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Alive & Dirty – Case Study

Alive & Dirty - Case Study

"“Sales: Up 127% YoY”
“Revenue: Up 135% YoY”

Spend: Up 196% YoY

Search impression share: Up 21% YoY

Sales/Revenue: Up 135% YoY

Changes made: Up 955% YoY

The official online store for Dirty Menswear and Kidswear. Alive & Dirty stocks the best of fashion and sport from huge names such as EA7, Adidas, Nike, Under Armour and many, many more, as well as offering the finest from outdoor brands such as Berghaus, Spraway, Haglofs and more. This specialist streetwear retailer has three stores based in Liverpool, Dirty Mens and KIds in Liverpool One and Dirty in Huyton. This forward thinking fashion retailer offers next day free delivery and easy pay options making it a formidable force in the street fashion vertical.


How we did it:

Granular campaign expansion (UK & Worldwide)

Dedicated campaign level remarking and RLSAs

50% traffic split experiments on bidding strategies

Ongoing ROAS focused granular optimsations (demographics/TOD/DOW/GEO etc)

SKAGs (Single keyword ad groups)

Continual ad copy A.B testing

“Great service with proven results.”


~ Matt Munnelly - Head of ecommerce

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