Macs Bollards
PPC Success Stories
MACS Bollards: Conversions up 500%
MACS Automated Bollard Systems specialise in the supply, installation, servicing and repair of automatic rising bollards systems and associated equipment for use in a number of projects, from private driveways to city centre regeneration schemes all across the UK, including Scotland, Wales and Northern Ireland.
MACS Automated Bollard Systems are one of the industry leaders of automatic security bollards and with almost 20 years of experience MACS Automated Bollard Systems are dedicated to delivering a product tailor-made for their customers.
As such MACS wanted to see a decrease in their CPA whilst increasing their market share in what is a very competitive marketplace. Our PPC Experts totally rebuilt their account with product/service and location-based campaigns. This dedicated approach saw Ad Spend increase by 357%, the CPA drop 23% and conversions increase by over 500%! Great results I am sure you agree!
If you would like to improve your lead generation PPC spend - then simply speak with one of our PPC Experts who will be more than happy to run through your options and provide you with your very own 100% free Google Ads Account Audit!
"PPC Geeks have been instrumental in allowing us to meet those goals"
"We set really strict profit goals for online sales and PPC Geeks have been instrumental in allowing us to meet those goals. The PPC Geeks team have been methodical and data-driven in their approach, seeking to incrementally increase sales in a sustainable and cost effect manner."
- Albie Attias - Managing Director
The Challenge
MACS Automated Bollard Systems specialise in the supply, installation, servicing and repair of automatic rising bollards systems and associated equipment for use in a number of projects, from private driveways to city centre regeneration schemes all across the UK, including Scotland, Wales and Northern Ireland.
The Impact
As such MACS wanted to see a decrease in their CPA whilst increasing their market share in what is a very competitive marketplace.
The Outcome
Our PPC Experts totally rebuilt their account with product/service and location-based campaigns. This dedicated approach saw Ad Spend increase by 357%, the CPA drop 23% and conversions increase by over 500%! Great results I am sure you agree!
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The Brief
The Brief:
MACS Automated Bollard Systems are one of the industry leaders of automatic security bollards and with almost 20 years of experience MACS Automated Bollard Systems are dedicated to delivering a product tailor-made for their customers.
The Results
Short-Term Results:
AD SPEND UP
COST PER CONVERSION DOWN
357%
AD SPEND UP
23.81%
COST PER CONVERSION DOWN
500%
CONVERSIONS UP
254%
CONVERSION RATE UP
Long-Term Results:
CONVERSIONS UP
CONVERSION RATE UP
How We Did It
How We Did It:
Granular campaign expansion (UK & Local)
SKAGs (Single Keyword Ad Groups)
50% traffic split experiments on bidding strategies
Account rebuild in line with company growth goals
Advanced call tracking integration
Dedicated campaign level remarking and RLSAs
The Journey to Success
MACS Bollards:
"PPC Geeks knowledge and service is top class"
"Cost per conversion down -23.81% with a +500% increase in conversions YoY"
About MACS Bollards
About MACS Bollards:
Working with manufacturers they only offer the most reliable and highest quality products and are constantly looking for new and innovative products to further complement their extensive range
Boasting full technical support and aftercare services it's easy to understand why MacsAutomated Bollard Systems have seen such success.
Quotes from the Client
Quotes from the Client:
"Having worked with Chris and the team for a number of months now, we are very happy with the all round excellent service."
"After working with other PPC companies before, the guys at PPC Geeks are a refreshing change, and their knowledge and service is top class. Many thanks!."
~ Paul, Digital Marketing Manager
About MACS Bollards
One of the industry leaders of automatic security bollards and with almost 20 years of experience MACS Automated Bollard Systems are dedicated to delivering a product tailor-made for their customers.
Working with manufacturers they only offer the most reliable and highest quality products and are constantly looking for new and innovative products to further complement their extensive range
Boasting full technical support and aftercare services it's easy to understand why MacsAutomated Bollard Systems have seen such success.
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Quotes from
MACS Bollards
"Having worked with Chris and the team for a number of months now, we are very happy with the all round excellent service.
After working with other PPC companies before, the guys at PPC Geeks are a refreshing change, and their knowledge and service is top class. Many thanks!."
~ Paul, Digital Marketing Manager
Quotes from
PPC Geeks
"Cost per conversion down -23.81% with a +500% increase in conversions YoY"
- PPC Geeks Team
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