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HiFix

PPC Success Stories

HiFix: Sales Increased 61.62%

The PPC Geeks team are proud to share how they transformed HiFix's PPC results and helped them achieve remarkable success. With our expert knowledge and strategic approach, we carefully crafted targeted campaigns that drove increased traffic and conversions for HiFix.

By optimising their ad spend, conducting thorough keyword research, and implementing effective ad copy, we maximised their visibility in the competitive digital landscape. Our dedicated team continuously monitored and fine-tuned the campaigns, ensuring every penny was wisely invested.

The result? HiFix experienced a significant boost in their online presence, skyrocketing their sales and ROI. Partnering with PPC Geeks undoubtedly took HiFix's PPC performance to new heights, leaving them thrilled with the outstanding outcomes we achieved together.

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"PPC Geeks have been instrumental in allowing us to meet those goals"

"Honest advice and knowledgeable team
Having used other company's previously we are really impressed with PPC Geeks, Chris and his creditable and passionate team of professionals provide great communication as well monthly reporting on all the necessary parameter's. Each month suggesting improvements and working to maximize our monthly spend They have been working on our account for nearly 12 months and they have been phenomenal in every respect. They put a lot of work behind the scenes and it shows. Nice work."

Frank Harvey - Hi Fi Excellence Ltd

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The Challenge

One of the leading specialists of Hi-Fi and audio equipment who have been in business since 1983.

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The Impact

HiFix stock over 100 of the world's largest and most important brands including but not limited to Bose, Michell, Bowers and Wilkins, Denon, Marantz, Q Acoustics, KEF, Monitor Audio, QED, Rega, Sonos, Tannoy, Wharfedale and Yamaha. They supply everything from a large range of speakers, headphones, turntables, amplifiers through to Home Cinema Receivers and much more.

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The Outcome

HiFix wanted to increase their sales online and lower the amount of money they spent making each sale. Increasing ROAS (Return on Ad Spend) was vital and we achieved this for them. In a very short period of time, we were able to reduce their CPA by 60.28% whilst increasing their Conversion Rate by 73.16% with Year over Year sales increasing 61.62% under our management and conversion-focused optimisations.

  • 1.19% SPEND UP
  • 154% CONVERSIONS UP
  • 60.28% COST PER CONVERSION DOWN
  • 73.16% CONVERSION RATE UP
  • 61.62% SALES/REVENUE UP
  • 59.73% ROAS UP

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The Brief

The Brief:

The PPC Geeks team are proud to share how they transformed HiFix's PPC results and helped them achieve remarkable success. With our expert knowledge and strategic approach, we carefully crafted targeted campaigns that drove increased traffic and conversions for HiFix.

By optimising their ad spend, conducting thorough keyword research, and implementing effective ad copy, we maximised their visibility in the competitive digital landscape. Our dedicated team continuously monitored and fine-tuned the campaigns, ensuring every penny was wisely invested.

The result? HiFix experienced a significant boost in their online presence, skyrocketing their sales and ROI. Partnering with PPC Geeks undoubtedly took HiFix's PPC performance to new heights, leaving them thrilled with the outstanding outcomes we achieved together.

HiFix

The Results

Short-Term Results:

SPEND UP
CONVERSIONS UP

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1.19%

SPEND UP

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154%

CONVERSIONS UP

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60.28%

COST PER CONVERSION DOWN

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73.16%

CONVERSION RATE UP

Long-Term Results:

COST PER CONVERSION DOWN
CONVERSION RATE UP

How We Did It

How We Did It:

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Granular product level campaign expansion

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50% traffic split experiments on bidding strategies

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SKAGs (Single keyword ad groups) built around specific high ROI products

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Advanced bidding strategies around profitability

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Dedicated campaign level shopping rebuild focusing on key ROAS metrics

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Ongoing ROAS focused granular optimsations (demographics/TOD/DOW/GEO etc)

The Journey to Success

HiFix:

"Honest advice and knowledgeable team"

"Leading Specialist Audio Equipment Retailers ROAS up 59.73%"

About HiFix

About HiFix:

One of the leading specialists of leading Hi-Fi and audio equipment how have been in business since 1983. Frank Harvey Hi Fi Excellence is the internet shop window for some of the world's greatest Hi Fi and audio products. With over 30 years' experience in retailing they pride themselves on levels of service not often associated with the internet. They specialise in selling Hi-Fi & Audio Visual products, with unparalleled advice and support on quality products. Offering top bands to name just a few such as Pioneer, Senneiser, HEOS Denon, Sonos, Samsung, Bose and many more.
HiFix

Quotes from the Client

Quotes from the Client:

"Honest advice and knowledgeable team

Having used other company's previously we are really impressed with PPC Geeks, Chris and his creditable and passionate team of professionals provide great communication as well monthly reporting on all the necessary parameter's. Each month suggesting improvements and working to maximize our monthly spend They have been working on our account for nearly 12 months and they have been phenomenal in every respect. They put a lot of work behind the scenes and it shows. Nice work."

~ Frank Harvey - Hi Fi Excellence Ltd

About HiFix

One of the leading specialists of leading Hi-Fi and audio equipment how have been in business since 1983. Frank Harvey Hi Fi Excellence is the internet shop window for some of the world's greatest Hi Fi and audio products. With over 30 years' experience in retailing they pride themselves on levels of service not often associated with the internet. They specialise in selling Hi-Fi & Audio Visual products, with unparalleled advice and support on quality products. Offering top bands to name just a few such as Pioneer, Senneiser, HEOS Denon, Sonos, Samsung, Bose and many more.

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Quotes from
HiFix

"Honest advice and knowledgeable team
Having used other company's previously we are really impressed with PPC Geeks, Chris and his creditable and passionate team of professionals provide great communication as well monthly reporting on all the necessary parameter's. Each month suggesting improvements and working to maximize our monthly spend They have been working on our account for nearly 12 months and they have been phenomenal in every respect. They put a lot of work behind the scenes and it shows. Nice work."

~ Frank Harvey - Hi Fi Excellence Ltd

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Quotes from
PPC Geeks

"Leading Specialist Audio Equipment Retailers ROAS up 59.73%"

- PPC Geeks Team

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