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Appeal My Rates

Appeal My Rates: 96% increase in Conversion Rate

Search and Display Remarketing

The Brief:

Appeal My Rates: Fully qualified surveyors providing a professional service to save your business money. They offer free, no obligation business rates audits and get results fast!

This client came to work with PPC Geeks to increase both the quantity and quality of leads their website was generating. With a moderate budget to utilise and a lot of wastage in the account, a lot of optimisation work would be needed to get this back on track.

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Will your company be our next happy PPC client ?


increase in Conversion Rate


decrease in Cost per Conversion


increase in Search Impression Share


decrease in Bounce Rate

“First class service. Worth every penny!”

“We managed to maintain the quantity of leads while hugely improving the quality and weeding out hundreds of unnecessary clicks on the adverts.”

96% increase in Conversion Rate

23% increase in Search Impression Share

24% decrease in Cost per Conversion

10% decrease in Bounce Rate

Company Bio:

Appeal My Rates was founded to provide an expert, professional service to help challenge and reduce business rates bills. They take over the whole process for their clients, saving them valuable time and resources to spend elsewhere. Their fully qualified surveying team are reliable and trustworthy, with hundreds of happy clients.

Appeal My Rates

How we did it:

Designed and built a brand new landing page, designed to be compatible for lead generation.

Created 6 brand new Google Ads campaigns, targeting specific areas of the country.

Added hundreds of negative keywords to weed out unnecessary ad clicks.

Ensured the keyword > ad > landing page triangle of relevance was as accurate as possible to eliminate a high number of irrelevant leads that the client was previously receiving.

Tested automated bid strategies to make sure we found the one that worked best.

Assigned the ad spend to the best performing ad groups and campaigns.

"First class service. Worth every penny!”


~ Paul Phillips - Chief Surveyor.

See More of the PPC Geeks Case Studies

Happy Clients

We have definitely seen massive growth in the sales on our website. PPC Geeks managed to implement advanced campaigns that can enable us to maximize our return on ad spending. We also love their monthly reports, with solid recommendations along with the live dashboard in case we want to check results anytime

Abdul Thadha
Managing Director, Books2Door

Every campaign they run is built strategically and methodically with a real focus on gathering and acting on data. This has been really refreshing for me as it integrates perfectly with how we run the other parts of our online business.

Ali Gammack
Marketing Manager, SkyParkSecure

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