Pipestock eCommerce Case Study
PPC Success Stories
"YoY eCommerce Revenue Up 42%"
The PPC Geeks team were thrilled to collaborate with Pipestock, a leading provider of high-quality piping products in the UK. With our extensive expertise in digital marketing, we aimed to enhance Pipestock's PPC results and drive tangible growth.
By meticulously analysing their existing PPC campaigns, we identified key areas for improvement and implemented targeted strategies tailored to their unique business objectives. Through focused keyword research, ad optimisation, and ongoing performance monitoring, we were able to significantly boost Pipestock's PPC performance.
The results were truly remarkable, with increased click-through rates, improved conversion rates, and a substantial uplift in overall revenue. At PPC Geeks, we are dedicated to delivering exceptional results and helping businesses like Pipestock thrive in the competitive digital landscape.
"Stephen and the rest of the team have been outstanding. Incredibly knowledgeable and quick to respond to any questions/updates we have. They are always very proactive to keep our campaigns performing to their best. ”
Dominic Snook - eCommerce Manager
The Challenge 🧐
Pipestock chose to work with PPC Geeks to get the most out of their fixed monthly advertising budget. They wanted us to increase both their Revenue and ROAS figures. And improve year-on-year stats across their Google Ads account.
The Impact 🦾
We have achieved 20+% improvements in both ROAS and Revenue over the past three months and are looking to continue this into the new year.
The Outcome💥🚀
We’ve had some fantastic results since working with them and would highly recommend PPC Geeks to anyone looking to take their PPC to the next level.
- 29% Increase In Revenue
- 16% Increase In ROAS
- 54% Increase In Click Through Rate
- 41% Decrease In Bounce Rate
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Will your company be our next happy Pay Per Click client
The Brief:
Pipestock chose to work with PPC Geeks to get the most out of their fixed monthly advertising budget. They wanted us to increase both their Revenue and ROAS figures. And improve year-on-year stats across their Google Ads account.
Pipestock is a technology company. They distribute industrial pipe systems and associated products from leading brands and manufacturers. Supplying products such as: pipes, fittings, valves, all kinds of hoses. As well as connectors, meters & gauges and pipeline ancillary products.
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CTR INCREASE0
CPA DECREASEShort-Term Results:
We have achieved 20+% improvements in both ROAS and Revenue over the past three months and are looking to continue this into the new year. This account is all about finding those marginal gains that come after in-depth data analysis and experience. There is a great working relationship that allows for frank discussion and feedback
Long-Term Results:
Stephen and the rest of the team have been outstanding. Incredibly knowledgeable and quick to respond to any questions/updates we have. They are always very proactive to keep our campaigns performing to their best. We’ve had some fantastic results since working with them and would highly recommend them to anyone looking to take their PPC to the next level
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REVENUE UP0%
ROASHow We Did It:
Made all ads and sitelinks as relevant to the product(s) being advertised as possible.
Added bid adjustments to devices, audiences, locations and days & times.
Added hundreds of new negative keywords to reduce the amount of unnecessary clicks.
Assigned the monthly ad budget to the campaigns providing the best returns.
Tested different automated bid strategies to find the ones that provided the best results.
Produced bespoke weekly and monthly reports allowing both parties to analyse the data and make informed decisions.
The Journey To Success For
Pipestock
The longest journey starts with the first step and
How The Journey Started
Free Consultation & Audit
PPC Geeks conducted a free consultation, PPC audit and market analysis to show Pipestock what the market conditions for their industry looked like and showed in detail if it was possible to run an account profitably in this industry.
Onboarding at PPC Geeks
Two Weeks Onboarding Starts
The team at Pipestock gave us a chance and we started the two weeks Onboarding process. This is an in-depth process that helps us and our clients to learn more about each other.
The 8 Stages of Onboarding
Meet Your Client Manager
Technical Set Up
Advertising Objectives: Deep Dive
Tracking Implementation
STARS Strategy & KPIs
Review Ad Copy
Live Launch
Monthly Optimisations
Setting Up For Success & Go-Live
Expert PPC Team
We assembled our amazing team of PPC experts to work on the account. As it was an account that had been running for quite a few years, we were able to analyse what had worked well and what needed improvement. After spending time getting to know more about the brand and the business, we optimised the account once our management commenced. Both the new and existing campaigns have consistently exceeded their performance targets.
