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Patrol Store | Revenue and Sales up 85%

PPC Success Stories

"Revenue and Sales up 85%"

In the dynamic world of online retail, Patrol Store faced the challenge of standing out amidst fierce competition. Seeking to maximise their digital presence and boost conversions, they turned to the expertise of PPC Geeks, the leading PPC management agency in the UK.

With over two decades of experience, PPC Geeks seamlessly integrated their digital marketing prowess to craft a tailored Pay-Per-Click (PPC) strategy that surpassed all expectations. Leveraging cutting-edge techniques, PPC Geeks propelled Patrol Stores' PPC results to new heights, delivering tangible and remarkable outcomes.

Discover how PPC Geeks became the catalyst for Patrol Stores' triumphant online journey, forever transforming the way they navigate the digital landscape.

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"We’ve been doing this for years, and PPC Geeks is the first agency that’s been truly effective.”

Geoff Hyams, Director

The Challenge 🧐

Patrol Store's strong industry position led them to approach PPC Geeks to help grow their PPC account, whilst maintaining a high level of profitability and ROAS.

The Impact 🦾

With ambitious targets set, we introduced some “quick win” improvements in the first couple of months, such as top seller campaigns and improved shopping campaigns to kick start a growth in sales, with spend increasing gradually over time.

The Outcome 💥🚀

Since partnering with PPC Geeks, Patrol Store have noticed a sizable increase in both net and gross PPC profits.

  • 83% Spend up
  • 85% Sales Up
  • 30% Conv Rate Up
  • 23% CTR Up

Book Your Free Consultation

Simply book your free 30 min call with our PPC experts and we will discuss with you on how to get better results from your PPC marketing!

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Book Your Free PPC Audit

Do you already know that your PPC accounts need improvement? If so book in now for your free PPC audit, we will show you how to get better results!

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CONV RATE UP

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CTR UP

The Brief:

Patrol Store, a leading name in police, security & military equipment, were formed in 2007, with an aim to provide lasting quality products, to provide the ultimate in functionality and performance for any tactical situation. This strong industry position led them to approach PPCGeeks to help grow their PPC account, whilst maintaining a high level of profitability and ROAS.
From initially making contact, it was clear they wanted an agency they could trust to grow their account consistently over time.

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INCREASE IN CONVERSIONS

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INCREASE IN REVENUE

Short-Term Results:

With ambitious targets set, we introduced some “quick win” improvements in the first couple of months, such as top seller campaigns and improved shopping campaigns to kick start a growth in sales, with spend increasing gradually over time. Patrol Store were hugely reliant on their core brands before our work and now see a far more diverse sales report.
To build on this, we worked hard with the client to improve their product data, with hundreds of missing GTINs, improving these would bring more sales.

Long-Term Results:

Since partnering with PPC Geeks, Patrol Store have noticed a sizable increase in both net and gross PPC profits.
Having inherited the account in a good state, we immediately saw the potential here for Patrol Store to grow from being a good account, to one that provides excellent sales and profits for a strong brand.

Our success isn’t stopping with more sustainable and strategic growth coming over time, both in Google and Microsoft ad platforms, through bigger ad spend and utilisation of targeted remarketing and use of affinity audiences.

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INCREASE IN ROAS

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IMPROVED YOY CONV VALUE

How We Did It:

Significant improvements to product data

Testing of BMM and Broad keywords

Detailed research into top sellers

Periodic ad copy testing and experiments

Gradual and consistent growth in campaign spend

Successfully transitioning to Performance Max

The Journey To Success For 

 Patrol Store

The longest journey starts with the first step and your brand's success is no different. This is why we start every conversation by auditing your accounts. This allows us to work out if we can help you reach your brand's goals. Our audits are free and you are under no obligation to use us to fix any issues we might find. We believe in your success.

 

How The Journey Started

Free Consultation & Audit

Image showing the first three pages of the 100% Free Pay Per Click Audit produced by the PPC Geeks

PPC Geeks conducted a free consultation, PPC audit and market analysis to show Patrol Store what the market conditions for their industry looked like and showed in detail if it was possible to run an account profitably in this industry.

How The Journey Started

Onboarding at PPC Geeks

Two Weeks Onboarding Starts

Google Ads Agency

The team at Patrol Store gave us a chance and we started the two weeks Onboarding process. This is an in-depth process that helps us and our clients to learn more about each other.

The 8 Stages of Onboarding

Meet Your Client Manager

Technical Set Up

Advertising Objectives: Deep Dive

Tracking Implementation

STARS Strategy & KPIs

Review Ad Copy

Live Launch

Monthly Optimisations

Onboarding at PPC Geeks

Setting Up For Success & Go-Live

Expert PPC Team

We assembled our amazing team of PPC Experts onto the account. As this was a new account we built it for success after spend time getting to know Patrol Store, their wants and needs. We research, build and got their new account build set up. Then it was time to Go Live! We launched the new brand which far exceeded initial revenue targets in the first year.

