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KLC – School of Design: Return on Ad Spend up 673%

PPC Success Stories

"Increased Conversions Year on Year"

Welcome to the PPC Geeks KLC case study, where we delve into real success stories that inspire busy brand owners and digital marketing managers. In this case study, we uncover the remarkable journey of KLC, a brand that achieved extraordinary results through strategic PPC advertising.

From increased website traffic to phenomenal conversion rates, KLC's success story demonstrates the transformative power of well run PPC campaigns.

Join us as we dissect their strategies and uncover hidden gems that can revolutionise your own digital marketing initiatives. Let's write your own success story together!

stewart smith

"The increase in conversions is great to see...my Course Advisor is straining to handle it all....thanks for all your help!”

Stewart Smith - Marketing Director

The Challenge 🧐

KLC School of Design wanted to see their conversion rate improve and to only spend budget in areas that would have a positive impact on their business.

The Impact 🦾

Our PPC Experts were able to show great improvements in just the first quarter on management. We have now been working with KLC for many years.

The Outcome 💥🚀

Since taking over the account, the client's conversions have increased every quarter and every year.

  • 60% spend reduction
  • 927% increase in quality conversions
  • 673% increase in ROAS

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Simply book your free 30 min call with our PPC experts and we will discuss with you on how to get better results from your PPC marketing!

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SPEND DOWN

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CONVERSION RATE UP

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CONVERSIONS UP

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ROAS UP

The Brief:

KLC School of Design wanted to see their conversion rate improve and to only spend budget in areas that would have a positive impact on their business.

At KLC, they put their students at the heart of everything they do. They have an ingrained culture of caring applied to how they teach and they encourage students to reflect on how they as designers can impact the environment, communities and each other. These core values have helped KLC establish itself as one of the go-to specialist companies in the sector.

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QUALITY CONVERSIONS

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ROAS JUMP

Short-Term Results:

Our PPC Experts were able to show great improvements in just the first quarter on management with Spend Reduced by 60%, Quality Conversions increasing a mind-blowing 927% and ROAS (return on ad spend) jumping 673%.

Long-Term Results:

Since taking over the account the client's conversions have increased every quarter and every year.

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CTR increase

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REDUCED CPA

How We Did It:

Granular course led campaign expansion

Landing page and CRO guidance

Dedicated campaign level remarking and RLSAs

Ongoing ROAS focused granular optimisations (demographics/TOD/DOW/GEO etc)

Ad copy experiments

SKAGs (Single keyword ad groups)

The Journey To Success For 

 KLC School of Design

The longest journey starts with the first step and your brand's success is no different. This is why we start every conversation by auditing your accounts. This allows us to work out if we can help you reach your brand's goals. Our audits are free and you are under no obligation to use us to fix any issues we might find. We believe in your success.

 

How The Journey Started

Free Consultation & Audit

Image showing the first three pages of the 100% Free Pay Per Click Audit produced by the PPC Geeks

PPC Geeks conducted a free consultation, PPC audit and market analysis to show KLC School of Design what the market conditions for their industry looked like and showed in detail if it was possible to run an account profitably in this industry.

How The Journey Started

Onboarding at PPC Geeks

Two Weeks Onboarding Starts

Google Ads Agency

The team at KLC School of Design gave us a chance and we started the two weeks Onboarding process. This is an in-depth process that helps us and our clients to learn more about each other.

The 8 Stages of Onboarding

Meet Your Client Manager

Technical Set Up

Advertising Objectives: Deep Dive

Tracking Implementation

STARS Strategy & KPIs

Review Ad Copy

Live Launch

Monthly Optimisations

Onboarding at PPC Geeks

Setting Up For Success & Go-Live

Expert PPC Team

We assembled our amazing team of PPC Experts onto the account. As this was a new account we built it for success after spending time getting to know KLC School of Design, their wants and needs. We research, build and got their new account build set up. Then it was time to Go Live! We launched the new brand which far exceeded initial revenue targets in the first year.