Short Term Wins
Stand-Out Achievements
There have been many great results with Pipestock over the years and it has been our pleasure to help them grow.
- CTR increase - Month 1& 2 vs previous, CTR increased 27.92%
- CPA below target - Month 1&2 vs previous, CPA decreased 14.85%
- 29% initial increase in Revenue
- Aug '22 - Oct '22 saw a 42% revenue increase from the same period in 2021
Landing Pages & CRO Advice
What Moves The Needle
We take a holistic approach to PPC management, consulting on content, landing page CRO and design. These are important factors in helping us to maximise PPC opportunities.
We have been able to assist in the implementation of GA4 and Enhanced Conversions to ensure all purchases and leads are attributed correctly.
Going For Growth
Further Expansion Inline With KPIs
We took over the existing campaigns and created some of our own, following Google's best practices. There was an initial 29% increase in revenue and 54% increase in CTR. Aug '22 - Oct '22 saw a 42% revenue increase from the same period in 2021.
Brand Consultancy & Support
Ongoing Improvements
There has been constant testing of ad copies, bid strategies and budget reassignment to find the combinations that work best. All sitelinks were updated to be campaign/ad group specific which helped to improve the relevance of the ads users were seeing. Negative keywords have been consistently added to negate the impact of irrelevant clicks.
Regular Monthly Improvements
Monthly Optimisations
We have created bespoke weekly and monthly reports with in-depth analysis to keep the client fully informed on the performance of the account. Although Search is the predominant campaign type in use, we have been able to test Shopping, Display and Performance Max campaigns as well.
More Record Results & Growth
Drops In CPAs & CPCs
There has been excellent collaboration and cooperation with the client which has helped to formulate successful strategies and give us more industry knowledge. Separating our work into Brand and Non-Brand meant we were able to work on growing the latter as a client priority and make the business less reliant on Brand traffic. Provided both monthly and yearly comparison data to assess account growth.
What Do PPC Geeks Say?
Great Brand To Work With
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"It has been a pleasure to work with Pipestock due to their transparency, willingness to accept us as a strategic partner and constant drive for improvement. We have a fantastic relationship that allows for ideas to flow and honest conversations. The account has grown under our management thanks to our wonderful in-house team and the assistance from Pipestock".
Ste Browne - Client Manager
"Starting from a strong base, we updated and added to existing campaigns to be in line with current best practices and tested new campaigns and advertising options over time. Working within a strict budget, we have continually improved cost efficiency and return on investment for the client."
Rory Bettany - Account Manager
What Does Pipestock Say?
Incredibly Knowledgeable and Quick to Respond
"Stephen and the rest of the team have been outstanding. Incredibly knowledgeable and quick to respond to any questions/updates we have. They are always very proactive to keep our campaigns performing to their best. We’ve had some fantastic results since working with them and would highly recommend them to anyone looking to take their PPC to the next level”
Dominic Snook - Ecommerce Manager
About Pipestock
The company is known for treating customers, employees and suppliers with fairness and integrity. They have also minimised environmental impact in many different ways.
The company has four key values that we endeavour to keep at the centre of everything they do. Those values are; Ambitiousness, Caring, Demanding and Honesty.
"We hope this gives you an idea of what makes Pipestock who we are.”
This is what your brand ’s journey could look like
DO YOU WANT BETTER PPC RESULTS?
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In the first six months of 2022, we generated an average of 10.1x ROAS for our ecommerce clients.
- We manage over £1.5 million in Google Ads each month
- We generated an average 10x ROAS for our eComm clients in Q1 & Q2 of 2022
- We are Google Ads Premier Partner, in the top 3% of Google Ads Agencies
Our Google Ads audits have helped improve PPC results for over 150 brands and counting. Each audit is packed with custom advice on how to make your PPC spend work harder to generate more revenue and higher ROAS.
Quotes from Pipestock
"Stephen and the rest of the team have been outstanding. Incredibly knowledgeable and quick to respond to any questions/updates we have. They are always very proactive to keep our campaigns performing to their best. We’ve had some fantastic results since working with them and would highly recommend them to anyone looking to take their PPC to the next level.
Dominic Snook - Ecommerce Manager
Quotes from PPC Geeks
"Starting from a strong base, we updated and added to existing campaigns to be in line with current best practices and tested new campaigns and advertising options over time. Working within a strict budget, we have continually improved cost efficiency and return on investment for the client."
PPC Geeks Team
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