search Ads to phase out the old Expanded Text Ads
Assigned the overall budget to the best performing campaigns
Created new campaigns to test different bid strategies and services
More closely targeted certain cities and countries that were producing cheaper sales
Set day and time bid adjustments to increase / decrease our ad presence when needed
The Journey To Success For
1st Choice Formations
The longest journey starts with the first step and
How The Journey Started
Free Consultation & Audit
PPC Geeks conducted a PPC audit of their existing Google Ads account to demonstrate the areas we felt needed to be improved for 1st Choice Formations.
Onboarding at PPC Geeks
Two Weeks Onboarding Starts
The team at 1st Choice Formations gave us a chance and we started the two weeks Onboarding process. This is an in-depth process that helps us and our clients to learn more about each other.
The 8 Stages of Onboarding
Meet Your Client Manager
Technical Set Up
Advertising Objectives: Deep Dive
Tracking Implementation
STARS Strategy & KPIs
Review Ad Copy
Live Launch
Monthly Optimisations
Setting Up For Success & Go-Live
Expert PPC Team
We assembled our amazing team of PPC Experts onto the account. Fixed the conversion tracking which was incorrectly counting purchases and leads for 1st Choice Formations. This allowed us to make smart data-backed decisions moving forward.
Short Term Wins
Stand-Out Achievements
There have been many great results with 1st Choice Formations over the years and it has been our pleasure to help them grow.
- CPA Down 35%
- 40% Reduction in Spend
- CTR Up 20%
- CPCs Down 14%
Landing Pages & CRO Advice
What Moves The Needle
Offered design and CRO (Conversion Rate Optimisation) advice on their landing page improvements.
Going For Growth
Further Expansion Inline With KPIs
As you will likely know growing accounts is critical to the survival of many brands. Having experience in scaling brands inline with KPIs is where we excel. We were able to increase spending due to the fantastic results and ROI driven by PPC. Split testing new service ideas to help identify missed opportunities and further areas for growth. Market research for new office locations and surrounding demand.
Another Record-Breaking Month
Continued Refinement & Expansion
Came up with a successful strategy to advertise both of the client's websites using the same overall budget. Ensured the account was kept up to date with the ever-changing industry due to various new regulations that are imposed.
Brand Consultancy & Support
Ongoing Improvements
Fixed the conversion tracking which was incorrectly counting purchases and leads. Built a host of new Responsive Search Ads to replace their Expanded Text Ads. Geo-targeting of certain locations that were producing conversions at a lower CPA (Cost Per Acquisition).
Regular Monthly Improvements
Monthly Optimisations
Spent the client's full budget each month, once the account was working well, to maximise their business potential. Set up bespoke weekly and monthly reports to keep the client updated on the exact information they requested.
More Record Results & Growth
Drops In CPAs & CPCs
Saved the client 40% of their existing spend which meant they could then target their key campaigns more effectively. Gave assistance in setting up GA4 (Google Analytics 4) and Enhanced Conversions. Added new remarketing audiences to target past visitors from 30-90 days. Implemented Broad Match tests to complement the automated bidding strategies.
What Do PPC Geeks Say?
Great Brand To Work With
The team at 1st Choice Formations have been great to work with. They are responsive and take our advise onboard to help grow their brand.
"A great account to work on, that readily adopted smart bidding strategies and has been provided plenty of budget to test new opportunities & experiments to push growth."
Max Jones - Account Manager
What Does 1st Choice Formations Say?
Professional & Excellent Service
“PPC Geeks offer a professional service. Their levels of communication, reporting and service delivery are excellent. In our particular case, they managed to reduce our Google spend by 40% without any loss of sales.”
Suman Chakraborty - Director
About 1st Choice Formations
1st Choice Formations has many years of experience in helping customers from all over the world to register companies. They provide other, additional services such as company restorations and registered offices, too. The ease with which they provide their services means they are a market leader in their industry.
This is what your brand ’s journey could look like
DO YOU WANT BETTER PPC RESULTS?
Book your free consultation with Ste one of our resident PPC experts. Ste will help you drive better results with world-class Google Ads PPC Management.
In the first six months of 2022, we generated an average of 10.1x ROAS for our ecommerce clients.
- We manage over £1.5 million in Google Ads each month
- We generated an average 10x ROAS for our eComm clients in Q1 & Q2 of 2022
- We are Google Ads Premier Partner, in the top 3% of Google Ads Agencies
Our Google Ads audits have helped improve PPC results for over 150 brands and counting. Each audit is packed with custom advice on how to make your PPC spend work harder to generate more revenue and higher ROAS.
Quotes from 1st Choice Formations
“PPC Geeks offer a professional service. Their levels of communication, reporting and service delivery are excellent. In our particular case, they managed to reduce our Google spend by 40% without any loss of sales”
Suman Chakraborty - Director
Quotes from PPC Geeks
"A great account to work on, that readily adopted smart bidding strategies and has been provided plenty of budget to test new opportunities & experiments to push growth."
Max Jones - Account Manager
Book Your PPC Audit Today For Your Brand
Book your Free Consultation & PPC Audit to find out how
What you will get:
✔️ Increase Sales From Your Spend
✔️ Reduce How Much Each Sale Costs
✔️ Get 100% Free Advice (From The PPC Experts)
Your manually reviewed PPC Audit costs you nothing and you are under no obligation to use us to fix any issues we find. What's not to like about that? Start your journey to better results today!
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