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Diet Plan Brand - Non brand CPA down by 50%

Google and Microsoft - Search & Retargeting
 

The Brief:

A leading UK diet plan needed assistance with very high new customer acquisition costs as well as limiting the impact of competitor bidding on their brand search terms. Previous management had hit a plateau and they wanted a fresh approach, that could also deliver account growth.

home banner 2 - Diet plan brand under nda

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0%

Cost per new customer order down

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conversion rate up

0%

CTR up

0%

New customer orders up

“PPCGeeks are very responsive and always gives a considered view on questions we pose, results have been improving well and happy with performance.”
“The cost of orders from non brand search terms fell from over £350 to £200 during our first few months of management. At the same time, we stabilised the brand search term CPC, ensuring that intense competitor bidding didn’t impact the cost of brand aware searchers.

Cost per new customer order down: 50%

Conversion rate up: 55%

CTR up: 21%

New customer orders up: 62%

Company Bio:

Leading UK diet plan brand

How we did it

Regular comprehensive reviews of search data

Addition of targeted remarketing

Keyword research into diet plan trends and programs

Setup of data driven bidding strategies

Use of dynamic search campaigns

Full review of negative keywords and placements

“PPCGeeks have cut the cost of acquiring new customers significantly and grown our Google and Bing accounts with quality optimisations.”

~ Client under NDA

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