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Chase Plant Hire

PPC Success Stories

Chase Plant Hire - cut wasted ad spend by £7,000 per month

Chase Plant Hire are a family-owned business offering the widest range of stock for plant hire equipment in the Midlands. Given the delivery constraints of heavy plant equipment (think JCB diggers) for hire, they target within a mileage range.

Chase Plant Hire continue to work with PPCGeeks, to ensure that they only getting enquiries from their serviceable area. They want maximum brand exposure to build the company value, and this had led to large areas of wasted spend targeting all over the country with previous agencies. Finally with our full end to end tracking, and CRO services we have been able to demonstrate consistent lead flow and improvements for over 5 years with this client. ROI is critical in this competitive high volume market which our reporting exemplifies.

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"PPC Geeks have been instrumental in allowing us to meet those goals"

"Extremely responsive, innovative and constantly improving. I've recommend them to a number of other businesses"

~ R. Jukes - Plant Operations Manager

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The Challenge

Chase Plant Hire are a family-owned business offering the widest range of stock for plant hire equipment in the Midlands.

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The Impact

Chase Plant Hire continue to work with PPCGeeks, to ensure that they only getting enquiries from their serviceable area.

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The Outcome

Wasted ad spend down: 60%
Qualified leads up: 34%

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The Brief

The Brief:

Chase Plant Hire are a family-owned business offering the widest range of stock for plant hire equipment in the Midlands. Given the delivery constraints of heavy plant equipment (think JCB diggers) for hire, they target within a mileage range.

Chase Plant Hire continue to work with PPCGeeks, to ensure that they only getting enquiries from their serviceable area. They want maximum brand exposure to build the company value, and this had led to large areas of wasted spend targeting all over the country with previous agencies. Finally with our full end to end tracking, and CRO services we have been able to demonstrate consistent lead flow and improvements for over 5 years with this client. ROI is critical in this competitive high volume market which our reporting exemplifies.

Chase Plant Hire

The Results

Short-Term Results:

WASTED AD SPEND SAVING
LOCAL IMPRESSION SHARE

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60%

WASTED AD SPEND SAVING

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99.5%

LOCAL IMPRESSION SHARE

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65%

CPA DOWN

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65%

CPA DOWN

Long-Term Results:

CPA DOWN
CPA DOWN

How We Did It

How We Did It:

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Adapting to seasonal trends

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Increased market share for target service area

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Full lead tracking including calls

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Brand protectiong and competitor positioning

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CRO consulting and massive landing page conversion optimisations

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Long term (5+ year) client partnership

The Journey to Success

Chase Plant Hire:

"my go-to for over 5 years, not only for PPC but also traditional marketing help and advice, he has increased our leads generated, decreased the cost of marketing and is always ahead of changes and innovation."

About Chase Plant Hire

About Chase Plant Hire:

Chase Plant Hire is an independent, well established and experienced hire company with a proven track record of excellent service and reliability.

With the largest stock levels in the Midlands, they always have machines to hire same day, next day, weekends and long term.

Chase Plant Hire

Quotes from the Client

Quotes from the Client:

"Extremely responsive, innovative and constantly improving. I've recommend them to a number of other businesses"

~ R. Jukes - Plant Operations Manager

About Chase Plant Hire

Chase Plant Hire is an independent, well established and experienced hire company with a proven track record of excellent service and reliability.

With the largest stock levels in the Midlands, they always have machines to hire same day, next day, weekends and long term.

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Quotes from
Chase Plant Hire

"Extremely responsive, innovative and constantly improving. I've recommend them to a number of other businesses"

~ R. Jukes - Plant Operations Manager

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Quotes from
PPC Geeks

"my go-to for over 5 years, not only for PPC but also traditional marketing help and advice, he has increased our leads generated, decreased the cost of marketing and is always ahead of changes and innovation."

- PPC Geeks Team

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