Luxury perfume brand
PPC Success Stories
85.92% Revenue Growth in 3 Months: How PPC Geeks Helped a Luxury Perfume Brand Refine Its Global Reach
Founded in 2004, this luxury perfume house has built a global reputation for crafting the world’s finest oud and artisanal fragrances. Their dedication to sourcing rare and opulent natural ingredients is unmatched, creating products that are as complex as they are captivating. With such a premium offering, it was essential that their digital advertising mirrored this level of precision. That’s where PPC Geeks came in.
Upon review, our team discovered that the account structure lacked segmentation by territory—meaning ad spend was being spread too thinly across underperforming regions. With high-end products and a niche audience, the brand needed a strategy that focused on quality over quantity. Our solution was to restructure campaigns by location, align bidding strategies, and leverage Performance Max to its full potential. The results followed swiftly.
By implementing precise geographical targeting and improving campaign structure, we were able to drive remarkable short-term and long-term gains. Within just three months, purchases surged by nearly 50%, with revenue climbing by almost 86%. Nine months into the partnership, the brand saw ROAS levels above 47x, underscoring the power of strategic optimisation when paired with a premium offering.
"PPC Geeks didn’t just manage our ads—they elevated our entire digital strategy."
"Their attention to detail mirrors the same precision we put into every bottle of perfume. The growth we’ve seen speaks volumes."
~ Luxury perfume brand
The Challenge
Our account review process highlighted that there was a large amount of potential with the account through location segmentation as all traffic was running through campaigns which were targeting all countries. Since segmentation, we have seen purchases and revenue improve as budget has been optimised more efficiently.
The Impact
Over the first 3 months:
- 49.03% increase in purchases
- 85.92% increase in revenue
- 70.76% increase in ROAS
The Outcome
Over the first 6 months:
- Spend: +11.67%
- Conversions: +37.03%
- ROAS: +68.29%
- Revenue: +87.93%
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The Brief
The Brief:
This luxury perfume brand approached PPC Geeks with an established but inefficient advertising account. Campaigns were running globally without regional segmentation, leading to wasted budget and underperformance. Our audit revealed a clear opportunity to refine the structure and focus spend on high-converting territories. The brief was simple: improve campaign performance, maximise efficiency, and support ongoing international growth. With this in mind, we set out to align paid strategy with business ambition.
The Results
Short-Term Results:
In just three months, purchases increased by 49.03% thanks to tighter campaign targeting and improved asset grouping. Revenue surged by 85.92%, while ROAS jumped by over 70%. These results demonstrated the immediate impact of refined campaign segmentation and smart bidding strategies.
49.03%
INCREASE IN PURCHASES
85.92%
INCREASE IN REVENUE
68.29%
INCREASE IN ROAS
37%
INCREASE IN CONVERSION VOLUME
Long-Term Results:
Over a six-month period, ROAS climbed to an impressive 47.61x—an increase of 68.29% compared to the previous period. Revenue reflected an 87.93% year-on-year uplift. With conversion volume also up by over 37%, Ensar Oud has established a scalable PPC foundation for sustainable growth.
How We Did It
How We Did It:
Set up new campaigns which targeted the best converting territories and promote growth in the account.
Improved existing campaigns in the account aligned with Google recommended structure.
Adjusted and optimised new bidding strategies.
Built out targeted campaigns including implementing custom segments, search themes and audiences from pre-existing account data.
Reviewed conversion tracking and ensured this was up to standard for revenue generation to ensure optimal bidding.
About the Client
This luxury fragrance house was founded in 2004 by a master perfumer known for his meticulous approach to ingredient sourcing. Globally revered, the brand crafts some of the most exclusive oud and natural oil blends in the world. Every product reflects years of refinement and a dedication to sensory excellence. Their customers are highly discerning and expect nothing short of olfactory perfection. With a growing global presence, the brand continues to expand its reach into new and profitable markets.
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Quotes from
the Client
"Working with PPC Geeks has been a revelation. Their deep understanding of our niche and ability to unlock potential through smarter targeting has delivered incredible results—and we’re just getting started."
~ Luxury perfume brand
Quotes from
PPC Geeks
"This brand embodies luxury and precision. Our goal was to reflect that same level of excellence in their PPC strategy—focusing every penny on the regions and campaigns that delivered the most value."
~ PPC Geeks Team
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