Setting Up For Success & Go-Live

Short Term Wins

Stand-Out Achievements

There have been many great results with Patrol Store over the years and it has been our pleasure to help them grow.

  • 24.05% increase in Conversions (since taking over the account in August 2020)
  • 89.93% increase in Revenue (since taking over the account in August 2020)
  • 33.27% increase in ROAS.
  • Improved year on year conversion value +58.21% in the first month.
Short Term Wins

Landing Pages & CRO Advice

What Moves The Needle

We take a holistic approach to PPC management and will consult on content, landing page creation and design. We helped advise on the new website to maximise PPC opportunities. We helped implement Call Tracking Solution for Lead Transparency. Consulted on CRM implementation to get closed-loop attribution on leads to close. Overall helping to set them up for success at many different levels.

Landing Pages & CRO Advice

Going For Growth

Further Expansion Inline With KPIs

24.05% increase in Conversions (since taking over the account in August 2020). 89.93% increase in Revenue (since taking over the account in August 2020). Converted the client's shopping campaigns to successful Performance Max campaigns, with a total 33.27% increase in ROAS.

Going For Growth

Another Record-Breaking Month

Continued Refinement & Expansion

Improved year on year conversion value +58.21% in the first month. Consultation on Page Speed and website performance.

Another Record-Breaking Month

Brand Consultancy & Support

Ongoing Improvements

Split testing to improve ROAS on lower value products. All Responsive Search Ads optimised to Excellent.

Brand Consultancy & Support

Regular Monthly Improvements

Monthly Optimisations

We are data-driven growth marketers and as campaigns mature, we feed the data back into the PPC STARS Strategy and make data-backed informed decisions. The outcome of this is further improvement of the results and continued expansion to capture more of the available market inline with the KPIs.

Regular Monthly Improvements

More Record Results & Growth

Consistent ROAS

Achieved a consistent ROAS of over 6+. Maximised the impact of high quality video assets. Successfully resolved trademark eligibility issues.

More Record Results & Growth

What Do PPC Geeks Say?

Great Brand To Work With

PPC Geeks Team Photo

The team at Patrol Store have been great to work with. They are responsive and take our advise onboard to help grow their brand.

"We've been able to improve Patrol Store's results via a smooth transition to Performance Max from Shopping, and through testing smaller product batches for higher conversion rates."

Helen Gallagher - Account Manager

What Do PPC Geeks Say?

What Does Patrol Store Say?

Truly Effective Agency

Geoff Hyams

"We’ve been doing this for years, and PPC Geeks is the first agency that’s been truly effective.”

Geoff Hyams - Director

What Does Patrol Store Say?

About Patrol Store

PatrolStore.com was launched in May 2007 offering kit, clothing and equipment to individuals in the Police, Military and Security Industry.

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This is what your brand’s journey could look like

DO YOU WANT BETTER PPC RESULTS?

Book your free consultation with Ste, one of our resident PPC experts. Ste will help you drive better results with world-class Google Ads PPC Management.

In the first six months of 2022, we generated an average of 10.1x ROAS for our ecommerce clients.

  • We manage over £1.5 million in Google Ads each month
  • We generated an average 10x ROAS for our eComm clients in Q1 & Q2 of 2022
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Our Google Ads audits have helped improve PPC results for over 150 brands and counting. Each audit is packed with custom advice on how to make your PPC spend work harder to generate more revenue and higher ROAS.

Quotes from Patrol Store

"We’ve been doing this for years, and PPC Geeks is the first agency that’s been truly effective.”

geoff-hyams-min

Geoff Hyams - Director

Quotes from PPC Geeks

"We've been able to improve Patrol Store's results via a smooth transition to Performance Max from Shopping, and through testing smaller product batches for higher conversion rates."

This is a glimpse of our PPC Geeks Team Banner, which includes photos of our staff. We're showcasing everybody who makes up PPC Geeks as we're seeking the best candidate for this WFH Account Manager position through our Google Ads Job search.

PPC Geeks Team

Book Your PPC Audit Today For Your Brand

Book your Free Consultation & PPC Audit to find out how Your Brand’s PPC account stacks up against the best in the business, simply start your journey to better results today!

What you will get:

✔️ Increase Sales From Your Spend

✔️ Reduce How Much Each Sale Costs your brand

✔️ Get 100% Free Advice (From The PPC Experts)

Your manually reviewed PPC Audit costs you nothing and you are under no obligation to use us to fix any issues we find. What's not to like about that? Start your journey to better results today!

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