KLC – School of Design: Return on Ad Spend up 673%
PPC Success Stories
"Increased Conversions Year on Year"
Welcome to the PPC Geeks KLC case study, where we delve into real success stories that inspire busy brand owners and digital marketing managers. In this case study, we uncover the remarkable journey of KLC, a brand that achieved extraordinary results through strategic PPC advertising.
From increased website traffic to phenomenal conversion rates, KLC's success story demonstrates the transformative power of well run PPC campaigns.
Join us as we dissect their strategies and uncover hidden gems that can revolutionise your own digital marketing initiatives. Let's write your own success story together!
"The increase in conversions is great to see...my Course Advisor is straining to handle it all....thanks for all your help!”
Stewart Smith - Marketing Director
The Challenge 🧐
KLC School of Design wanted to see their conversion rate improve and to only spend budget in areas that would have a positive impact on their business.
The Impact 🦾
Our PPC Experts were able to show great improvements in just the first quarter on management. We have now been working with KLC for many years.
The Outcome 💥🚀
Since taking over the account, the client's conversions have increased every quarter and every year.
- 60% spend reduction
- 927% increase in quality conversions
- 673% increase in ROAS
Book Your Free Consultation
Simply book your free 30 min call with our PPC experts and we will discuss with you on how to get better results from your PPC marketing!
Book Your Free PPC Audit
Do you already know that your PPC accounts need improvement? If so book in now for your free PPC audit, we will show you how to get better results!
0%
SPEND DOWN0%
CONVERSION RATE UP0%
CONVERSIONS UP0%
ROAS UP
Will your company be our next happy Pay Per Click client
The Brief:
KLC School of Design wanted to see their conversion rate improve and to only spend budget in areas that would have a positive impact on their business.
At KLC, they put their students at the heart of everything they do. They have an ingrained culture of caring applied to how they teach and they encourage students to reflect on how they as designers can impact the environment, communities and each other. These core values have helped KLC establish itself as one of the go-to specialist companies in the sector.
0%
QUALITY CONVERSIONS0%
ROAS JUMPShort-Term Results:
Our PPC Experts were able to show great improvements in just the first quarter on management with Spend Reduced by 60%, Quality Conversions increasing a mind-blowing 927% and ROAS (return on ad spend) jumping 673%.
Long-Term Results:
Since taking over the account the client's conversions have increased every quarter and every year.
0%
CTR increase0%
REDUCED CPAHow We Did It:
Granular course led campaign expansion
Landing page and CRO guidance
Dedicated campaign level remarking and RLSAs
Ongoing ROAS focused granular optimisations (demographics/TOD/DOW/GEO etc)
Ad copy experiments
SKAGs (Single keyword ad groups)
The Journey To Success For
KLC School of Design
The longest journey starts with the first step and
How The Journey Started
Free Consultation & Audit
PPC Geeks conducted a free consultation, PPC audit and market analysis to show KLC School of Design what the market conditions for their industry looked like and showed in detail if it was possible to run an account profitably in this industry.
Onboarding at PPC Geeks
Two Weeks Onboarding Starts
The team at KLC School of Design gave us a chance and we started the two weeks Onboarding process. This is an in-depth process that helps us and our clients to learn more about each other.
The 8 Stages of Onboarding
Meet Your Client Manager
Technical Set Up
Advertising Objectives: Deep Dive
Tracking Implementation
STARS Strategy & KPIs
Review Ad Copy
Live Launch
Monthly Optimisations
Setting Up For Success & Go-Live
Expert PPC Team
We assembled our amazing team of PPC Experts onto the account. As this was a new account we built it for success after spending time getting to know KLC School of Design, their wants and needs. We research, build and got their new account build set up. Then it was time to Go Live! We launched the new brand which far exceeded initial revenue targets in the first year.
Short Term Wins
Stand-Out Achievements
There have been many great results with KLC School of Design over the years and it has been our pleasure to help them grow.
-
Since taking over the account the conversions have increased every Quater.
