HiFix
PPC Success Stories
HiFix: Sales Increased 61.62%
The PPC Geeks team are proud to share how they transformed HiFix's PPC results and helped them achieve remarkable success. With our expert knowledge and strategic approach, we carefully crafted targeted campaigns that drove increased traffic and conversions for HiFix.
By optimising their ad spend, conducting thorough keyword research, and implementing effective ad copy, we maximised their visibility in the competitive digital landscape. Our dedicated team continuously monitored and fine-tuned the campaigns, ensuring every penny was wisely invested.
The result? HiFix experienced a significant boost in their online presence, skyrocketing their sales and ROI. Partnering with PPC Geeks undoubtedly took HiFix's PPC performance to new heights, leaving them thrilled with the outstanding outcomes we achieved together.
"PPC Geeks have been instrumental in allowing us to meet those goals"
"Honest advice and knowledgeable team
Having used other company's previously we are really impressed with PPC Geeks, Chris and his creditable and passionate team of professionals provide great communication as well monthly reporting on all the necessary parameter's. Each month suggesting improvements and working to maximize our monthly spend They have been working on our account for nearly 12 months and they have been phenomenal in every respect. They put a lot of work behind the scenes and it shows. Nice work."
Frank Harvey - Hi Fi Excellence Ltd
The Challenge
One of the leading specialists of Hi-Fi and audio equipment who have been in business since 1983.
The Impact
HiFix stock over 100 of the world's largest and most important brands including but not limited to Bose, Michell, Bowers and Wilkins, Denon, Marantz, Q Acoustics, KEF, Monitor Audio, QED, Rega, Sonos, Tannoy, Wharfedale and Yamaha. They supply everything from a large range of speakers, headphones, turntables, amplifiers through to Home Cinema Receivers and much more.
The Outcome
HiFix wanted to increase their sales online and lower the amount of money they spent making each sale. Increasing ROAS (Return on Ad Spend) was vital and we achieved this for them. In a very short period of time, we were able to reduce their CPA by 60.28% whilst increasing their Conversion Rate by 73.16% with Year over Year sales increasing 61.62% under our management and conversion-focused optimisations.
- 1.19% SPEND UP
- 154% CONVERSIONS UP
- 60.28% COST PER CONVERSION DOWN
- 73.16% CONVERSION RATE UP
- 61.62% SALES/REVENUE UP
- 59.73% ROAS UP
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The Brief
The Brief:
By optimising their ad spend, conducting thorough keyword research, and implementing effective ad copy, we maximised their visibility in the competitive digital landscape. Our dedicated team continuously monitored and fine-tuned the campaigns, ensuring every penny was wisely invested.
The result? HiFix experienced a significant boost in their online presence, skyrocketing their sales and ROI. Partnering with PPC Geeks undoubtedly took HiFix's PPC performance to new heights, leaving them thrilled with the outstanding outcomes we achieved together.
The Results
Short-Term Results:
SPEND UP
CONVERSIONS UP
1.19%
SPEND UP
154%
CONVERSIONS UP
60.28%
COST PER CONVERSION DOWN
73.16%
CONVERSION RATE UP
Long-Term Results:
COST PER CONVERSION DOWN
CONVERSION RATE UP
How We Did It
How We Did It:
Granular product level campaign expansion
50% traffic split experiments on bidding strategies
SKAGs (Single keyword ad groups) built around specific high ROI products
Advanced bidding strategies around profitability
Dedicated campaign level shopping rebuild focusing on key ROAS metrics
Ongoing ROAS focused granular optimsations (demographics/TOD/DOW/GEO etc)
The Journey to Success
HiFix:
"Honest advice and knowledgeable team"
"Leading Specialist Audio Equipment Retailers ROAS up 59.73%"
About HiFix
About HiFix:
Quotes from the Client
Quotes from the Client:
"Honest advice and knowledgeable team
Having used other company's previously we are really impressed with PPC Geeks, Chris and his creditable and passionate team of professionals provide great communication as well monthly reporting on all the necessary parameter's. Each month suggesting improvements and working to maximize our monthly spend They have been working on our account for nearly 12 months and they have been phenomenal in every respect. They put a lot of work behind the scenes and it shows. Nice work."
~ Frank Harvey - Hi Fi Excellence Ltd
About HiFix
One of the leading specialists of leading Hi-Fi and audio equipment how have been in business since 1983. Frank Harvey Hi Fi Excellence is the internet shop window for some of the world's greatest Hi Fi and audio products. With over 30 years' experience in retailing they pride themselves on levels of service not often associated with the internet. They specialise in selling Hi-Fi & Audio Visual products, with unparalleled advice and support on quality products. Offering top bands to name just a few such as Pioneer, Senneiser, HEOS Denon, Sonos, Samsung, Bose and many more.
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Quotes from
HiFix
"Honest advice and knowledgeable team
Having used other company's previously we are really impressed with PPC Geeks, Chris and his creditable and passionate team of professionals provide great communication as well monthly reporting on all the necessary parameter's. Each month suggesting improvements and working to maximize our monthly spend They have been working on our account for nearly 12 months and they have been phenomenal in every respect. They put a lot of work behind the scenes and it shows. Nice work."
~ Frank Harvey - Hi Fi Excellence Ltd
Quotes from
PPC Geeks
"Leading Specialist Audio Equipment Retailers ROAS up 59.73%"
- PPC Geeks Team
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