Learn Q Ltd
PPC Success Stories
Learn Q Achieves 38.83% ROAS Surge in Just 3 Months with PPC Geeks
Learn Q is a leading provider of accredited online training courses and resources tailored for individuals, managers, supervisors, and HR professionals. With a wide range of offerings, Learn Q supports career development and workplace compliance across various sectors. However, despite a solid product and market demand, they faced challenges in scaling revenue efficiently through paid advertising.
To solve this, Learn Q partnered with PPC Geeks to gain expert insight, sharper performance, and better returns from their campaigns. The objective was clear: increase revenue while improving ROAS to reach or exceed a 2.0 benchmark. Through deep collaboration, advanced tracking fixes, and strategic bidding optimisation, the campaigns were reengineered for success.
Within just three months, results began to climb steadily—showing the power of data-led decision making and expert PPC strategy. With improved campaign structures and intelligent automation, Learn Q not only hit their ROAS goals but laid the foundation for long-term, scalable growth. This case study showcases the measurable impact of a precise, well-executed PPC approach.
"Thanks to PPC Geeks' guidance and careful optimisations, our campaigns are now delivering stronger revenue and ROAS than ever before."
"The improvements have made a noticeable difference to our overall performance, and we’re seeing the results of a more targeted approach."
The Challenge
The initial challenge lay in unreliable tracking, which was underreporting true sales values. Additionally, the existing campaign structure didn’t allow for smart targeting or revenue-driven bidding. To achieve Learn Q's goals, we had to rethink the strategy from the ground up.
The Impact
Over the past 3 months of driving revenue & ROAS, we have seen:
- 24.40% increase in revenue
- 38.83% Increase in ROAS
- 7.21% increase in Conversion Rate
- 7.05% decrease in CPC
The Outcome
By month six, several campaigns were consistently exceeding the 2.30 ROAS benchmark. Paid search had become a core revenue driver, with performance continuing to strengthen as more data fuelled smarter bidding. Learn Q now has a PPC setup geared for consistent, scalable returns.
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The Brief
The Brief:
Learn Q came to PPC Geeks with a clear goal: to increase revenue while achieving a Return on Ad Spend (ROAS) of at least 2.0. Their existing campaigns lacked full visibility on revenue due to tracking limitations, which made performance assessment unreliable. We needed to fix conversion value reporting and develop campaigns capable of scaling efficiently. PPC Geeks were asked to build new campaigns that aligned with the client's course-specific revenue streams. Delivering measurable results fast—without sacrificing profitability—was a top priority.
The Results
Short-Term Results:
Within the first three months, Learn Q saw a +24.40% increase in revenue from paid campaigns. ROAS climbed significantly, improving by +38.83% to hit a strong 2.30 average. Conversion rates improved by over 7%, while cost-per-click dropped, indicating greater efficiency.
24.40%
INCREASE IN REVENUE
38.83%
ROAS IMPROVEMENT
2.30
ROAS BENCHMARK
EXCEEDED
Long-Term Results:
By month six, several campaigns were consistently exceeding the 2.30 ROAS benchmark. Paid search had become a core revenue driver, with performance continuing to strengthen as more data fuelled smarter bidding. Learn Q now has a PPC setup geared for consistent, scalable returns.
How We Did It
How We Did It:
Working with the client, we corrected sales and revenue tracking to encompass the full course price.
We built out a new Performance Max campaign targeting different courses.
Switched to Smart Bidding to maximise conversion value and later, Target ROAS when enough data was present.
About Learn Q Ltd
Learn Q delivers accredited, online training courses for both individuals and businesses. Their offerings span topics like safeguarding, workplace safety, and HR compliance. Trusted by professionals and organisations alike, their mission is to make learning accessible and impactful. The platform offers flexible, self-paced learning—ideal for busy professionals. Learn Q’s expert-led courses ensure users receive both practical knowledge and certification that meets industry standards.
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Quotes from
Learn Q Ltd
"Thanks to PPC Geeks' guidance and careful optimisations, our campaigns are now delivering stronger revenue and ROAS than ever before. The improvements have made a noticeable difference to our overall performance, and we’re seeing the results of a more targeted approach. Working with the team has given us confidence that our campaigns are not only performing well but are set up for sustainable growth going forward."
Quotes from
PPC Geeks
"From day one, we knew Learn Q had massive potential—we just needed to unlock it with accurate tracking, smarter bidding, and a campaign structure built for revenue. We're proud to have helped them not only hit their ROAS goals, but exceed them."
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