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Diet plan brand under nda

Diet Plan Brand - Non brand CPA down by 50%

Google and Microsoft - Search & Retargeting

The Brief:

A leading UK diet plan needed assistance with very high new customer acquisition costs as well as limiting the impact of competitor bidding on their brand search terms. Previous management had hit a plateau and they wanted a fresh approach, that could also deliver account growth.

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Cost per new customer order down


conversion rate up


CTR up


New customer orders up

“PPCGeeks are very responsive and always gives a considered view on questions we pose, results have been improving well and happy with performance.”
“The cost of orders from non brand search terms fell from over £350 to £200 during our first few months of management. At the same time, we stabilised the brand search term CPC, ensuring that intense competitor bidding didn’t impact the cost of brand aware searchers.

Cost per new customer order down: 50%

Conversion rate up: 55%

CTR up: 21%

New customer orders up: 62%

Company Bio:

Leading UK diet plan brand

How we did it

Regular comprehensive reviews of search data

Addition of targeted remarketing

Keyword research into diet plan trends and programs

Setup of data driven bidding strategies

Use of dynamic search campaigns

Full review of negative keywords and placements

“PPCGeeks have cut the cost of acquiring new customers significantly and grown our Google and Bing accounts with quality optimisations.”

~ Client under NDA

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We have definitely seen massive growth in the sales on our website. PPC Geeks managed to implement advanced campaigns that can enable us to maximize our return on ad spending. We also love their monthly reports, with solid recommendations along with the live dashboard in case we want to check results anytime

Abdul Thadha
Managing Director, Books2Door

Every campaign they run is built strategically and methodically with a real focus on gathering and acting on data. This has been really refreshing for me as it integrates perfectly with how we run the other parts of our online business.

Ali Gammack
Marketing Manager, SkyParkSecure

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