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Pipestock eCommerce Case Study

PPC Success Stories

"YoY eCommerce Revenue Up 42%"

The PPC Geeks team were thrilled to collaborate with Pipestock, a leading provider of high-quality piping products in the UK. With our extensive expertise in digital marketing, we aimed to enhance Pipestock's PPC results and drive tangible growth.

By meticulously analysing their existing PPC campaigns, we identified key areas for improvement and implemented targeted strategies tailored to their unique business objectives. Through focused keyword research, ad optimisation, and ongoing performance monitoring, we were able to significantly boost Pipestock's PPC performance.

The results were truly remarkable, with increased click-through rates, improved conversion rates, and a substantial uplift in overall revenue. At PPC Geeks, we are dedicated to delivering exceptional results and helping businesses like Pipestock thrive in the competitive digital landscape.

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"Stephen and the rest of the team have been outstanding. Incredibly knowledgeable and quick to respond to any questions/updates we have. They are always very proactive to keep our campaigns performing to their best. ”

Dominic Snook - eCommerce Manager

The Challenge 🧐 

Pipestock chose to work with PPC Geeks to get the most out of their fixed monthly advertising budget. They wanted us to increase both their Revenue and ROAS figures. And improve year-on-year stats across their Google Ads account.

The Impact 🦾

We have achieved 20+% improvements in both ROAS and Revenue over the past three months and are looking to continue this into the new year.

The Outcome💥🚀

We’ve had some fantastic results since working with them and would highly recommend PPC Geeks to anyone looking to take their PPC to the next level.

  • 29% Increase In Revenue
  • 16% Increase In ROAS
  • 54% Increase In Click Through Rate
  • 41% Decrease In Bounce Rate

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PPC-Geeks-Free-Pay-Per-Click-Audit-Oct-2020-circle-min

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INCREASE IN REVENUE

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INCREASE IN ROAS

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INCREASE IN CLICK THROUGH RATE

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DECREASE IN BOUNCE RATE

The Brief:

Pipestock chose to work with PPC Geeks to get the most out of their fixed monthly advertising budget. They wanted us to increase both their Revenue and ROAS figures. And improve year-on-year stats across their Google Ads account.

Pipestock is a technology company. They distribute industrial pipe systems and associated products from leading brands and manufacturers. Supplying products such as: pipes, fittings, valves, all kinds of hoses. As well as connectors, meters & gauges and pipeline ancillary products.

pipestock-img

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CTR INCREASE

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CPA DECREASE

Short-Term Results:

We have achieved 20+% improvements in both ROAS and Revenue over the past three months and are looking to continue this into the new year. This account is all about finding those marginal gains that come after in-depth data analysis and experience. There is a great working relationship that allows for frank discussion and feedback

Long-Term Results:

Stephen and the rest of the team have been outstanding. Incredibly knowledgeable and quick to respond to any questions/updates we have. They are always very proactive to keep our campaigns performing to their best. We’ve had some fantastic results since working with them and would highly recommend them to anyone looking to take their PPC to the next level

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REVENUE UP

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ROAS

How We Did It:

Made all ads and sitelinks as relevant to the product(s) being advertised as possible.

Added bid adjustments to devices, audiences, locations and days & times.

Added hundreds of new negative keywords to reduce the amount of unnecessary clicks.

Assigned the monthly ad budget to the campaigns providing the best returns.

Tested different automated bid strategies to find the ones that provided the best results.

Produced bespoke weekly and monthly reports allowing both parties to analyse the data and make informed decisions.

The Journey To Success For 

 Pipestock

The longest journey starts with the first step and your brand's success is no different. This is why we start every conversation by auditing your accounts. This allows us to work out if we can help you reach your brand's goals. Our audits are free and you are under no obligation to use us to fix any issues we might find. We believe in your success.

 

How The Journey Started

Free Consultation & Audit

Image showing the first three pages of the 100% Free Pay Per Click Audit produced by the PPC Geeks

PPC Geeks conducted a free consultation, PPC audit and market analysis to show Pipestock what the market conditions for their industry looked like and showed in detail if it was possible to run an account profitably in this industry.

How The Journey Started

Onboarding at PPC Geeks

Two Weeks Onboarding Starts

Google Ads Agency

The team at Pipestock gave us a chance and we started the two weeks Onboarding process. This is an in-depth process that helps us and our clients to learn more about each other.

The 8 Stages of Onboarding

Meet Your Client Manager

Technical Set Up

Advertising Objectives: Deep Dive

Tracking Implementation

STARS Strategy & KPIs

Review Ad Copy

Live Launch

Monthly Optimisations

Onboarding at PPC Geeks

Setting Up For Success & Go-Live

Expert PPC Team

We assembled our amazing team of PPC experts to work on the account. As it was an account that had been running for quite a few years, we were able to analyse what had worked well and what needed improvement. After spending time getting to know more about the brand and the business, we optimised the account once our management commenced. Both the new and existing campaigns have consistently exceeded their performance targets.

Setting Up For Success & Go-Live

Short Term Wins

Stand-Out Achievements

There have been many great results with Pipestock over the years and it has been our pleasure to help them grow.

  • CTR increase - Month 1& 2 vs previous, CTR increased 27.92%
  • CPA below target - Month 1&2 vs previous, CPA decreased 14.85%
  • 29% initial increase in Revenue
  • Aug '22 - Oct '22 saw a 42% revenue increase from the same period in 2021
Short Term Wins

Landing Pages & CRO Advice

What Moves The Needle

We take a holistic approach to PPC management, consulting on content, landing page CRO and design. These are important factors in helping us to maximise PPC opportunities.

We have been able to assist in the implementation of GA4 and Enhanced Conversions to ensure all purchases and leads are attributed correctly.

