PPC Success Stories
Online University Course Supplier (Under NDA): Conversions up 250%
We are under a strict NDA with this client so all we can say is that they are one of the most digitally disruptive and innovative online University course suppliers.
Our brief was aligned with set KPIs (key performance indicators) and our PPC Experts overachieved in all areas. With CPA 20% below target and seeing a 50% reduction in just two months. With conversions up 250% over the quarter and conversion rate up 100%! Imagine how much better your account would look if you were seeing improvements like this over the next three months!
“PPC Geeks have been instrumental in allowing us to meet those goals”
Very Impressed with How Quickly the CPA was Brought Down”
The Challenge
The client necessitated swift action on their account, necessitating light management to enhance performance simultaneously with our onboarding process.
The Impact
In the initial four weeks, we completely revamped the client’s tracking system, ensuring accurate measurement of user interactions and conversions.
The Outcome
“Very Impressed with How Quickly the CPA was Brought Down”
“50% Reduction in CPA by Month Two”
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- The Brief
- The Results
- How We Did It
- The Journey to Success
- About Online University
- Quotes from the Client
The Brief:
We are under a strict NDA with this client so all we can say is that they are one of the most digitally disruptive and innovative online University course suppliers.Our brief was aligned with set KPIs (key performance indicators) and our PPC Experts overachieved in all areas. With CPA 20% below target and seeing a 50% reduction in just two months. With conversions up 250% over the quarter and conversion rate up 100%! Imagine how much better your account would look if you were seeing improvements like this over the next three months!
Short-Term Results:
During onboarding we saw the potential for an immediate improvement just by setting up effective conversion tracking and switching the bidding strategy to use conversion focused smart bidding. The previous use of manual CPC was capped by Google Ads Grants policy to a maximum of $2/click, so by focusing on conversions and using smart bidding we were able to massively increase their spend and sign-ups before refining their performance through campaign restructuring, best practice settings, new ad copy and an in-depth search query review.
250%
CONVERSIONS UP
100%
CONVERSION RATE UP
1,410%%
INCREASE IN SPEND
50%
COST PER CONVERSION DOWN
Long-Term Results:
Over 6 months of management, we consistently made optimal use of the Google Ads Grant while at the same time balancing advertising for multiple events, as well as consistent and successful advertising of the core support services to young people in need.
How We Did It:
Granular campaign expansion (UK,Qatar, Hong Kong, UAE & others)
50% traffic split experiments on bidding strategies
Ongoing ROAS focused granular optimisations (demographics/TOD/DOW/GEO etc)
SKAGs (Single keyword ad groups)
Continual ad copy A.B testing
Data backed search query reportng with multiple level ad group, campaign and account negative keywords added
Online University Course Supplier:
“Very Impressed with How Quickly the CPA was Brought Down”
“50% Reduction in CPA by Month Two”
About Online University:
We are under a strict NDA with this client so all we can say is that they are one of the most digitally disruptive and innovative online University course suppliers.
Quotes from the Client:
““Very Impressed with How Quickly the CPA was Brought Down”.
About Online University
We are under a strict NDA with this client so all we can say is that they are one of the most digitally disruptive and innovative online University course suppliers.
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Quotes from
The Online University
“Very Impressed with How Quickly the CPA was Brought Down”
Quotes from
PPC Geeks
““Very Impressed with How Quickly the CPA was Brought Down”
“50% Reduction in CPA by Month Two”
– PPC Geeks Team
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I’ve been really impressed with the project management throughout.
We have good regular updates and useful discussions around experiments we can try next to keep the momentum or deal with challenges when they come up. There has been a good foundation of honesty since we started, which has made this feel like a real team effort.
