PPC Success Stories
Capturing Colocation Leads For Less With Netwise: Conversions up 215%
Founded in 2009, with a genesis story stretching back further still, Netwise started life as a passion project by two school friends with a love for technology. Fast forward nearly a decade, and they are now one of the UK’s leading colocation service providers, with private facilities designed and built entirely in-house, delivering end-user content on a truly global scale.
Netwise wanted to use an Expert PPC Team to increase leads and sales while reducing the CPA they paid for each new client. Our team of PPC Experts were able to increase quality leads by 215% while reducing the CPA by 28% and increase the spend by 127% all in a very short period of time.
Over the last 365 days, conversions are up 39.81% YoY and CPA is down 28.91% for the same period for a comparable spend (+0.17%).
If you would like to see results like this on your PPC spend – speak to our team of PPC Experts today!
“PPC Geeks have been instrumental in allowing us to meet those goals”
We don’t have the in-house resources or expertise available to undertake this type of thing properly (it’s a real minefield, and a full time occupation!), so having a third party we can rely on is vital.
Rather than just diving in with things, they took the time to fully understand our business and our requirements before designing the first phase of our campaigns, and have constantly revised and honed things along the way. The team also propose new avenues to explore and ways of getting more for your spend, which is fantastic.
I would highly recommend PPC Geeks for businesses looking to make the most of their PPC budgets, as going it alone is often a fruitless money pit.”
~ Senior Manager – Matt Seaton
The Challenge
Being a leading provider of collocation in the UK, Netwise are part of a crowded market, all competing for lucrative contracts from businesses looking to avoid creating the own in house server rooms. The main objective, was to cut the cost of leads, whilst increasing lead volume at the same time as sticking to a fixed budget.
The Impact
Our team of PPC Experts were able to increase quality leads by 215% while reducing the CPA by 28% and increase the spend by 127% all in a very short period of time.
The Outcome
Over the last 365 days, conversions are up 39.81% YoY and CPA is down 28.91% for the same period for a comparable spend (+0.17%).
The figures for March 2025:
- CTR up 380.78%
- CVR up 205.01%
- CPA down 28.91%
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The Brief:
Founded in 2009, with a genesis story stretching back further still, Netwise started life as a passion project by two school friends with a love for technology. Fast forward nearly a decade, and they are now one of the UK’s leading colocation service providers, with private facilities designed and built entirely in-house, delivering end-user content on a truly global scale.
Short-Term Results:
SPEND UP
CPA DOWN
127%
SPEND UP
28%
CPA DOWN
215%
LEADS UP
215%
LEADS UP
Long-Term Results:
LEADS UP
How We Did It:
Detailed, regular keyword reviews & removal of non converting keywords
Thorough industry research and client understanding
Regular experiments at campaign and keyword level to find new opportunities
Setup and expansion of finely targeted remarketing
Commercial feedback to improve landing page experience and quality
Use of SKAGs (Single keyword ad groups) for top performing keywords
The Netwise:
“They really know what they’re talking about. Their management of the efforts has been great, too”
“The team’s clear knowledge of the industry and ability to manage all the efforts is impressive.”
About Netwise:
After starting off from humble beginnings, Netwise are now one of the UK’s leading colocation service providers, with private facilities designed and built entirely in-house, delivering end-user content on a truly global scale.
Now a world-leading data centre operator, Netwise is proud to represent businesses both small and large from across the globe, from its award-winning London data centres. They continue to set their sites high with new data centres being developed for increasing demand.
Quotes from the Client:
“They really know what they’re talking about. Their management of the efforts has been great, too”
“The team’s clear knowledge of the industry and ability to manage all the efforts is impressive.”
~ Senior Manager – Matt Seaton
About Netwise
After starting off from humble beginnings, Netwise are now one of the UK’s leading colocation service providers, with private facilities designed and built entirely in-house, delivering end-user content on a truly global scale.
Now a world-leading data centre operator, Netwise is proud to represent businesses both small and large from across the globe, from its award-winning London data centres. They continue to set their sites high with new data centres being developed for increasing demand.
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Quotes from
Netwise
“We don’t have the in-house resources or expertise available to undertake this type of thing properly (it’s a real minefield, and a full time occupation!), so having a third party we can rely on is vital.
Rather than just diving in with things, they took the time to fully understand our business and our requirements before designing the first phase of our campaigns, and have constantly revised and honed things along the way. The team also propose new avenues to explore and ways of getting more for your spend, which is fantastic.
I would highly recommend PPC Geeks for businesses looking to make the most of their PPC budgets, as going it alone is often a fruitless money pit.”
~ Senior Manager – Matt Seaton
Quotes from
PPC Geeks
“The team’s clear knowledge of the industry and ability to manage all the efforts is impressive.”
– PPC Geeks Team
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I’ve been really impressed with the project management throughout.
We have good regular updates and useful discussions around experiments we can try next to keep the momentum or deal with challenges when they come up. There has been a good foundation of honesty since we started, which has made this feel like a real team effort.
