PPC Success Stories
Better Colocation Leads With Netwise: 6+ Years of Growth
Founded in 2009, Netwise started life as a passion project by two school friends with a love for technology. Today they are one of the UK’s leading colocation service providers, with private data centres designed and built entirely in-house, delivering end-user content on a truly global scale.
Netwise first came to PPC Geeks in 2020, wanting to increase leads and sales while reducing the cost per acquisition (CPA). In the first phase, our PPC experts increased quality leads by 215% while reducing CPA by 28% and increasing spend by 127%.
More than six years later, we’re still their PPC partner. Over that time, the account has evolved from a volume-led Search and Performance Max setup to a focused, quality-first strategy that wins the right enquiries.
And the results keep coming. Over the last year, conversions are up 40% and cost per acquisition is down almost 30%, on a comparable spend.
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“PPC Geeks have been instrumental in allowing us to meet those goals”
We don’t have the in-house resources or expertise available to undertake this type of thing properly (it’s a real minefield, and a full time occupation!), so having a third party we can rely on is vital.
Rather than just diving in with things, they took the time to fully understand our business and our requirements before designing the first phase of our campaigns, and have constantly revised and honed things along the way. The team also propose new avenues to explore and ways of getting more for your spend, which is fantastic.
I would highly recommend PPC Geeks for businesses looking to make the most of their PPC budgets, as going it alone is often a fruitless money pit.”
~ Senior Manager – Matt Seaton
The Challenge
As one of the UK’s leading colocation providers, Netwise operates in a crowded market, competing for lucrative contracts from businesses looking to avoid building their own in-house server rooms. The main objective was to cut the cost of leads while increasing lead volume, all within a fixed budget. Over time, the focus has shifted from more leads to better leads.
The Impact
In the first phase, our PPC experts increased quality leads by 215%, reduced CPA by 28% and increased spend by 127%. Running Search and Performance Max together then gave Netwise a huge boost in lead volume.
The Outcome
After more than six years together, we’ve refined the account to focus on lead quality as well as volume. We took the best lessons from Performance Max into a much more focused Search campaign, with a separate Demand Gen campaign adding wider visibility and more control over spend, targeting and ads.
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The Brief:
When Netwise joined PPC Geeks in 2020, the brief was simple: more quality leads at a lower cost, within a fixed budget. More than six years on, that brief has grown into a long-term partnership focused on winning the right enquiries.
The Results:
Short-Term Results:
127%
SPEND UP
28%
CPA DOWN
215%
LEADS UP
Long-Term Results:
We started by building strong foundations: regular keyword reviews, finely targeted remarketing and landing page improvements. Adding Performance Max alongside Search then gave Netwise a huge boost in lead volume. Since then, we’ve shifted the focus from volume to quality, taking the best lessons from Performance Max into a focused Search campaign and adding a separate Demand Gen campaign for wider visibility with more control over spend.
How We Did It:
Detailed, regular keyword reviews and removal of non-converting search terms
Search and Performance Max working together to scale lead volume
Restructured campaigns and targeting to focus on lead quality, not just volume
Took the best lessons from Performance Max into a tighter, more focused Search campaign
A separate Demand Gen campaign for wider visibility, with more control over spend, targeting and ads
Finely targeted remarketing and regular experiments to find new opportunities
About Netwise
After starting off from humble beginnings, Netwise are now one of the UK’s leading colocation service providers, with private facilities designed and built entirely in-house, delivering end-user content on a truly global scale.
Today, Netwise is proud to represent businesses both small and large from across the globe, from its award-winning London data centres. They continue to set their sights high with new data centres being developed for increasing demand.
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Quotes from
Netwise
“They really know what they’re talking about. Their management of the efforts has been great, too. The team’s clear knowledge of the industry and ability to manage all the efforts is impressive.”
~ Senior Manager – Matt Seaton
Quotes from
PPC Geeks
“Netwise has been a brilliant long-term partner. Over more than six years, the account has evolved from scaling lead volume with Search and Performance Max to a more focused, quality-first strategy. By continually refining keywords, campaign structure and targeting, we’ve been able to adapt as their priorities changed and concentrate budget on the enquiries that matter most. The longevity of the partnership reflects the open communication, trust and shared commitment to testing new approaches that have helped us keep improving performance together.”
— Rory, Lead Account Manager, PPC Geeks
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Partner with us and experience the PPC Geeks difference. We put you, the client, at the centre of all we do. We are client first, and client focused. We are your partner in success, and our testimonials speak for themselves.
I’ve been really impressed with the project management throughout.
We have good regular updates and useful discussions around experiments we can try next to keep the momentum or deal with challenges when they come up. There has been a good foundation of honesty since we started, which has made this feel like a real team effort.
