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Chase Plant Hire

Chase Plant Hire - cut wasted ad spend by £7,000 per month

Google Ads (Search, Retargeting, Display) 

The Brief:

Chase Plant Hire are a family-owned business offering the widest range of stock for plant hire equipment in the Midlands. Given the delivery constraints of heavy plant equipment (think JCB diggers) for hire, they target within a mileage range.

Chase Plant Hire continue to work with PPCGeeks, to ensure that they only getting enquiries from their serviceable area. They want maximum brand exposure to build the company value, and this had led to large areas of wasted spend targeting all over the country with previous agencies. Finally with our full end to end tracking, and CRO services we have been able to demonstrate consistent lead flow and improvements for over 5 years with this client. ROI is critical in this competitive high volume market which our reporting exemplifies.

Food Brand NDA


Wasted Ad Spend Saving


Local impression share


CPA down

“my go-to for over 5 years, not only for PPC but also traditional marketing help and advice, he has increased our leads generated, decreased the cost of marketing and is always ahead of changes and innovation."

Wasted ad spend down: 60%

Qualified leads up: 34%

Company Bio:

Chase Plant Hire is an independent, well established and experienced hire company with a proven track record of excellent service and reliability.

With the largest stock levels in the Midlands, they always have machines to hire same day, next day, weekends and long term.

Chase Plant Hire

How we did it:

Adapting to seasonal trends

Increased market share for target service area

Full lead tracking including calls

Brand protectiong and competitor positioning

CRO consulting and massive landing page conversion optimisations

Long term (5+ year) client partnership

"Extremely responsive, innovative and constantly improving. I've recommend them to a number of other businesses”

~ R. Jukes - Plant Operations Manager

See More of the PPC Geeks Case Studies

65% increase in revenue over 6 months
921% Increase in CTR
YoY Conversion Rate increase of 105%
YoY eCommerce Revenue Up 42%
Revenue and Sales up 85%
33% Increase of Conversion Rate
35% decrease in Cost per Conversion
Conversion Rate Increased by 88%
Return on Ad Spend up 241%
107% Lead Increase & Long Term Growth
22% Decrease in Cost Per Lead
Revenue up 135%
CPAs 57% Below Target
Lead volume up 203%
142% Increase in Conversions
81% Increase in Revenue
Cost Per Lead down 44%
Conversions Up 471% Year Over Year
Return On Ad Spend up 3,197%
71% Increase In Sales
Conversions up 993%
215% Conversion Increase
ROAS up 57% and CPA down 40%
Conversion Rate Up 251%
500% Rise in Conversions
Conversion Rate Up 251.31%
83% Increase in Revenue
14.67% Reduction in Cost Per Conversion
Sales Increased 61.62%
109% ROI increase within the first 90 days
Cut Wasted Ad Spend by £7,000 per Month
Impression share up 80%
Lead Volume Up 266%
96% increase in Conversion Rate
Increased Conversions by 331%
58% Conversion Rate Increase

Read Our 153 Reviews Here

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