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Mountain Dog

Mountain Dog - ROAS up 57% and CPA down 40%

Google Ads (Shopping, Search) 

The Brief:

Mountain Dog provide competitively priced quality outdoor dog gear, aimed squarely at those with active dogs across the whole year. They are a top supplier of recognised brands, as well as stockists of more specialised equipment.

Mountain Dog worked with PPCGeeks, with the aim of achieving new and consistent growth in their business, hoping to achieve increased sales, profitability and also become more competitive in the market.

Food Brand NDA


Ad spend up


Sales up


CPA down


Revenue up



“PPCGeeks have been crucial to the growth of Mountain Dog, transforming our business into a highly competitive player in the dog equipment market. The scaling of my account, combined with the consistent ROAS, has fuelled a fantastic period of rapid expansion.”

“Since Day 1, we have been able to work towards very aggressive ROAS targets knowing there was potential with this account. We have been able to see a huge growth in spend, over treble of the initial budget, with a significant increase in the profits made and over 40% drop in the cost per sale.”

Ad spend up: 232%

Revenue up: 424%

Sales up: 456%

CPA down: 40%

ROAS up: 57%

Company Bio:

Mountain Dog aim to provide quality outdoor dog equipment, to suit the most active of four legged partners.

Mountain Dog

How we did it:

Adapting to seasonal trends

Increased market share for top brands

Data driven bidding centred around ROAS

Detailed keyword research

Proactive management of Google Shopping product groups

Effective use of dynamic search and Google audiences

"The efforts from PPCGeeks have been integral to the growth of my business.”

~ Julia Simpson - Owner

See More of the PPC Geeks Case Studies

65% increase in revenue over 6 months
921% Increase in CTR
YoY Conversion Rate increase of 105%
YoY eCommerce Revenue Up 42%
Revenue and Sales up 85%
33% Increase of Conversion Rate
35% decrease in Cost per Conversion
Conversion Rate Increased by 88%
Return on Ad Spend up 241%
107% Lead Increase & Long Term Growth
22% Decrease in Cost Per Lead
Revenue up 135%
CPAs 57% Below Target
Lead volume up 203%
142% Increase in Conversions
81% Increase in Revenue
Cost Per Lead down 44%
Conversions Up 471% Year Over Year
Return On Ad Spend up 3,197%
71% Increase In Sales
Conversions up 993%
215% Conversion Increase
ROAS up 57% and CPA down 40%
Conversion Rate Up 251%
500% Rise in Conversions
Conversion Rate Up 251.31%
83% Increase in Revenue
14.67% Reduction in Cost Per Conversion
Sales Increased 61.62%
109% ROI increase within the first 90 days
Cut Wasted Ad Spend by £7,000 per Month
Impression share up 80%
Lead Volume Up 266%
96% increase in Conversion Rate
Increased Conversions by 331%
58% Conversion Rate Increase

Read Our 153 Reviews Here

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