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Macs Bollards

PPC Success Stories

MACS Bollards: Conversions up 500%

MACS Automated Bollard Systems specialise in the supply, installation, servicing and repair of automatic rising bollards systems and associated equipment for use in a number of projects, from private driveways to city centre regeneration schemes all across the UK, including Scotland, Wales and Northern Ireland.

MACS Automated Bollard Systems are one of the industry leaders of automatic security bollards and with almost 20 years of experience MACS Automated Bollard Systems are dedicated to delivering a product tailor-made for their customers.

As such MACS wanted to see a decrease in their CPA whilst increasing their market share in what is a very competitive marketplace. Our PPC Experts totally rebuilt their account with product/service and location-based campaigns. This dedicated approach saw Ad Spend increase by 357%, the CPA drop 23% and conversions increase by over 500%! Great results I am sure you agree!

If you would like to improve your lead generation PPC spend - then simply speak with one of our PPC Experts who will be more than happy to run through your options and provide you with your very own 100% free Google Ads Account Audit!

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"PPC Geeks have been instrumental in allowing us to meet those goals"

"We set really strict profit goals for online sales and PPC Geeks have been instrumental in allowing us to meet those goals. The PPC Geeks team have been methodical and data-driven in their approach, seeking to incrementally increase sales in a sustainable and cost effect manner."

- Albie Attias - Managing Director

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The Challenge

MACS Automated Bollard Systems specialise in the supply, installation, servicing and repair of automatic rising bollards systems and associated equipment for use in a number of projects, from private driveways to city centre regeneration schemes all across the UK, including Scotland, Wales and Northern Ireland.

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The Impact

As such MACS wanted to see a decrease in their CPA whilst increasing their market share in what is a very competitive marketplace.

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The Outcome

Our PPC Experts totally rebuilt their account with product/service and location-based campaigns. This dedicated approach saw Ad Spend increase by 357%, the CPA drop 23% and conversions increase by over 500%! Great results I am sure you agree!

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The Brief

The Brief:

MACS Automated Bollard Systems specialise in the supply, installation, servicing and repair of automatic rising bollards systems and associated equipment for use in a number of projects, from private driveways to city centre regeneration schemes all across the UK, including Scotland, Wales and Northern Ireland.

MACS Automated Bollard Systems are one of the industry leaders of automatic security bollards and with almost 20 years of experience MACS Automated Bollard Systems are dedicated to delivering a product tailor-made for their customers.

MACS Bollards

The Results

Short-Term Results:

AD SPEND UP
COST PER CONVERSION DOWN

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357%

AD SPEND UP

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23.81%

COST PER CONVERSION DOWN

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500%

CONVERSIONS UP

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254%

CONVERSION RATE UP

Long-Term Results:

CONVERSIONS UP
CONVERSION RATE UP

How We Did It

How We Did It:

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Granular campaign expansion (UK & Local)

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SKAGs (Single Keyword Ad Groups)

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50% traffic split experiments on bidding strategies

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Account rebuild in line with company growth goals

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Advanced call tracking integration

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Dedicated campaign level remarking and RLSAs

The Journey to Success

MACS Bollards:

"PPC Geeks knowledge and service is top class"
"Cost per conversion down -23.81% with a +500% increase in conversions YoY"

About MACS Bollards

About MACS Bollards:

One of the industry leaders of automatic security bollards and with almost 20 years of experience MACS Automated Bollard Systems are dedicated to delivering a product tailor-made for their customers.

Working with manufacturers they only offer the most reliable and highest quality products and are constantly looking for new and innovative products to further complement their extensive range

Boasting full technical support and aftercare services it's easy to understand why MacsAutomated Bollard Systems have seen such success.

MACS Bollards

Quotes from the Client

Quotes from the Client:

"Having worked with Chris and the team for a number of months now, we are very happy with the all round excellent service."

"After working with other PPC companies before, the guys at PPC Geeks are a refreshing change, and their knowledge and service is top class. Many thanks!."

~ Paul, Digital Marketing Manager

About MACS Bollards

One of the industry leaders of automatic security bollards and with almost 20 years of experience MACS Automated Bollard Systems are dedicated to delivering a product tailor-made for their customers.

Working with manufacturers they only offer the most reliable and highest quality products and are constantly looking for new and innovative products to further complement their extensive range

Boasting full technical support and aftercare services it's easy to understand why MacsAutomated Bollard Systems have seen such success.

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Quotes from
MACS Bollards

"Having worked with Chris and the team for a number of months now, we are very happy with the all round excellent service.

After working with other PPC companies before, the guys at PPC Geeks are a refreshing change, and their knowledge and service is top class. Many thanks!."

~ Paul, Digital Marketing Manager

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Quotes from
PPC Geeks

"Cost per conversion down -23.81% with a +500% increase in conversions YoY"

- PPC Geeks Team

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I've been really impressed with the project management throughout.

We have good regular updates and useful discussions around experiments we can try next to keep the momentum or deal with challenges when they come up. There has been a good foundation of honesty since we started, which has made this feel like a real team effort.

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