Patrol Store | Revenue and Sales up 85%
PPC Success Stories
"Revenue and Sales up 85%"
In the dynamic world of online retail, Patrol Store faced the challenge of standing out amidst fierce competition. Seeking to maximise their digital presence and boost conversions, they turned to the expertise of PPC Geeks, the leading PPC management agency in the UK.
With over two decades of experience, PPC Geeks seamlessly integrated their digital marketing prowess to craft a tailored Pay-Per-Click (PPC) strategy that surpassed all expectations. Leveraging cutting-edge techniques, PPC Geeks propelled Patrol Stores' PPC results to new heights, delivering tangible and remarkable outcomes.
Discover how PPC Geeks became the catalyst for Patrol Stores' triumphant online journey, forever transforming the way they navigate the digital landscape.
"We’ve been doing this for years, and PPC Geeks is the first agency that’s been truly effective.”
Geoff Hyams, Director
The Challenge 🧐
Patrol Store's strong industry position led them to approach PPC Geeks to help grow their PPC account, whilst maintaining a high level of profitability and ROAS.
The Impact 🦾
With ambitious targets set, we introduced some “quick win” improvements in the first couple of months, such as top seller campaigns and improved shopping campaigns to kick start a growth in sales, with spend increasing gradually over time.
The Outcome 💥🚀
Since partnering with PPC Geeks, Patrol Store have noticed a sizable increase in both net and gross PPC profits.
- 83% Spend up
- 85% Sales Up
- 30% Conv Rate Up
- 23% CTR Up
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Will your company be our next happy Pay Per Click client
The Brief:
Patrol Store, a leading name in police, security & military equipment, were formed in 2007, with an aim to provide lasting quality products, to provide the ultimate in functionality and performance for any tactical situation. This strong industry position led them to approach PPCGeeks to help grow their PPC account, whilst maintaining a high level of profitability and ROAS.
From initially making contact, it was clear they wanted an agency they could trust to grow their account consistently over time.
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INCREASE IN CONVERSIONS0%
INCREASE IN REVENUEShort-Term Results:
With ambitious targets set, we introduced some “quick win” improvements in the first couple of months, such as top seller campaigns and improved shopping campaigns to kick start a growth in sales, with spend increasing gradually over time. Patrol Store were hugely reliant on their core brands before our work and now see a far more diverse sales report.
To build on this, we worked hard with the client to improve their product data, with hundreds of missing GTINs, improving these would bring more sales.
Long-Term Results:
Since partnering with PPC Geeks, Patrol Store have noticed a sizable increase in both net and gross PPC profits.
Having inherited the account in a good state, we immediately saw the potential here for Patrol Store to grow from being a good account, to one that provides excellent sales and profits for a strong brand.
Our success isn’t stopping with more sustainable and strategic growth coming over time, both in Google and Microsoft ad platforms, through bigger ad spend and utilisation of targeted remarketing and use of affinity audiences.
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IMPROVED YOY CONV VALUEHow We Did It:
Significant improvements to product data
Testing of BMM and Broad keywords
Detailed research into top sellers
Periodic ad copy testing and experiments
Gradual and consistent growth in campaign spend
Successfully transitioning to Performance Max
The Journey To Success For
Patrol Store
The longest journey starts with the first step and
How The Journey Started
Free Consultation & Audit
PPC Geeks conducted a free consultation, PPC audit and market analysis to show Patrol Store what the market conditions for their industry looked like and showed in detail if it was possible to run an account profitably in this industry.
Onboarding at PPC Geeks
Two Weeks Onboarding Starts
The team at Patrol Store gave us a chance and we started the two weeks Onboarding process. This is an in-depth process that helps us and our clients to learn more about each other.
The 8 Stages of Onboarding
Meet Your Client Manager
Technical Set Up
Advertising Objectives: Deep Dive
Tracking Implementation
STARS Strategy & KPIs
Review Ad Copy
Live Launch
Monthly Optimisations
Setting Up For Success & Go-Live
Expert PPC Team
We assembled our amazing team of PPC Experts onto the account. As this was a new account we built it for success after spend time getting to know Patrol Store, their wants and needs. We research, build and got their new account build set up. Then it was time to Go Live! We launched the new brand which far exceeded initial revenue targets in the first year.
Short Term Wins
Stand-Out Achievements
There have been many great results with Patrol Store over the years and it has been our pleasure to help them grow.
- 24.05% increase in Conversions (since taking over the account in August 2020)
- 89.93% increase in Revenue (since taking over the account in August 2020)
- 33.27% increase in ROAS.
- Improved year on year conversion value +58.21% in the first month.
Landing Pages & CRO Advice
What Moves The Needle
We take a holistic approach to PPC management and will consult on content, landing page creation and design. We helped advise on the new website to maximise PPC opportunities. We helped implement Call Tracking Solution for Lead Transparency. Consulted on CRM implementation to get closed-loop attribution on leads to close. Overall helping to set them up for success at many different levels.
Going For Growth
Further Expansion Inline With KPIs
24.05% increase in Conversions (since taking over the account in August 2020). 89.93% increase in Revenue (since taking over the account in August 2020). Converted the client's shopping campaigns to successful Performance Max campaigns, with a total 33.27% increase in ROAS.
Another Record-Breaking Month
Continued Refinement & Expansion
Improved year on year conversion value +58.21% in the first month. Consultation on Page Speed and website performance.
Brand Consultancy & Support
Ongoing Improvements
Split testing to improve ROAS on lower value products. All Responsive Search Ads optimised to Excellent.
Regular Monthly Improvements
Monthly Optimisations
We are data-driven growth marketers and as campaigns mature, we feed the data back into the PPC STARS Strategy and make data-backed informed decisions. The outcome of this is further improvement of the results and continued expansion to capture more of the available market inline with the KPIs.
More Record Results & Growth
Consistent ROAS
Achieved a consistent ROAS of over 6+. Maximised the impact of high quality video assets. Successfully resolved trademark eligibility issues.
What Do PPC Geeks Say?
Great Brand To Work With
The team at Patrol Store have been great to work with. They are responsive and take our advise onboard to help grow their brand.
"We've been able to improve Patrol Store's results via a smooth transition to Performance Max from Shopping, and through testing smaller product batches for higher conversion rates."
Helen Gallagher - Account Manager
What Does Patrol Store Say?
Truly Effective Agency
"We’ve been doing this for years, and PPC Geeks is the first agency that’s been truly effective.”
Geoff Hyams - Director
About Patrol Store
PatrolStore.com was launched in May 2007 offering kit, clothing and equipment to individuals in the Police, Military and Security Industry.
This is what your brand ’s journey could look like
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Quotes from Patrol Store
"We’ve been doing this for years, and PPC Geeks is the first agency that’s been truly effective.”
Geoff Hyams - Director
Quotes from PPC Geeks
"We've been able to improve Patrol Store's results via a smooth transition to Performance Max from Shopping, and through testing smaller product batches for higher conversion rates."
PPC Geeks Team
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What you will get:
✔️ Increase Sales From Your Spend
✔️ Reduce How Much Each Sale Costs
✔️ Get 100% Free Advice (From The PPC Experts)
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