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Online University Course Supplier – Under NDA

Online University Course Supplier (Under NDA): Conversions up 250%

Google Ads (Search Text Ads, Display Image Ads, Retargeting) 

The Brief:

We are under a strict NDA with this client so all we can say is that they are one of the most digitally disruptive and innovative online University course suppliers.

Our brief was aligned with set KPIs (key performance indicators) and our PPC Experts overachieved in all areas. With CPA 20% below target and seeing a 50% reduction in just two months. With conversions up 250% over the quarter and conversion rate up 100%! Imagine how much better your account would look if you were seeing improvements like this over the next three months!

PPC Banner

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Conversions Up

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Cost per conversion Down

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Conversion rate Up

“Very Impressed with How Quickly the CPA was Brought Down”
“50% Reduction in CPA by Month Two”

Conversions: Up 250% Over the quarter

Cost per conversion: Down 50% Over the first two months and 20% under target

Conversion rate: Up 100% Over the quarter

Company Bio:

We are under a strict NDA with this client so all we can say is that they are one of the most digitally disruptive and innovative online University course suppliers.

Online University Course Supplier

How we did it:

Granular campaign expansion (UK,Qatar, Hong Kong, UAE & others)

50% traffic split experiments on bidding strategies

Ongoing ROAS focused granular optimisations (demographics/TOD/DOW/GEO etc)

SKAGs (Single keyword ad groups)

Continual ad copy A.B testing

Data backed search query reportng with multiple level ad group, campaign and account negative keywords added

“Very Impressed with How Quickly the CPA was Brought Down”

See More of the PPC Geeks Case Studies

More traffic and better Google Ads Grant Usage
921% Increase in CTR
YoY Conversion Rate increase of 105%
YoY eCommerce Revenue Up 42%
Revenue and Sales up 85%
33% Increase of Conversion Rate
35% decrease in Cost per Conversion
Conversion Rate Increased by 88%
Return on Ad Spend up 241%
107% Lead Increase & Long Term Growth
22% Decrease in Cost Per Lead
Revenue up 135%
CPAs 57% Below Target
Lead volume up 203%
142% Increase in Conversions
81% Increase in Revenue
Cost Per Lead down 44%
Conversions Up 471% Year Over Year
Return On Ad Spend up 3,197%
71% Increase In Sales
Conversions up 993%
215% Conversion Increase
ROAS up 57% and CPA down 40%
Conversion Rate Up 251%
500% Rise in Conversions
Conversion Rate Up 251.31%
83% Increase in Revenue
14.67% Reduction in Cost Per Conversion
Sales Increased 61.62%
109% ROI increase within the first 90 days
Cut Wasted Ad Spend by £7,000 per Month
Impression share up 80%
Lead Volume Up 266%
96% increase in Conversion Rate
Increased Conversions by 331%
58% Conversion Rate Increase

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