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Macs Bollards

MACS Bollards: Conversions up 500%

Google Ads (Lead Generation, Search, Display, Retargeting) 

The Brief:

MACS Automated Bollard Systems specialise in the supply, installation, servicing and repair of automatic rising bollards systems and associated equipment for use in a number of projects, from private driveways to city centre regeneration schemes all across the UK, including Scotland, Wales and Northern Ireland.

MACS Automated Bollard Systems are one of the industry leaders of automatic security bollards and with almost 20 years of experience MACS Automated Bollard Systems are dedicated to delivering a product tailor-made for their customers.

As such MACS wanted to see a decrease in their CPA whilst increasing their market share in what is a very competitive marketplace. Our PPC Experts totally rebuilt their account with product/service and location-based campaigns. This dedicated approach saw Ad Spend increase by 357%, the CPA drop 23% and conversions increase by over 500%! Great results I am sure you agree!

If you would like to improve your lead generation PPC spend - then simply speak with one of our PPC Experts who will be more than happy to run through your options and provide you with your very own 100% free Google Ads Account Audit!

Food Brand NDA

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Ad Spend Up

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Cost Per Conversion Down

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Conversions Up

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“PPC Geeks knowledge and service is top class”
“Cost per conversion down -23.81% with a +500% increase in conversions YoY"

Ad Spend: Up 357% YoY

Cost Per Conversion Down: -23.81%

Conversions: Up 500% YoY

Conversion Rate Up: 254%

One of the industry leaders of automatic security bollards and with almost 20 years of experience MACS Automated Bollard Systems are dedicated to delivering a product tailor-made for their customers.

Working with manufacturers they only offer the most reliable and highest quality products and are constantly looking for new and innovative products to further complement their extensive range

Boasting full technical support and aftercare services it's easy to understand why MacsAutomated Bollard Systems have seen such success.

Macs Bollards PPC

How we did it:

Granular campaign expansion (UK & Local)

SKAGs (Single Keyword Ad Groups)

50% traffic split experiments on bidding strategies

Account rebuild in line with company growth goals

Advanced call tracking integration

Dedicated campaign level remarking and RLSAs

Ongoing ROAS focused granular optimsations (demographics/TOD/DOW/GEO etc)

Continual ad copy A.B testing

“Having worked with Chris and the team for a number of months now, we are very happy with the all round excellent service.
After working with other PPC companies before, the guys at PPC Geeks are a refreshing change, and their knowledge and service is top class. Many thanks!.”

~ Paul, Digital Marketing Manager

See More of the PPC Geeks Case Studies

65% increase in revenue over 6 months
921% Increase in CTR
YoY Conversion Rate increase of 105%
YoY eCommerce Revenue Up 42%
Revenue and Sales up 85%
33% Increase of Conversion Rate
35% decrease in Cost per Conversion
Conversion Rate Increased by 88%
Return on Ad Spend up 241%
107% Lead Increase & Long Term Growth
22% Decrease in Cost Per Lead
Revenue up 135%
CPAs 57% Below Target
Lead volume up 203%
142% Increase in Conversions
81% Increase in Revenue
Cost Per Lead down 44%
Conversions Up 471% Year Over Year
Return On Ad Spend up 3,197%
71% Increase In Sales
Conversions up 993%
215% Conversion Increase
ROAS up 57% and CPA down 40%
Conversion Rate Up 251%
500% Rise in Conversions
Conversion Rate Up 251.31%
83% Increase in Revenue
14.67% Reduction in Cost Per Conversion
Sales Increased 61.62%
109% ROI increase within the first 90 days
Cut Wasted Ad Spend by £7,000 per Month
Impression share up 80%
Lead Volume Up 266%
96% increase in Conversion Rate
Increased Conversions by 331%
58% Conversion Rate Increase

Read Our 153 Reviews Here

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