PPC Success Stories
“35% decrease in Cost per Conversion”
As a team of seasoned digital marketing experts with over 20 years experience, we’ve had the pleasure of working closely with numerous brand owners and digital marketing managers across the UK.
One particular success story that stands out is how PPC Geeks made a remarkable impact on 1st Choice Formations PPC results. Our team delved into their campaign meticulously analysing every aspect and implementing data-driven strategies tailored to their specific goals.
Through our collaborative efforts, 1st Choice Formations witnessed a significant boost in their PPC performance, achieving higher click-through rates, increased conversions, and ultimately, a stronger online presence. It’s truly gratifying to see our partnership with 1st Choice Formations yield such impressive results, solidifying our reputation as one of the leading PPC management specialists in the industry.
“PPC Geeks have been instrumental in allowing us to meet those goals”
“PPC Geeks offer a professional service. Their levels of communication, reporting and service delivery are excellent. In our particular case, they managed to reduce our Google spend by 40% without any loss of sales”
Suman Chakraborty – Director
The Challenge
1st Choice Formations wanted their Google Ads account to be more effectively managed after the performance worsened in the first half of 2021. Our instructions were to increase the amount of sales and also reduce the Cost per Conversion.
The Impact
We were able to fix their tracking issues and come up with a successful plan that lowered their Cost per Conversion and enabled them to spend money more efficiently on generating more sales.
The Outcome
The account is now in a settled state, producing sales and revenue above the client’s expectations.
- 35% COST PER CONVERSION DOWN
- 40% COST DOWN BY
- 20% CTR UP BY
- 14% CPC DOWN BY
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- The Brief
- The Results
- How We Did It
- The Journey to Success
- About 1st Choice Formations
- Quotes from the Client
The Brief:
1st Choice Formations wanted their Google Ads account to be more effectively managed after the performance worsened in the first half of 2021. Our instructions were to increase the amount of sales and also reduce the Cost per Conversion.
Short-Term Results:
1st Choice Formations came to PPC Geeks with an underperforming account that had inaccurate conversion tracking and a high Cost per Conversion. We were able to fix their tracking issues and come up with a successful plan that lowered their Cost per Conversion and enabled them to spend money more efficiently on generating more sales.
£33.6
MONTH 1 CPA
£36.49
MONTH 2 CPA
6%
CTR INCREASE
-14%
CPA BELOW TARGET
Long-Term Results:
After fixing the conversion tracking, we set about ridding the account of the wasted spend that had been contributing to the expensive Cost per Conversion. This saved the client 40% of their existing spend and meant they could then target the key campaigns more effectively. The account is now in a settled state, producing sales and revenue above the client’s expectations.
How We Did It:
Added extensive negative keyword lists to the account to eradicate wasted spend
Assigned the overall budget to the best performing campaigns
More closely targeted certain cities and countries that were producing cheaper sales
Built new Responsive Search Ads to phase out the old Expanded Text Ads
Created new campaigns to test different bid strategies and services
Set day and time bid adjustments to increase / decrease our ad presence when needed
1st Choice Formations
The longest journey starts with the first step and your brand’s success is no different. This is why we start every conversation by auditing your accounts. This allows us to work out if we can help you reach your brand’s goals. Our audits are free and you are under no obligation to use us to fix any issues we might find. We believe in your success.
About 1st Choice Formations
1st Choice Formations has many years of experience in helping customers from all over the world to register companies. They provide other, additional services such as company restorations and registered offices, too. The ease with which they provide their services means they are a market leader in their industry.
Quotes from the Client:
“PPC Geeks offer a professional service. Their levels of communication, reporting and service delivery are excellent. In our particular case, they managed to reduce our Google spend by 40% without any loss of sales”
Suman Chakraborty – Director
About 1st Choice Formations
1st Choice Formations has many years of experience in helping customers from all over the world to register companies. They provide other, additional services such as company restorations and registered offices, too. The ease with which they provide their services means they are a market leader in their industry.
Do you want better PPC results?
This is what your brand’s journey could look like
Book your free consultation with Dan one of our resident PPC experts. Dan will help you drive better results with world-class Google Ads PPC Management
We generated an average of 10.1x ROAS for our ecommerce clients.
consultation
precise execution
and continuous optimisation
transparent reporting
and dedicated support
and
sustainable growth
to reach your full potential
Our Google Ads audits have helped improve PPC results for over 150 brands and counting. Each audit is packed with custom advice on how to make your PPC spend work harder to generate more revenue and higher ROAS.
Quotes from
Penketh Group
“PPC Geeks offer a professional service. Their levels of communication, reporting and service delivery are excellent. In our particular case, they managed to reduce our Google spend by 40% without any loss of sales”
Suman Chakraborty – Director
Quotes from
PPC Geeks
A great account to work on, that readily adopted smart bidding strategies and has been provided plenty of budget to test new opportunities & experiments to push growth.
– PPC Geeks Team
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Transformative. Tailored. Results-Oriented
Partner with us and experience the PPC Geeks difference. We put you, the client, at the centre of all we do. We are client first, and client focused. We are your partner in success, and our testimonials speak for themselves.
I’ve been really impressed with the project management throughout.
We have good regular updates and useful discussions around experiments we can try next to keep the momentum or deal with challenges when they come up. There has been a good foundation of honesty since we started, which has made this feel like a real team effort.