Landing Pages & CRO Advice

Going For Growth

Further Expansion Inline With KPIs

We took over the existing campaigns and created some of our own, following Google's best practices. There was an initial 29% increase in revenue and 54% increase in CTR. Aug '22 - Oct '22 saw a 42% revenue increase from the same period in 2021.

Going For Growth

Brand Consultancy & Support

Ongoing Improvements

There has been constant testing of ad copies, bid strategies and budget reassignment to find the combinations that work best. All sitelinks were updated to be campaign/ad group specific which helped to improve the relevance of the ads users were seeing. Negative keywords have been consistently added to negate the impact of irrelevant clicks.

Brand Consultancy & Support

Regular Monthly Improvements

Monthly Optimisations

We have created bespoke weekly and monthly reports with in-depth analysis to keep the client fully informed on the performance of the account. Although Search is the predominant campaign type in use, we have been able to test Shopping, Display and Performance Max campaigns as well.

Regular Monthly Improvements

More Record Results & Growth

Drops In CPAs & CPCs

There has been excellent collaboration and cooperation with the client which has helped to formulate successful strategies and give us more industry knowledge. Separating our work into Brand and Non-Brand meant we were able to work on growing the latter as a client priority and make the business less reliant on Brand traffic. Provided both monthly and yearly comparison data to assess account growth.

More Record Results & Growth

What Do PPC Geeks Say?

Great Brand To Work With

PPC Geeks Team Photo

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"It has been a pleasure to work with Pipestock due to their transparency, willingness to accept us as a strategic partner and constant drive for improvement. We have a fantastic relationship that allows for ideas to flow and honest conversations. The account has grown under our management thanks to our wonderful in-house team and the assistance from Pipestock".

Stephen

Ste Browne - Client Manager

"Starting from a strong base, we updated and added to existing campaigns to be in line with current best practices and tested new campaigns and advertising options over time. Working within a strict budget, we have continually improved cost efficiency and return on investment for the client."

Rory

Rory Bettany - Account Manager

What Do PPC Geeks Say?

What Does Pipestock Say?

Incredibly Knowledgeable and Quick to Respond

Dominic Snook

"Stephen and the rest of the team have been outstanding. Incredibly knowledgeable and quick to respond to any questions/updates we have. They are always very proactive to keep our campaigns performing to their best. We’ve had some fantastic results since working with them and would highly recommend them to anyone looking to take their PPC to the next level”

 Dominic Snook - Ecommerce Manager

What Does Pipestock Say?

About Pipestock

The company is known for treating customers, employees and suppliers with fairness and integrity. They have also minimised environmental impact in many different ways.

The company has four key values that we endeavour to keep at the centre of everything they do. Those values are; Ambitiousness, Caring, Demanding and Honesty.

"We hope this gives you an idea of what makes Pipestock who we are.”

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This is what your brand’s journey could look like

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In the first six months of 2022, we generated an average of 10.1x ROAS for our ecommerce clients.

  • We manage over £1.5 million in Google Ads each month
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Our Google Ads audits have helped improve PPC results for over 150 brands and counting. Each audit is packed with custom advice on how to make your PPC spend work harder to generate more revenue and higher ROAS.

Quotes from Pipestock

"Stephen and the rest of the team have been outstanding. Incredibly knowledgeable and quick to respond to any questions/updates we have. They are always very proactive to keep our campaigns performing to their best. We’ve had some fantastic results since working with them and would highly recommend them to anyone looking to take their PPC to the next level.

Dominic Snook - Ecommerce Manager

Quotes from PPC Geeks

"Starting from a strong base, we updated and added to existing campaigns to be in line with current best practices and tested new campaigns and advertising options over time. Working within a strict budget, we have continually improved cost efficiency and return on investment for the client."

This is a glimpse of our PPC Geeks Team Banner, which includes photos of our staff. We're showcasing everybody who makes up PPC Geeks as we're seeking the best candidate for this WFH Account Manager position through our Google Ads Job search.

PPC Geeks Team

Book Your PPC Audit Today For Your Brand

Book your Free Consultation & PPC Audit to find out how Your Brand’s PPC account stacks up against the best in the business, simply start your journey to better results today!

What you will get:

✔️ Increase Sales From Your Spend

✔️ Reduce How Much Each Sale Costs your brand

✔️ Get 100% Free Advice (From The PPC Experts)

Your manually reviewed PPC Audit costs you nothing and you are under no obligation to use us to fix any issues we find. What's not to like about that? Start your journey to better results today!

See More of the PPC Geeks Case Studies

65% increase in revenue over 6 months
921% Increase in CTR
YoY Conversion Rate increase of 105%
YoY eCommerce Revenue Up 42%
Revenue and Sales up 85%
33% Increase of Conversion Rate
35% decrease in Cost per Conversion
Conversion Rate Increased by 88%
Return on Ad Spend up 241%
107% Lead Increase & Long Term Growth
22% Decrease in Cost Per Lead
Revenue up 135%
CPAs 57% Below Target
Lead volume up 203%
142% Increase in Conversions
81% Increase in Revenue
Cost Per Lead down 44%
Conversions Up 471% Year Over Year
Return On Ad Spend up 3,197%
71% Increase In Sales
Conversions up 993%
215% Conversion Increase
ROAS up 57% and CPA down 40%
Conversion Rate Up 251%
500% Rise in Conversions
Conversion Rate Up 251.31%
83% Increase in Revenue
14.67% Reduction in Cost Per Conversion
Sales Increased 61.62%
109% ROI increase within the first 90 days
Cut Wasted Ad Spend by £7,000 per Month
Impression share up 80%
Lead Volume Up 266%
96% increase in Conversion Rate
Increased Conversions by 331%
58% Conversion Rate Increase

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