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Online University Course Supplier (Under NDA): Conversions up 250%

Google Ads (Search Text Ads, Display Image Ads, Retargeting) 

The Brief:

We are under a strict NDA with this client so all we can say is that they are one of the most digitally disruptive and innovative online University course suppliers.

Our brief was aligned with set KPIs (key performance indicators) and our PPC Experts overachieved in all areas. With CPA 20% below target and seeing a 50% reduction in just two months. With conversions up 250% over the quarter and conversion rate up 100%! Imagine how much better your account would look if you were seeing improvements like this over the next three months!

home banner 2 - Online University Course Supplier - Under NDA

Will your company be our next happy PPC client ?

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Conversions Up

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ost per conversion Down

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Conversion rate Up

“Very Impressed with How Quickly the CPA was Brought Down”
“50% Reduction in CPA by Month Two”

Conversions: Up 250% Over the quarter

Cost per conversion: Down 50% Over the first two months and 20% under target

Conversion rate: Up 100% Over the quarter

Company Bio:

We are under a strict NDA with this client so all we can say is that they are one of the most digitally disruptive and innovative online University course suppliers.

Online University Course min - Online University Course Supplier - Under NDA

How we did it:

Granular campaign expansion (UK,Qatar, Hong Kong, UAE & others)

50% traffic split experiments on bidding strategies

Ongoing ROAS focused granular optimisations (demographics/TOD/DOW/GEO etc)

SKAGs (Single keyword ad groups)

Continual ad copy A.B testing

Data backed search query reportng with multiple level ad group, campaign and account negative keywords added

“Very Impressed with How Quickly the CPA was Brought Down”

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