Patrol Store | Revenue and Sales up 85%
PPC Success Stories
"Revenue and Sales up 85%"
In the dynamic world of online retail, Patrol Store faced the challenge of standing out amidst fierce competition. Seeking to maximise their digital presence and boost conversions, they turned to the expertise of PPC Geeks, the leading PPC management agency in the UK.
With over two decades of experience, PPC Geeks seamlessly integrated their digital marketing prowess to craft a tailored Pay-Per-Click (PPC) strategy that surpassed all expectations. Leveraging cutting-edge techniques, PPC Geeks propelled Patrol Stores' PPC results to new heights, delivering tangible and remarkable outcomes.
Discover how PPC Geeks became the catalyst for Patrol Stores' triumphant online journey, forever transforming the way they navigate the digital landscape.

"We’ve been doing this for years, and PPC Geeks is the first agency that’s been truly effective.”
Geoff Hyams, Director
The Challenge 🧐
Patrol Store's strong industry position led them to approach PPC Geeks to help grow their PPC account, whilst maintaining a high level of profitability and ROAS.
The Impact 🦾
With ambitious targets set, we introduced some “quick win” improvements in the first couple of months, such as top seller campaigns and improved shopping campaigns to kick start a growth in sales, with spend increasing gradually over time.
The Outcome 💥🚀
Since partnering with PPC Geeks, Patrol Store have noticed a sizable increase in both net and gross PPC profits.
- 83% Spend up
- 85% Sales Up
- 30% Conv Rate Up
- 23% CTR Up
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Will your company be our next happy Pay Per Click client ?
The Brief:
Patrol Store, a leading name in police, security & military equipment, were formed in 2007, with an aim to provide lasting quality products, to provide the ultimate in functionality and performance for any tactical situation. This strong industry position led them to approach PPCGeeks to help grow their PPC account, whilst maintaining a high level of profitability and ROAS.
From initially making contact, it was clear they wanted an agency they could trust to grow their account consistently over time.
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INCREASE IN REVENUEShort-Term Results:
With ambitious targets set, we introduced some “quick win” improvements in the first couple of months, such as top seller campaigns and improved shopping campaigns to kick start a growth in sales, with spend increasing gradually over time. Patrol Store were hugely reliant on their core brands before our work and now see a far more diverse sales report.
To build on this, we worked hard with the client to improve their product data, with hundreds of missing GTINs, improving these would bring more sales.
Long-Term Results:
Since partnering with PPC Geeks, Patrol Store have noticed a sizable increase in both net and gross PPC profits.
Having inherited the account in a good state, we immediately saw the potential here for Patrol Store to grow from being a good account, to one that provides excellent sales and profits for a strong brand.
Our success isn’t stopping with more sustainable and strategic growth coming over time, both in Google and Microsoft ad platforms, through bigger ad spend and utilisation of targeted remarketing and use of affinity audiences.
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IMPROVED YOY CONV VALUEHow We Did It:
Significant improvements to product data
Testing of BMM and Broad keywords
Detailed research into top sellers
Periodic ad copy testing and experiments
Gradual and consistent growth in campaign spend
Successfully transitioning to Performance Max
About Patrol Store
PatrolStore.com was launched in May 2007 offering kit, clothing and equipment to individuals in the Police, Military and Security Industry.
This is what your brand ’s journey could look like
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Quotes from Patrol Store
"We’ve been doing this for years, and PPC Geeks is the first agency that’s been truly effective.”

Geoff Hyams - Director
Quotes from PPC Geeks
"We've been able to improve Patrol Store's results via a smooth transition to Performance Max from Shopping, and through testing smaller product batches for higher conversion rates."

PPC Geeks Team
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What you will get:
✔️ Increase Sales From Your Spend
✔️ Reduce How Much Each Sale Costs
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