Alive & Dirty – Case Study
PPC Success Stories
Alive & Dirty: Revenue up 135%
With multiple physical sites across England, Alive & Dirty are the official online store for Dirty Menswear and Kidswear. Alive & Dirty stocks the best brands in sports and fashion from huge names such as EA7, Adidas, Nike, Under Armour and many more!
Alive & Dirty wanted to increase Sales and Revenue whilst increasing its market share in the online Fashion Sportswear market. This is a very competitive market with many retailers both large and small already well developed in this area.
In a very short period of time we were able to show great improvements with Sales and Revenue up 135%, Search Impression Share up 21% and Spend up 196% when comparing to Yearly results. These were all well above the set KPIs. These great results were all part of the huge increase in activity from our PPC Experts with Changes made in the account up 955%!
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"PPC Geeks have been instrumental in allowing us to meet those goals"
"Great service with proven results."
~ Matt Munnelly - Head of ecommerce
The Challenge
Alive & Dirty wanted to increase Sales and Revenue whilst increasing its market share in the online Fashion Sportswear market.
The Impact
Sales and Revenue up 135%, Search Impression Share up 21% and Spend up 196% when comparing to Yearly results
The Outcome
These great results were all part of the huge increase in activity from our PPC Experts with Changes made in the account up 955%!
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The Brief
The Brief:
The Results
Short-Term Results:
"Sales: Up 127% YoY"
196%
SPEND UP
21%
SEARCH IMPRESSION SHARE UP
135%
SALES/REVENUE UP
955%
CHANGES MADE UP
Long-Term Results:
"Revenue: Up 135% YoY"
How We Did It
How We Did It:
Granular campaign expansion (UK & Worldwide)
Dedicated campaign level remarking and RLSAs
50% traffic split experiments on bidding strategies
Ongoing ROAS focused granular optimsations (demographics/TOD/DOW/GEO etc)
SKAGs (Single keyword ad groups)
Continual ad copy A.B testing
The Journey to Success
Alive & Dirty:
With multiple physical sites across England, Alive & Dirty are the official online store for Dirty Menswear and Kidswear. Alive & Dirty stocks the best brands in sports and fashion from huge names such as EA7, Adidas, Nike, Under Armour and many more!
About Alive & Dirty
About Alive & Dirty:
Quotes from the Client
Quotes from the Client:
"Great service with proven results."
~ Matt Munnelly - Head of ecommerce
About Alive & Dirty
The official online store for Dirty Menswear and Kidswear. Alive & Dirty stocks the best of fashion and sport from huge names such as EA7, Adidas, Nike, Under Armour and many, many more, as well as offering the finest from outdoor brands such as Berghaus, Spraway, Haglofs and more. This specialist streetwear retailer has three stores based in Liverpool, Dirty Mens and KIds in Liverpool One and Dirty in Huyton. This forward thinking fashion retailer offers next day free delivery and easy pay options making it a formidable force in the street fashion vertical.
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Quotes from
Alive & Dirty
"Great service with proven results."
~ Matt Munnelly - Head of ecommerce
Quotes from
PPC Geeks
"Sales: Up 127% YoY"
"Revenue: Up 135% YoY"
- PPC Geeks Team
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