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Appeal My Rates

Appeal My Rates: 96% increase in Conversion Rate

Search and Display Remarketing

The Brief:

Appeal My Rates: Fully qualified surveyors providing a professional service to save your business money. They offer free, no obligation business rates audits and get results fast!

This client came to work with PPC Geeks to increase both the quantity and quality of leads their website was generating. With a moderate budget to utilise and a lot of wastage in the account, a lot of optimisation work would be needed to get this back on track.

Food Brand NDA


increase in Conversion Rate


decrease in Cost per Conversion


increase in Search Impression Share


decrease in Bounce Rate

“First class service. Worth every penny!”

“We managed to maintain the quantity of leads while hugely improving the quality and weeding out hundreds of unnecessary clicks on the adverts.”

96% increase in Conversion Rate

23% increase in Search Impression Share

24% decrease in Cost per Conversion

10% decrease in Bounce Rate

Company Bio:

Appeal My Rates was founded to provide an expert, professional service to help challenge and reduce business rates bills. They take over the whole process for their clients, saving them valuable time and resources to spend elsewhere. Their fully qualified surveying team are reliable and trustworthy, with hundreds of happy clients.

Appeal My Rates

How we did it:

Designed and built a brand new landing page, designed to be compatible for lead generation.

Created 6 brand new Google Ads campaigns, targeting specific areas of the country.

Added hundreds of negative keywords to weed out unnecessary ad clicks.

Ensured the keyword > ad > landing page triangle of relevance was as accurate as possible to eliminate a high number of irrelevant leads that the client was previously receiving.

Tested automated bid strategies to make sure we found the one that worked best.

Assigned the ad spend to the best performing ad groups and campaigns.

"First class service. Worth every penny!”


~ Paul Phillips - Chief Surveyor.

See More of the PPC Geeks Case Studies

65% increase in revenue over 6 months
921% Increase in CTR
YoY Conversion Rate increase of 105%
YoY eCommerce Revenue Up 42%
Revenue and Sales up 85%
33% Increase of Conversion Rate
35% decrease in Cost per Conversion
Conversion Rate Increased by 88%
Return on Ad Spend up 241%
107% Lead Increase & Long Term Growth
22% Decrease in Cost Per Lead
Revenue up 135%
CPAs 57% Below Target
Lead volume up 203%
142% Increase in Conversions
81% Increase in Revenue
Cost Per Lead down 44%
Conversions Up 471% Year Over Year
Return On Ad Spend up 3,197%
71% Increase In Sales
Conversions up 993%
215% Conversion Increase
ROAS up 57% and CPA down 40%
Conversion Rate Up 251%
500% Rise in Conversions
Conversion Rate Up 251.31%
83% Increase in Revenue
14.67% Reduction in Cost Per Conversion
Sales Increased 61.62%
109% ROI increase within the first 90 days
Cut Wasted Ad Spend by £7,000 per Month
Impression share up 80%
Lead Volume Up 266%
96% increase in Conversion Rate
Increased Conversions by 331%
58% Conversion Rate Increase

Read Our 153 Reviews Here

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