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Housing Hand

Housing Hand: Conversion Rate Up 251.31%

Google Ads (Search, Display, Retargeting & More) 

The Brief:


Housing Hand operates across the whole of the UK, and have students and working professionals guaranteed by them in every major city. They do all of this from their shiny office in Camden, London.

Housing Hand is one of the highest respected rent guarantor specialists helping students both in the UK and internationally and professionals to rent.

As such Housing Hand wanted to increase spend and conversions whilst increasing their market share. Our PPC Experts got to work crafting dedicated campaigns that matched their prospects wants and needs. Utilising all of the tools available with Display, Search and Retargeting to increase spend by 46%, increase conversions by 69%, the conversion rate increased 251% and SIS up 39%! Job well done!

If you want to see more sales and leads from your PPC Spend - speak to one of our amazing PPC Experts!

home banner 2 - Housing Hand


Spend Up


All conversions Up


Conversion Rate UP


All conversion rate up


SIS (search impression share) up

“10/10 and would definitely recommend”
“Insurance Specialist Conversions Increase 69.19%”

Spend Up: 46%

All conversions: Up 69.19%

Conversion Rate Up: 251.31%

All conversion rate up: 16.25%

SIS (search impression share) up: 39.37%

One of the highest respected rent guarantor specialists Housing Hand helps students both in the UK and internationally and professionals to rent a property in the UK by providing them a guarantor. Housing Hand makes the entire renting process from start to finish seamless. With an intuitive application process Housing Hand are able to display hundreds of great reviews from their happy customers.

housinghand - Housing Hand

How we did it

Advanced campaign restructure and expansion (UK & Worldwide)

Experiments on bidding strategies to maximise ROAS

SKAGs (Single keyword ad groups)

Specialist segmented remarking and RLSAs creation and deployment

Ongoing ROAS focused granular optimsations (demographics/TOD/DOW/GEO etc)

Ongoing ROAS focused granular optimsations (demographics/TOD/DOW/GEO etc)

Continual ad copy A.B testing

“10/10 and would definitely recommend.
I would say 10/10 and would definitely recommend! I certainly have done by word of mouth! The main reasons being the way everything is explained in as simple terms as possible as well as with frank consideration of our aims and the extra work they do outside of their remit to ensure we're getting the best results (i.e. analytics revenue set up and assistance). Thanks”

joe housing hand - Housing Hand

~ Joe - Marketing Manager

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