-
Comparing Q1 2020 to Q1 2021 conversion increased by 105%.
-
Comparing Q1 2021 to Q1 2022 up again by 29%
Landing Pages & CRO Advice
What Moves The Needle
We take a holistic approach to PPC management and will consult on content, landing page creation and design. We helped advise on the new website to maximise PPC opportunities. We helped implement Call Tracking Solution for Lead Transparency. Consulted on CRM implementation to get closed-loop attribution on leads to close. Overall helping to set them up for success at many different levels.
Going For Growth
Further Expansion Inline With KPIs
In the last 6 months compared to the same period last year, the conversion is up 48.17% and Cost/Conv is down by 12.03%. 32% increase in the number of impressions at the top of Google since taking over the account.
Another Record-Breaking Month
Continued Refinement & Expansion
In the first month of running, we were able to increase conversions by 417% and, at the same time, reduce CPA by 92.37%.
Brand Consultancy & Support
Ongoing Improvements
CTR has improved 914.75% in the first year since taking over the account with a reduced spend of 21.81%. Reduced Search lost IS (Rank) by 18.54% year on year up to October 2022.
Regular Monthly Improvements
Monthly Optimisations
Since taking over the account the conversions have increased every Quater. Comparing Q1 2020 to Q1 2021 conversion increased by 105%. Comparing Q1 2021 to Q1 2022 up again by 29%
More Record Results & Growth
Drops In CPAs & CPCs
Since taking over from the client the conversions have increased every year and every quarter.
What Do PPC Geeks Say?
Great Brand To Work With
The team at KLC School of Design have been great to work with. They are responsive and take our advise onboard to help grow their brand.
"For our clients, it is important to implement the most efficient structure for the account and follow disciplined processors for managing campaigns and make improvements in light of the results."
Colin Reynolds - Account Manager
What Does KLC School of Design Say?
Increase in Conversions
"The increase in conversions is great to see...my Course Advisor is straining to handle it all....thanks for all your help!”
Stewart Smith - Marketing Director
About KLC School of Design
At KLC, they put their students at the heart of everything they do. They have an ingrained culture of caring applied to how they teach and they encourage students to reflect on how they as designers can impact the environment, communities and each other. These core values have helped KLC establish itself as one of the go-to specialist companies in the sector.
Their courses are innovative but career-focused and firmly grounded within the industry, cultivating their students’ creativity.
They promote collaboration, experimentation and fearless exploration to the point that their graduates become sought after employees and professional designers who will continue to push the industry forward in the ever-changing professional landscape.
This is what your brand ’s journey could look like
DO YOU WANT BETTER PPC RESULTS?
Book your free consultation with Ste one of our resident PPC experts. Ste will help you drive better results with world-class Google Ads PPC Management.
In the first six months of 2022, we generated an average of 10.1x ROAS for our ecommerce clients.
- We manage over £1.5 million in Google Ads each month
- We generated an average 10x ROAS for our eComm clients in Q1 & Q2 of 2022
- We are Google Ads Premier Partner, in the top 3% of Google Ads Agencies
Our Google Ads audits have helped improve PPC results for over 150 brands and counting. Each audit is packed with custom advice on how to make your PPC spend work harder to generate more revenue and higher ROAS.
Quotes from KLC School of Design
"The increase in conversions is great to see...my Course Advisor is straining to handle it all....thanks for all your help!”
Stewart Smith - Marketing Director
Quotes from PPC Geeks
"For our clients, it is important to implement the most efficient structure for the account and follow disciplined processors for managing campaigns and make improvements in light of the results."
PPC Geeks Team
Book Your PPC Audit Today For Your Brand
Book your Free Consultation & PPC Audit to find out how
What you will get:
✔️ Increase Sales From Your Spend
✔️ Reduce How Much Each Sale Costs
✔️ Get 100% Free Advice (From The PPC Experts)
Your manually reviewed PPC Audit costs you nothing and you are under no obligation to use us to fix any issues we find. What's not to like about that? Start your journey to better results today!
See More of the PPC Geeks Case Studies
