Skip to content

MACS Bollards: Conversions up 500%

Google Ads (Lead Generation, Search, Display, Retargeting) 

The Brief:

MACS Automated Bollard Systems specialise in the supply, installation, servicing and repair of automatic rising bollards systems and associated equipment for use in a number of projects, from private driveways to city centre regeneration schemes all across the UK, including Scotland, Wales and Northern Ireland.

MACS Automated Bollard Systems are one of the industry leaders of automatic security bollards and with almost 20 years of experience MACS Automated Bollard Systems are dedicated to delivering a product tailor-made for their customers.

As such MACS wanted to see a decrease in their CPA whilst increasing their market share in what is a very competitive marketplace. Our PPC Experts totally rebuilt their account with product/service and location-based campaigns. This dedicated approach saw Ad Spend increase by 357%, the CPA drop 23% and conversions increase by over 500%! Great results I am sure you agree!

If you would like to improve your lead generation PPC spend - then simply speak with one of our PPC Experts who will be more than happy to run through your options and provide you with your very own 100% free Google Ads Account Audit!

home banner 2 - Macs Bollards

Will your company be our next happy PPC client ?

0%

Ad Spend Up

0%

Cost Per Conversion Down

0%

Conversions Up

0%

Conversion Rate Up

“PPC Geeks knowledge and service is top class”
“Cost per conversion down -23.81% with a +500% increase in conversions YoY"

Ad Spend: Up 357% YoY

Cost Per Conversion Down: -23.81%

Conversions: Up 500% YoY

Conversion Rate Up: 254%

One of the industry leaders of automatic security bollards and with almost 20 years of experience MACS Automated Bollard Systems are dedicated to delivering a product tailor-made for their customers.

Working with manufacturers they only offer the most reliable and highest quality products and are constantly looking for new and innovative products to further complement their extensive range

Boasting full technical support and aftercare services it's easy to understand why MacsAutomated Bollard Systems have seen such success.

Screenshot 2018 11 12 at 22.19.10 - Macs Bollards

How we did it:

Granular campaign expansion (UK & Local)

SKAGs (Single Keyword Ad Groups)

50% traffic split experiments on bidding strategies

Account rebuild in line with company growth goals

Advanced call tracking integration

Dedicated campaign level remarking and RLSAs

Ongoing ROAS focused granular optimsations (demographics/TOD/DOW/GEO etc)

Continual ad copy A.B testing

“Having worked with Chris and the team for a number of months now, we are very happy with the all round excellent service.
After working with other PPC companies before, the guys at PPC Geeks are a refreshing change, and their knowledge and service is top class. Many thanks!.”

~ Paul, Digital Marketing Manager

See More of the PPC Geeks Case Studies

Filter - All
Lead Generation
Ecommerce
Retail
Training

How does your PPC stack up ?

Get free, human review of your Ads performance today.

Happy Clients

We have definitely seen massive growth in the sales on our website. PPC Geeks managed to implement advanced campaigns that can enable us to maximize our return on ad spending. We also love their monthly reports, with solid recommendations along with the live dashboard in case we want to check results anytime

Abdul Thadha
Managing Director, Books2Door

Every campaign they run is built strategically and methodically with a real focus on gathering and acting on data. This has been really refreshing for me as it integrates perfectly with how we run the other parts of our online business.

Ali Gammack
Marketing Manager, SkyParkSecure

Get more from your Google Ads account

Get your free, no obligation Google Ads audit today to find out how the PPC Geeks can help you.

Award