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Capturing Colocation Leads For Less With Netwise: Conversions up 215%

Google Ads (Search Text Ads, Display, Retargeting on RLSAs & the Display Network) 

The Brief:

Founded in 2009, with a genesis story stretching back further still, Netwise started life as a passion project by two school friends with a love for technology. Fast forward nearly a decade, and we are now one of the UK's leading colocation service providers, with private facilities designed and built entirely in-house, delivering end-user content on a truly global scale.

Netwise wanted to use an Expert PPC Team to increase leads and sales while reducing the CPA they paid for each new client. Our team of PPC Experts were able to increase quality leads by 215% while reducing the CPA by 28% and increase the spend by 127% all in a very short period of time.

Top level statistics are taken from 17th Feb through 29th June Vs the previous 6th Oct through 16th Feb Impact of seasons is very minimal for this business.

If you would like to see results like this on your PPC spend - speak to our team of PPC Experts today!

home banner 2 - Netwise

Will your company be our next happy PPC client ?

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Spend Up

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CPA Down

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Leads Up

“They really know what they’re talking about. Their management of the efforts has been great, too”
“The team’s clear knowledge of the industry and ability to manage all the efforts is impressive.”

Top level statistics taken from 17th Feb through 29th June Vs the previous 6th Oct through 16th Feb
Impact of seasons is very minimal for this business.

Spend: Up 127%

CPA: Down 28%

Leads: Up 215%

lead volume - Netwise

After starting off from humble beginnings, Netwise are now one of the UK's leading colocation service providers, with private facilities designed and built entirely in-house, delivering end-user content on a truly global scale.

Now a world-leading data centre operator, Netwise is proud to represent businesses both small and large from across the globe, from its award-winning London data centres. They continue to set their sites high with new data centres being developed for increasing demand.

The challenge they presented us with:

Being a leading provider of collocation in the UK, Netwise are part of a crowded market, all competing for lucrative contracts from businesses looking to avoid creating the own in house server rooms. The main objective, was to cut the cost of leads, whilst increasing lead volume at the same time as sticking to a fixed budget.

netwise - Netwise

How we did it:

Detailed, regular keyword reviews & removal of non converting keywords

Thorough industry research and client understanding

Regular experiments at campaign and keyword level to find new opportunities

Setup and expansion of finely targeted remarketing

Commercial feedback to improve landing page experience and quality

Use of SKAGs (Single keyword ad groups) for top performing keywords

“Great guys that clearly know everything there is about all things PPC.

We don't have the in-house resources or expertise available to undertake this type of thing properly (it's a real minefield, and a full time occupation!), so having a third party we can rely on is vital.

Rather than just diving in with things, they took the time to fully understand our business and our requirements before designing the first phase of our campaigns, and have constantly revised and honed things along the way. The team also propose new avenues to explore and ways of getting more for your spend, which is fantastic.

I would highly recommend PPC Geeks for businesses looking to make the most of their PPC budgets, as going it alone is often a fruitless money pit.”

matt image circle - Netwise

~ Senior Manager - Matt Seaton

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