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Alive & Dirty – Case Study

Alive & Dirty: Revenue up 135%

Google Ads (Shopping, Search, Display, Retargeting) 

The Brief:

With multiple physical sites across England, Alive & Dirty are the official online store for Dirty Menswear and Kidswear. Alive & Dirty stocks the best brands in sports and fashion from huge names such as EA7, Adidas, Nike, Under Armour and many more!

Alive & Dirty wanted to increase Sales and Revenue whilst increasing its market share in the online Fashion Sportswear market. This is a very competitive market with many retailers both large and small already well developed in this area.

In a very short period of time we were able to show great improvements with Sales and Revenue up 135%, Search Impression Share up 21% and Spend up 196% when comparing to Yearly results. These were all well above the set KPIs. These great results were all part of the huge increase in activity from our PPC Experts with Changes made in the account up 955%!

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Spend Up


Search impression share Up


Sales/Revenue Up


Changes made Up

“Sales: Up 127% YoY”
“Revenue: Up 135% YoY”

Spend: Up 196% YoY

Search impression share: Up 21% YoY

Sales/Revenue: Up 135% YoY

Changes made: Up 955% YoY

The official online store for Dirty Menswear and Kidswear. Alive & Dirty stocks the best of fashion and sport from huge names such as EA7, Adidas, Nike, Under Armour and many, many more, as well as offering the finest from outdoor brands such as Berghaus, Spraway, Haglofs and more. This specialist streetwear retailer has three stores based in Liverpool, Dirty Mens and KIds in Liverpool One and Dirty in Huyton. This forward thinking fashion retailer offers next day free delivery and easy pay options making it a formidable force in the street fashion vertical.


How we did it:

Granular campaign expansion (UK & Worldwide)

Dedicated campaign level remarking and RLSAs

50% traffic split experiments on bidding strategies

Ongoing ROAS focused granular optimsations (demographics/TOD/DOW/GEO etc)

SKAGs (Single keyword ad groups)

Continual ad copy A.B testing

“Great service with proven results.”


~ Matt Munnelly - Head of ecommerce

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