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Alive & Dirty – Case Study

PPC Success Stories

Alive & Dirty: Revenue up 135%

With multiple physical sites across England, Alive & Dirty are the official online store for Dirty Menswear and Kidswear. Alive & Dirty stocks the best brands in sports and fashion from huge names such as EA7, Adidas, Nike, Under Armour and many more!

Alive & Dirty wanted to increase Sales and Revenue whilst increasing its market share in the online Fashion Sportswear market. This is a very competitive market with many retailers both large and small already well developed in this area.

In a very short period of time we were able to show great improvements with Sales and Revenue up 135%, Search Impression Share up 21% and Spend up 196% when comparing to Yearly results. These were all well above the set KPIs. These great results were all part of the huge increase in activity from our PPC Experts with Changes made in the account up 955%!

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"PPC Geeks have been instrumental in allowing us to meet those goals"

"Great service with proven results."

~ Matt Munnelly - Head of ecommerce

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The Challenge

Alive & Dirty wanted to increase Sales and Revenue whilst increasing its market share in the online Fashion Sportswear market.

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The Impact

Sales and Revenue up 135%, Search Impression Share up 21% and Spend up 196% when comparing to Yearly results

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The Outcome

These great results were all part of the huge increase in activity from our PPC Experts with Changes made in the account up 955%!

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The Brief

The Brief:

The official online store for Dirty Menswear and Kidswear. Alive & Dirty stocks the best of fashion and sport from huge names such as EA7, Adidas, Nike, Under Armour and many, many more, as well as offering the finest from outdoor brands such as Berghaus, Spraway, Haglofs and more. This specialist streetwear retailer has three stores based in Liverpool, Dirty Mens and KIds in Liverpool One and Dirty in Huyton. This forward thinking fashion retailer offers next day free delivery and easy pay options making it a formidable force in the street fashion vertical.
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The Results

Short-Term Results:

"Sales: Up 127% YoY"

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196%

SPEND UP

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21%

SEARCH IMPRESSION SHARE UP

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135%

SALES/REVENUE UP

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955%

CHANGES MADE UP

Long-Term Results:

"Revenue: Up 135% YoY"

How We Did It

How We Did It:

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Granular campaign expansion (UK & Worldwide)

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Dedicated campaign level remarking and RLSAs

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50% traffic split experiments on bidding strategies

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Ongoing ROAS focused granular optimsations (demographics/TOD/DOW/GEO etc)

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SKAGs (Single keyword ad groups)

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Continual ad copy A.B testing

The Journey to Success

Alive & Dirty:

With multiple physical sites across England, Alive & Dirty are the official online store for Dirty Menswear and Kidswear. Alive & Dirty stocks the best brands in sports and fashion from huge names such as EA7, Adidas, Nike, Under Armour and many more!

About Alive & Dirty

About Alive & Dirty:

The official online store for Dirty Menswear and Kidswear. Alive & Dirty stocks the best of fashion and sport from huge names such as EA7, Adidas, Nike, Under Armour and many, many more, as well as offering the finest from outdoor brands such as Berghaus, Spraway, Haglofs and more. This specialist streetwear retailer has three stores based in Liverpool, Dirty Mens and KIds in Liverpool One and Dirty in Huyton. This forward thinking fashion retailer offers next day free delivery and easy pay options making it a formidable force in the street fashion vertical.
alive-dirty

Quotes from the Client

Quotes from the Client:

"Great service with proven results."

~ Matt Munnelly - Head of ecommerce

About Alive & Dirty

The official online store for Dirty Menswear and Kidswear. Alive & Dirty stocks the best of fashion and sport from huge names such as EA7, Adidas, Nike, Under Armour and many, many more, as well as offering the finest from outdoor brands such as Berghaus, Spraway, Haglofs and more. This specialist streetwear retailer has three stores based in Liverpool, Dirty Mens and KIds in Liverpool One and Dirty in Huyton. This forward thinking fashion retailer offers next day free delivery and easy pay options making it a formidable force in the street fashion vertical.

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Quotes from
Alive & Dirty

"Great service with proven results."

~ Matt Munnelly - Head of ecommerce

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Quotes from
PPC Geeks

"Sales: Up 127% YoY"
"Revenue: Up 135% YoY"

- PPC Geeks Team

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