Setting Up For Success & Go-Live

Short Term Wins

Stand-Out Achievements

There have been many great results with KLC School of Design over the years and it has been our pleasure to help them grow.

  • Since taking over the account the conversions have increased every Quater.

  • Comparing Q1 2020 to Q1 2021 conversion increased by 105%.

  • Comparing Q1 2021 to Q1 2022 up again by 29%

Short Term Wins

Landing Pages & CRO Advice

What Moves The Needle

We take a holistic approach to PPC management and will consult on content, landing page creation and design. We helped advise on the new website to maximise PPC opportunities. We helped implement Call Tracking Solution for Lead Transparency. Consulted on CRM implementation to get closed-loop attribution on leads to close. Overall helping to set them up for success at many different levels.

Landing Pages & CRO Advice

Going For Growth

Further Expansion Inline With KPIs

In the last 6 months compared to the same period last year, the conversion is up 48.17% and Cost/Conv is down by 12.03%. 32% increase in the number of impressions at the top of Google since taking over the account.

Going For Growth

Another Record-Breaking Month

Continued Refinement & Expansion

In the first month of running, we were able to increase conversions by 417% and, at the same time, reduce CPA by 92.37%.

Another Record-Breaking Month

Brand Consultancy & Support

Ongoing Improvements

CTR has improved 914.75% in the first year since taking over the account with a reduced spend of 21.81%. Reduced Search lost IS (Rank) by 18.54% year on year up to October 2022.

Brand Consultancy & Support

Regular Monthly Improvements

Monthly Optimisations

Since taking over the account the conversions have increased every Quater. Comparing Q1 2020 to Q1 2021 conversion increased by 105%. Comparing Q1 2021 to Q1 2022 up again by 29%

Regular Monthly Improvements

More Record Results & Growth

Drops In CPAs & CPCs

Since taking over from the client the conversions have increased every year and every quarter.

More Record Results & Growth

What Do PPC Geeks Say?

Great Brand To Work With

PPC Geeks Team Photo

The team at KLC School of Design have been great to work with. They are responsive and take our advise onboard to help grow their brand.

"For our clients, it is important to implement the most efficient structure for the account and follow disciplined processors for managing campaigns and make improvements in light of the results."

Colin Reynolds - Account Manager

What Do PPC Geeks Say?

What Does KLC School of Design Say?

Increase in Conversions

"The increase in conversions is great to see...my Course Advisor is straining to handle it all....thanks for all your help!”

Stewart Smith - Marketing Director

What Does KLC School of Design Say?

About KLC School of Design

At KLC, they put their students at the heart of everything they do. They have an ingrained culture of caring applied to how they teach and they encourage students to reflect on how they as designers can impact the environment, communities and each other. These core values have helped KLC establish itself as one of the go-to specialist companies in the sector.

Their courses are innovative but career-focused and firmly grounded within the industry, cultivating their students’ creativity.

They promote collaboration, experimentation and fearless exploration to the point that their graduates become sought after employees and professional designers who will continue to push the industry forward in the ever-changing professional landscape.

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This is what your brand’s journey could look like

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Quotes from KLC School of Design

"The increase in conversions is great to see...my Course Advisor is straining to handle it all....thanks for all your help!”

Stewart Smith - Marketing Director

Quotes from PPC Geeks

"For our clients, it is important to implement the most efficient structure for the account and follow disciplined processors for managing campaigns and make improvements in light of the results."

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Book your Free Consultation & PPC Audit to find out how Your Brand’s PPC account stacks up against the best in the business, simply start your journey to better results today!

What you will get:

✔️ Increase Sales From Your Spend

✔️ Reduce How Much Each Sale Costs your brand

✔️ Get 100% Free Advice (From The PPC Experts)

Your manually reviewed PPC Audit costs you nothing and you are under no obligation to use us to fix any issues we find. What's not to like about that? Start your journey to better results today!

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