PPC Success Stories
Natural Nutrients: ROAS up 3,197%
Liam started selling his first-ever Natural Nutrients product – an unflavoured grass-fed whey protein powder, from the boot of his car following outdoor Bootcamp sessions.
It wasn’t long before Liam’s car (and spare room) became too cramped for the growing demand and expanding product range, and Natural Nutrients needed its own home. So after a few years as a small side business, Liam set up a new base in Chester-le-Street in County Durham and dedicated himself to his customers full time.
As such Natural Nutrients wanted to further its growth goals with PPC campaigns aligned with increases in sales and revenue. PPC Geeks were pleased to help Natural Nutrients Google Ads campaigns improve dramatically. With Revenue up 5,789% and ROAS up 3,197% year over year. Further improvements to product listings saw the impressions increase by 68% and SIS up 41%. Great results and if you want to see if you could be squeezing out more from your e-commerce stores PPC spend you should speak with one of our PPC Experts today!
“PPC Geeks have been instrumental in allowing us to meet those goals”
The Challenge
Liam started selling his first-ever Natural Nutrients product – an unflavoured grass-fed whey protein powder, from the boot of his car following outdoor Bootcamp sessions.
The Impact
It wasn’t long before Liam’s car (and spare room) became too cramped for the growing demand and expanding product range, and Natural Nutrients needed its own home.
The Outcome
~ Search Impression Share: Up 41% YoY
~ Sales Revenue: Up 5,789.91% YoY
~ Return on Ad Spend (ROAS): Up 3,197.87% YoY
~ Impressions: Up 68.95% YoY
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- The Brief
- The Results
- How We Did It
- The Journey to Success
- About Natural Nutrients
- Quotes from the Client
The Brief:
Liam started selling his first-ever Natural Nutrients product – an unflavoured grass-fed whey protein powder, from the boot of his car following outdoor Bootcamp sessions.
It wasn’t long before Liam’s car (and spare room) became too cramped for the growing demand and expanding product range, and Natural Nutrients needed its own home. So after a few years as a small side business, Liam set up a new base in Chester-le-Street in County Durham and dedicated himself to his customers full time.
Short-Term Results:
Search Impression Share
Sales Revenue
41%
Search Impression Share
3,197.87%
Sales Revenue
5,789.91%
SALES REVENUE UP
68.95%
IMPRESSIONS UP
Long-Term Results:
SALES REVENUE UP
IMPRESSIONS UP
How We Did It:
Granular campaign expansion
SKAGs (Single Keyword Ad Groups)
Dedicated SPAGs (Single Product Ad Groups)
Highlighly KPI focused ROAS and CPA build
Dedicated campaign level remarketing and RLSAs
Ongoing ROAS focused granular optimsations (demographics/TOD/DOW/GEO etc)
The Natural Nutrients:
With Revenue up 5,789% and ROAS up 3,197% year over year. Further improvements to product listings saw the impressions increase by 68% and SIS up 41%.
About Natural Nutrients:
The secret to Natural Nutrients continued success is that it is created by Personal Trainer’s and Nutritionists, Natural Nutrients is a market leading supplement brand that customers can trust. Natural Nutrients make cleaner, simpler and more effective products that contain no artificial fillers, bulkers or flavourings – unlike their competitors. Natural Nutrients also guarantee quality and consistency across their entire range.
Quotes from the Client:
“With Revenue up 5,789% and ROAS up 3,197% year over year. Further improvements to product listings saw the impressions increase by 68% and SIS up 41%”
About Natural Nutrients
The secret to Natural Nutrients continued success is that it is created by Personal Trainer’s and Nutritionists, Natural Nutrients is a market leading supplement brand that customers can trust. Natural Nutrients make cleaner, simpler and more effective products that contain no artificial fillers, bulkers or flavourings – unlike their competitors. Natural Nutrients also guarantee quality and consistency across their entire range.
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Quotes from
Natural Nutrients
With Revenue up 5,789% and ROAS up 3,197% year over year. Further improvements to product listings saw the impressions increase by 68% and SIS up 41%.
Quotes from
PPC Geeks
Great results and if you want to see if you could be squeezing out more from your e-commerce stores PPC spend you should speak with one of our PPC Experts today!
– PPC Geeks Team
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