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HiFix: Sales Increased 61.62%

Google Ads (Shopping Ads,Feed Optimisation, Search Ads, Display Ads & Retargeting) 

The Brief:

One of the leading specialists of Hi-Fi and audio equipment who have been in business since 1983.

HiFix stock over 100 of the world’s largest and most important brands including but not limited to Bose, Michell, Bowers and Wilkins, Denon, Marantz, Q Acoustics, KEF, Monitor Audio, QED, Rega, Sonos, Tannoy, Wharfedale and Yamaha. They supply everything from a large range of speakers, headphones, turntables, amplifiers through to Home Cinema Receivers and much more.

HiFix wanted to increase their sales online and lower the amount of money they spent making each sale. Increasing ROAS (Return on Ad Spend) was vital and we achieved this for them. In a very short period of time, we were able to reduce their CPA by 60.28% whilst increasing their Conversion Rate by 73.16% with Year over Year sales increasing 61.62% under our management and conversion-focused optimisations.

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Spend Up


conversions Up


Cost per conversion down


Conversion rate up


Sales/Revenue Up



“Honest advice and knowledgeable team”
“Leading Specialist Audio Equipment Retailers ROAS up 59.73%”

Spend: Up 1.19% YoY

Conversions up: 154%

Cost per conversion down: 60.28%

Conversion rate up: 73.16%

Sales/Revenue Up: 61.62% YoY

ROAS Up: 59.73% YoY

One of the leading specialists of leading Hi-Fi and audio equipment how have been in business since 1983. Frank Harvey Hi Fi Excellence is the internet shop window for some of the world’s greatest Hi Fi and audio products. With over 30 years’ experience in retailing they pride themselves on levels of service not often associated with the internet. They specialise in selling Hi-Fi & Audio Visual products, with unparalleled advice and support on quality products. Offering top bands to name just a few such as Pioneer, Senneiser, HEOS Denon, Sonos, Samsung, Bose and many more.


How we did it

Granular product level campaign expansion

50% traffic split experiments on bidding strategies

SKAGs (Single keyword ad groups) built around specific high ROI products

Advanced bidding strategies around profitability

Dedicated campaign level shopping rebuild focusing on key ROAS metrics

Ongoing ROAS focused granular optimsations (demographics/TOD/DOW/GEO etc)

Continual ad copy A.B testing

“Honest advice and knowledgeable team
Having used other company’s previously we are really impressed with PPC Geeks, Chris and his creditable and passionate team of professionals provide great communication as well monthly reporting on all the necessary parameter’s. Each month suggesting improvements and working to maximize our monthly spend They have been working on our account for nearly 12 months and they have been phenomenal in every respect. They put a lot of work behind the scenes and it shows. Nice work.”


~ Frank Harvey - Hi Fi Excellence Ltd

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We have definitely seen massive growth in the sales on our website. PPC Geeks managed to implement advanced campaigns that can enable us to maximize our return on ad spending. We also love their monthly reports, with solid recommendations along with the live dashboard in case we want to check results anytime

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Managing Director, Books2Door

Every campaign they run is built strategically and methodically with a real focus on gathering and acting on data. This has been really refreshing for me as it integrates perfectly with how we run the other parts of our online business.

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