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HiFix

PPC Success Stories

HiFix: Sales Increased 61.62%

The PPC Geeks team are proud to share how they transformed HiFix's PPC results and helped them achieve remarkable success. With our expert knowledge and strategic approach, we carefully crafted targeted campaigns that drove increased traffic and conversions for HiFix.

By optimising their ad spend, conducting thorough keyword research, and implementing effective ad copy, we maximised their visibility in the competitive digital landscape. Our dedicated team continuously monitored and fine-tuned the campaigns, ensuring every penny was wisely invested.

The result? HiFix experienced a significant boost in their online presence, skyrocketing their sales and ROI. Partnering with PPC Geeks undoubtedly took HiFix's PPC performance to new heights, leaving them thrilled with the outstanding outcomes we achieved together.

HiFix

“Honest advice and knowledgeable team
Having used other company’s previously we are really impressed with PPC Geeks, Chris and his creditable and passionate team of professionals provide great communication as well monthly reporting on all the necessary parameter’s. Each month suggesting improvements and working to maximize our monthly spend They have been working on our account for nearly 12 months and they have been phenomenal in every respect. They put a lot of work behind the scenes and it shows. Nice work.”

Frank Harvey - Hi Fi Excellence Ltd

The Challenge 🧐

One of the leading specialists of Hi-Fi and audio equipment who have been in business since 1983.

The Impact 🦾

HiFix stock over 100 of the world’s largest and most important brands including but not limited to Bose, Michell, Bowers and Wilkins, Denon, Marantz, Q Acoustics, KEF, Monitor Audio, QED, Rega, Sonos, Tannoy, Wharfedale and Yamaha. They supply everything from a large range of speakers, headphones, turntables, amplifiers through to Home Cinema Receivers and much more.

The Outcome 💥🚀

HiFix wanted to increase their sales online and lower the amount of money they spent making each sale. Increasing ROAS (Return on Ad Spend) was vital and we achieved this for them. In a very short period of time, we were able to reduce their CPA by 60.28% whilst increasing their Conversion Rate by 73.16% with Year over Year sales increasing 61.62% under our management and conversion-focused optimisations.

  • 1.19% SPEND UP
  • 154% CONVERSIONS UP
  • 60.28% COST PER CONVERSION DOWN
  • 73.16% CONVERSION RATE UP
  • 61.62% SALES/REVENUE UP
  • 59.73% ROAS UP

0%

SPEND UP

0%

CONVERSIONS UP

0%

COST PER CONVERSION DOWN

0%

CONVERSION RATE UP

“Honest advice and knowledgeable team”
“Leading Specialist Audio Equipment Retailers ROAS up 59.73%”

Spend: Up 1.19% YoY

Conversions up: 154%

Cost per conversion down: 60.28%

Conversion rate up: 73.16%

Sales/Revenue Up: 61.62% YoY

ROAS Up: 59.73% YoY

One of the leading specialists of leading Hi-Fi and audio equipment how have been in business since 1983. Frank Harvey Hi Fi Excellence is the internet shop window for some of the world’s greatest Hi Fi and audio products. With over 30 years’ experience in retailing they pride themselves on levels of service not often associated with the internet. They specialise in selling Hi-Fi & Audio Visual products, with unparalleled advice and support on quality products. Offering top bands to name just a few such as Pioneer, Senneiser, HEOS Denon, Sonos, Samsung, Bose and many more.

HiFix

How we did it

Granular product level campaign expansion

50% traffic split experiments on bidding strategies

SKAGs (Single keyword ad groups) built around specific high ROI products

Advanced bidding strategies around profitability

Dedicated campaign level shopping rebuild focusing on key ROAS metrics

Ongoing ROAS focused granular optimsations (demographics/TOD/DOW/GEO etc)

Continual ad copy A.B testing

“Honest advice and knowledgeable team
Having used other company’s previously we are really impressed with PPC Geeks, Chris and his creditable and passionate team of professionals provide great communication as well monthly reporting on all the necessary parameter’s. Each month suggesting improvements and working to maximize our monthly spend They have been working on our account for nearly 12 months and they have been phenomenal in every respect. They put a lot of work behind the scenes and it shows. Nice work.”

HiFix

~ Frank Harvey - Hi Fi Excellence Ltd

See More of the PPC Geeks Case Studies

65% increase in revenue over 6 months
921% Increase in CTR
YoY Conversion Rate increase of 105%
YoY eCommerce Revenue Up 42%
Revenue and Sales up 85%
33% Increase of Conversion Rate
35% decrease in Cost per Conversion
Conversion Rate Increased by 88%
Return on Ad Spend up 241%
107% Lead Increase & Long Term Growth
22% Decrease in Cost Per Lead
Revenue up 135%
CPAs 57% Below Target
Lead volume up 203%
142% Increase in Conversions
81% Increase in Revenue
Cost Per Lead down 44%
Conversions Up 471% Year Over Year
Return On Ad Spend up 3,197%
71% Increase In Sales
Conversions up 993%
215% Conversion Increase
ROAS up 57% and CPA down 40%
Conversion Rate Up 251%
500% Rise in Conversions
Conversion Rate Up 251.31%
83% Increase in Revenue
14.67% Reduction in Cost Per Conversion
Sales Increased 61.62%
109% ROI increase within the first 90 days
Cut Wasted Ad Spend by £7,000 per Month
Impression share up 80%
Lead Volume Up 266%
96% increase in Conversion Rate
Increased Conversions by 331%
58% Conversion Rate Increase

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