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Diet plan brand under nda

Diet Plan Brand - Non brand CPA down by 50%

Google and Microsoft - Search & Retargeting

The Brief:

A leading UK diet plan needed assistance with very high new customer acquisition costs as well as limiting the impact of competitor bidding on their brand search terms. Previous management had hit a plateau and they wanted a fresh approach, that could also deliver account growth.

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Cost per new customer order down


conversion rate up


CTR up


New customer orders up

“PPCGeeks are very responsive and always gives a considered view on questions we pose, results have been improving well and happy with performance.”
“The cost of orders from non brand search terms fell from over £350 to £200 during our first few months of management. At the same time, we stabilised the brand search term CPC, ensuring that intense competitor bidding didn’t impact the cost of brand aware searchers.

Cost per new customer order down: 50%

Conversion rate up: 55%

CTR up: 21%

New customer orders up: 62%

Company Bio:

Leading UK diet plan brand

How we did it

Regular comprehensive reviews of search data

Addition of targeted remarketing

Keyword research into diet plan trends and programs

Setup of data driven bidding strategies

Use of dynamic search campaigns

Full review of negative keywords and placements

“PPCGeeks have cut the cost of acquiring new customers significantly and grown our Google and Bing accounts with quality optimisations.”

~ Client under NDA

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921% Increase in CTR
YoY Conversion Rate increase of 105%
YoY eCommerce Revenue Up 42%
Revenue and Sales up 85%
33% Increase of Conversion Rate
35% decrease in Cost per Conversion
Conversion Rate Increased by 88%
Return on Ad Spend up 241%
107% Lead Increase & Long Term Growth
22% Decrease in Cost Per Lead
Revenue up 135%
CPAs 57% Below Target
Lead volume up 203%
142% Increase in Conversions
81% Increase in Revenue
Cost Per Lead down 44%
Conversions Up 471% Year Over Year
Return On Ad Spend up 3,197%
71% Increase In Sales
Conversions up 993%
215% Conversion Increase
ROAS up 57% and CPA down 40%
Conversion Rate Up 251%
500% Rise in Conversions
Conversion Rate Up 251.31%
83% Increase in Revenue
14.67% Reduction in Cost Per Conversion
Sales Increased 61.62%
109% ROI increase within the first 90 days
Cut Wasted Ad Spend by £7,000 per Month
Impression share up 80%
Lead Volume Up 266%
96% increase in Conversion Rate
Increased Conversions by 331%
58% Conversion Rate Increase

Read Our 163 Reviews Here

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